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Intro to Social Media for DSFRS - 22nd July2010


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Introduction to Social Media and the 1 rule and 6 Steps to using social media

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Intro to Social Media for DSFRS - 22nd July2010

  1. 1. Social Media Devon & Somerset Fire & Rescue Service
  2. 2. Agenda/ topic areas to cover <ul><li>What is social media and which are the key sites people are using </li></ul><ul><li>What is an online community </li></ul><ul><li>The do’s and don’t’s </li></ul><ul><li>The best way to engage with existing communities </li></ul><ul><li>How to go about creating an online community, and ensuring they’ll listen. </li></ul><ul><li>Developments!! (keeping up with the pack) </li></ul>
  3. 3. About Me (Carl Haggerty) <ul><li>Local Government background </li></ul><ul><li>DCC for 14 years, last 7 involved around web, IT and (new)social media </li></ul><ul><li>Instrumental in driving forward social media / social networking in DCC (Phil Norrey Officer Champion for Social Media / Social Networking) </li></ul><ul><li>Twitter: @carlhaggerty </li></ul><ul><li> </li></ul>
  4. 4. My approach <ul><li>What are we really talking about? </li></ul><ul><li>The Barriers and the Myths </li></ul><ul><li>Introducing - 1 Rule and 6 Steps to using social media </li></ul><ul><li>Discussion and exploration </li></ul>
  5. 5. So… What are we really talking about?
  6. 6. This… And much, MUCH more… FOAF iViva Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me
  7. 7. It’s about how people engage, participate and share *stuff* online.. * Stuff = photos, music, video, events, status updates, thoughts, ideas, relationships, stories, knowledge, discussion, political views, feedback, comments, complaints etc etc….
  8. 8. ..the experiences they leave behind
  9. 9. ..the shared meaning they create
  10. 10. The applications they use…
  11. 11. Did you know…
  12. 12. <ul><li>Social networking sites have recently overtaken Google as the most popular web based activity </li></ul><ul><li>Mobile is even bigger than before for Facebook , with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase. </li></ul><ul><li>If Facebook were a country it would be the fifth largest </li></ul>
  13. 13. <ul><li>Wikipedia currently has in excess of 14m articles, meaning that ‘s 85,000 contributors have written nearly a million new posts in six months. </li></ul><ul><li>Flickr now hosts more than 4 billion images. </li></ul><ul><li>You’d need over 1000 years of time to watch all videos on Youtube (but there will be billion of more videos uploaded on Youtube by then). </li></ul>
  14. 14. It’s not just a “youth” thing <ul><li>Facebook’s user age profile shows that more than 50% are in the age range 35-65 with the majority of those shared almost equally between 35-44 and 45-54. </li></ul><ul><li>However Twitter shows that nearly 75% for the same age range with the majority 35-44 having over 40%. </li></ul><ul><li>Source: </li></ul>
  15. 15. BUT first… we need to understand…
  16. 16.’s a SOCIAL thing
  17. 17. can’t control it
  18. 18. … you can’t ignore it
  19. 19. … it can be good and bad
  20. 20. It’s all so easy…..right?
  21. 21. What’s the barriers?
  22. 22. … Learning the tools
  23. 23. … Conversation and dialogue
  24. 24. Some pitfalls… Personal Transparent Inclusive Authentic Fun Honest Conversational By not being… Vibrant You lose credibility
  25. 25. “ the best way to understand social media, is to try it for yourself ”
  26. 26. Social Media is not.. <ul><li>… something you can do without Participation. </li></ul><ul><li>… something you can do in Disguise. </li></ul><ul><li>… marketing, it’s about connections. </li></ul>The emphasis is on ”SOCIAL”
  27. 27. Rule
  28. 28. … Don’t focus on the technology
  29. 29. Steps
  30. 31. Listening … Listening
  31. 32. Where is the value? <ul><li>Conversation Monitoring </li></ul><ul><ul><li>Listening to your customers </li></ul></ul><ul><li>Net Early Warning System ( N.E.W.S ) </li></ul><ul><ul><li>Major Events: Break first on social networks </li></ul></ul><ul><li>Networking </li></ul><ul><ul><li>Insights </li></ul></ul><ul><ul><li>Beta testing </li></ul></ul>
  32. 34. RSS as a listening tool <ul><li>How to begin </li></ul><ul><ul><li>Conduct some searches for keywords </li></ul></ul><ul><ul><ul><li>Google news </li></ul></ul></ul><ul><ul><ul><li>Blogpulse </li></ul></ul></ul><ul><ul><ul><li>Technorati </li></ul></ul></ul><ul><ul><ul><li>Twitter search </li></ul></ul></ul><ul><ul><li>Subscribe via RSS </li></ul></ul><ul><ul><li>Stay up to date with what is happening </li></ul></ul><ul><ul><ul><li>Google alerts, Google Reader </li></ul></ul></ul>
  33. 36. … Identify existing communities
  34. 37. … If your community exists, why reinvent it … Facebook, Bebo, Community websites??
  35. 38. A bit about Communities <ul><li>a &quot;community&quot; can been defined as a group of interacting people sharing a common space. </li></ul><ul><li>There are different types: </li></ul><ul><ul><li>Interest, Location, Culture, Organisation etc. </li></ul></ul><ul><li>We don’t really need to see them differently. </li></ul>
  36. 43. Empower people to get involved
  37. 44. “ The goal is not to control the conversation”
  38. 47. Engage with people
  39. 49. Nurture Create opportunities for people to feel ownership of the brand
  40. 50. Remember…
  41. 51. … Don’t focus on the technology
  42. 52. Keeping up with the pack <ul><li>Ask yourselves… </li></ul><ul><li>Do we really need to? </li></ul><ul><li>Have we got capacity? </li></ul>
  43. 53. Keeping up with the pack <ul><li>However… </li></ul><ul><li>Your “customers” will help you </li></ul><ul><li>Learn and play and you’ll stay in touch? </li></ul><ul><li>What benefits you personally? </li></ul>
  44. 55. Discussion and exploration
  45. 56. Credits <ul><li>Images – Flickr </li></ul><ul><ul><li>Crowd - </li></ul></ul><ul><ul><li>Birds - </li></ul></ul><ul><ul><li>Men - </li></ul></ul><ul><ul><li>Space - </li></ul></ul><ul><ul><li>Denial - </li></ul></ul><ul><ul><li>Good and Bad - </li></ul></ul><ul><ul><li>Thames barrier - </li></ul></ul><ul><ul><li>Toolbox - </li></ul></ul><ul><ul><li>Magnifying glass - </li></ul></ul><ul><ul><li>Wheel - </li></ul></ul><ul><ul><li>Engage and co-create - </li></ul></ul><ul><ul><li>Number 1 - </li></ul></ul><ul><ul><li>Number 1 - </li></ul></ul><ul><ul><li>Number 2 - </li></ul></ul><ul><ul><li>Number 3 - </li></ul></ul><ul><ul><li>Number 4 - </li></ul></ul><ul><ul><li>Number 5 - </li></ul></ul><ul><ul><li>Number 6 - </li></ul></ul><ul><ul><li>Number 6 - </li></ul></ul><ul><ul><li>Thank you - </li></ul></ul><ul><ul><li>Other images sourced via istock or taken by my own camera </li></ul></ul>