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IMKS - dcc-carl haggerty-july2011


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IMKS - dcc-carl haggerty-july2011

  1. 1. Social Media Why focusing on social media tools is pointless… People & Behaviour
  2. 2. I don’t expect to tell you anything you don’t already know. Notes - Manage Expectations!
  3. 3. So what’s new
  4. 4. <ul><li>For starters… </li></ul><ul><li>Google + </li></ul><ul><li>Facebook / Skype </li></ul><ul><li>IOS 5 and deep twitter integration </li></ul><ul><li>We could go on for sometime…. </li></ul><ul><li>Do any of these tools really matter? </li></ul>Notes – Pretend you care about the technology…
  5. 5. Facebook this, YouTube that, tweet here, blog there...
  6. 6. The tools are actually pretty popular now and are everywhere. Notes – Impress people with big numbers and stats…
  7. 7. It’s actually all about social behaviour and Expectations Notes – Act like this is a totally new concept
  8. 8. Solving similar problems
  9. 9. So why do we create barriers? Notes – Don’t mention “security” & “reputation” Individual Business Connecting with friends Connecting with colleagues Collaborating with friends Collaborating across people & businesses Organising friends Organising and arranging meetings Mobilising friends Mobilising colleagues
  10. 10. For some people, the technology matters… Just ask Mark Zuckerberg, Steve Jobs, Eric Schmidt… But my mum doesn’t really care, she wants to connect in the most convenient ways possible and sometimes that means “in person”. Notes – Don’t mention Mum is a Farmville addict
  11. 11. … tools simply enhance and extend existing social behaviours
  12. 12. Look around you
  13. 13. Focus on the behaviours that these tools foster in your friends, family, co workers and employees Notes – Don’t mention Mum again.
  14. 14. Notes – But we all know things always change. Things are changing
  15. 15. “ Social” is too big for a single conversation Notes – why would we look at the whole thing anyway.
  16. 16. <ul><li>Social media </li></ul><ul><li>Social leadership </li></ul><ul><li>Social business </li></ul><ul><li>Social communications </li></ul><ul><li>Social participation </li></ul><ul><li>Social (Insert) </li></ul><ul><li>“ You get the picture” </li></ul>Notes – This is just like adding 2.0 after everything…
  17. 17. It’s all just smoke and mirrors Notes – Don’t get seduced by social media gurus
  18. 18. Some people will have to learn new things. Notes – manage distractions & attention
  19. 19. Some people will have to unlearn lots of stuff in order to move forward Notes – Avoid mentioning command and control
  20. 20. Did anyone learn anything new? Notes – I should have used pictures in this presentation
  21. 21. How to contact me <ul><li>Carl Haggerty </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Tel: 01392 382883 </li></ul><ul><li>Twitter: @carlhaggerty </li></ul>Notes – Say thank you and breathe.