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Social Media  in the UK Public Sector Opportunity and Challenge Carl Haggerty Devon County Council
What I’ll cover… <ul><li>Brief Introduction </li></ul><ul><li>The context for local councils </li></ul><ul><li>The opportu...
Introduction <ul><li>Total UK Public Expenditure  in 2009 = £609Billion* </li></ul><ul><li>Total UK Local Government Exp ‘...
Public Services in Devon <ul><li>1 County Council </li></ul><ul><li>8 District/Borough Councils </li></ul><ul><li>2 Unitar...
Services provided County Council Only County Council Joint responsibility with Districts District and/or Parish/Town Counc...
It’s all about people
Context for Local Councils <ul><li>Public Sector Finance </li></ul><ul><ul><li>Reduction in budgets - estimates between 20...
Time for transformational change
The Opportunity <ul><li>The big question facing ALL councils right now is. </li></ul>&quot;Will this eat up my time and ma...
Potential Uses <ul><li>Survey by SocITM of Public Sector IT Managers - 2009 </li></ul>
Improving Communication <ul><li>Empowering and involving  </li></ul><ul><li>Mobile and real time </li></ul><ul><li>Interna...
Knowledge Sharing <ul><li>NOT knowledge management </li></ul><ul><li>eLearning and professional development </li></ul><ul>...
Enhancing Democracy <ul><li>Collaborative action </li></ul><ul><li>ePetitions and Campaigning </li></ul><ul><li>Real time ...
Building Communities <ul><li>A sense of place </li></ul><ul><li>Reconnecting neighbourhoods </li></ul><ul><li>Connecting P...
The challenges <ul><li>The big question here is? </li></ul>“ With all the opportunities these new tools present, why isn’t...
Risk Relevance Reputation <ul><li>Social web in still immature </li></ul><ul><li>Digital Inclusion </li></ul><ul><li>Block...
Getting Personal <ul><li>Who am I? </li></ul><ul><li>Training, awareness and guidance </li></ul><ul><li>Lessons from the p...
Organisational <ul><li>The “social organisation” challenge </li></ul><ul><li>Challenging hierarchy </li></ul><ul><li>Cultu...
Political <ul><li>Online Civic Spaces </li></ul><ul><li>What about Elected Officials? </li></ul><ul><li>Citizens have a lo...
Final thoughts <ul><li>It’s not about marketing or communications, it’s about organisational change </li></ul><ul><li>Publ...
Thank you <ul><li>Twitter: @carlhaggerty </li></ul><ul><li>Blog:  http://carlhaggerty.wordpress.com </li></ul><ul><li>Emai...
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Social Media in the UK Public Sector

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Presented to Exeter University March 2010

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Social Media in the UK Public Sector

  1. 1. Social Media in the UK Public Sector Opportunity and Challenge Carl Haggerty Devon County Council
  2. 2. What I’ll cover… <ul><li>Brief Introduction </li></ul><ul><li>The context for local councils </li></ul><ul><li>The opportunity </li></ul><ul><li>The challenge </li></ul>
  3. 3. Introduction <ul><li>Total UK Public Expenditure in 2009 = £609Billion* </li></ul><ul><li>Total UK Local Government Exp ‘09 = £164Billion* </li></ul><ul><li>Devon County Council = £865million </li></ul>* Source HM Treasury
  4. 4. Public Services in Devon <ul><li>1 County Council </li></ul><ul><li>8 District/Borough Councils </li></ul><ul><li>2 Unitary Councils </li></ul><ul><li>Over 400 Town and Parish Councils </li></ul><ul><li>Plus: </li></ul><ul><ul><li>Health, National Parks and Emergency Services </li></ul></ul>
  5. 5. Services provided County Council Only County Council Joint responsibility with Districts District and/or Parish/Town Councils Only Adult Education Canals and Waterways Allotments Concessionary Fares Community Transport Car Parks Consumer Protection Country Parks Cemeteries Education Economic Development Electoral Administration Highways Emergency Planning Environmental Health Libraries and Archives Environmental Protection Housing Public Transport Financial Support for Voluntary Organisations Leisure Registration Services Industrial Units Licensing Road Safety Museums and Arts Litter School Transport Public Rights of Way Parks and open spaces Social Services Recycling Planning Applications Strategic Planning Street Lighting Revenue Collection Trading Standards Tourism Public Toilets Traffic Management   Waste Collection Transport Planning     Waste Disposal    
  6. 6. It’s all about people
  7. 7. Context for Local Councils <ul><li>Public Sector Finance </li></ul><ul><ul><li>Reduction in budgets - estimates between 20-30% in 2011 </li></ul></ul><ul><ul><li>Staff reductions </li></ul></ul><ul><li>Increasing pressure from public </li></ul><ul><ul><li>Deliver more for less </li></ul></ul><ul><ul><li>Social inclusion and participation </li></ul></ul><ul><li>Consumerisation </li></ul><ul><ul><li>Speed and access to information </li></ul></ul><ul><ul><li>People to People networks </li></ul></ul>
  8. 8. Time for transformational change
  9. 9. The Opportunity <ul><li>The big question facing ALL councils right now is. </li></ul>&quot;Will this eat up my time and make me less productive, or make things more efficient?&quot;
  10. 10. Potential Uses <ul><li>Survey by SocITM of Public Sector IT Managers - 2009 </li></ul>
  11. 11. Improving Communication <ul><li>Empowering and involving </li></ul><ul><li>Mobile and real time </li></ul><ul><li>Internal and External </li></ul><ul><li>PR and reputation management </li></ul>
  12. 12. Knowledge Sharing <ul><li>NOT knowledge management </li></ul><ul><li>eLearning and professional development </li></ul><ul><ul><li>Informal </li></ul></ul><ul><ul><li>Formal </li></ul></ul><ul><li>Ideas management </li></ul><ul><li>People Finder/Staff Directory </li></ul>
  13. 13. Enhancing Democracy <ul><li>Collaborative action </li></ul><ul><li>ePetitions and Campaigning </li></ul><ul><li>Real time election updates </li></ul><ul><li>Reaching disengaged audiences (young people) </li></ul>
  14. 14. Building Communities <ul><li>A sense of place </li></ul><ul><li>Reconnecting neighbourhoods </li></ul><ul><li>Connecting People to People </li></ul><ul><li>Fostering active involvement </li></ul>
  15. 15. The challenges <ul><li>The big question here is? </li></ul>“ With all the opportunities these new tools present, why isn’t everyone using them?&quot;
  16. 16. Risk Relevance Reputation <ul><li>Social web in still immature </li></ul><ul><li>Digital Inclusion </li></ul><ul><li>Blocking access </li></ul><ul><li>Information Security </li></ul>
  17. 17. Getting Personal <ul><li>Who am I? </li></ul><ul><li>Training, awareness and guidance </li></ul><ul><li>Lessons from the past </li></ul>
  18. 18. Organisational <ul><li>The “social organisation” challenge </li></ul><ul><li>Challenging hierarchy </li></ul><ul><li>Culture change </li></ul><ul><li>Recruitment and retention of staff </li></ul>
  19. 19. Political <ul><li>Online Civic Spaces </li></ul><ul><li>What about Elected Officials? </li></ul><ul><li>Citizens have a louder voice </li></ul><ul><li>Citizens have a direct route to service planning and budget setting </li></ul>
  20. 20. Final thoughts <ul><li>It’s not about marketing or communications, it’s about organisational change </li></ul><ul><li>Public sector is under increasing pressure to reduce costs and innovate </li></ul><ul><li>Successful organisations will adapt </li></ul>
  21. 21. Thank you <ul><li>Twitter: @carlhaggerty </li></ul><ul><li>Blog: http://carlhaggerty.wordpress.com </li></ul><ul><li>Email: [email_address] </li></ul>

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