Getting Started With Twitter


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Basic training for those looking to get started with Twitter for personal or professional reasons.

* What is Twitter?
* Why use Twitter?
* Measuring Success
* Creating Twitter Accounts
* Twitter Etiquette
* Finding People to Follow
* Time Management
* Appendix: Avoiding Scams and Professional Tools

Created as a client "lunch and learn" presentation.

Published in: Technology, Business
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Getting Started With Twitter

  1. 1. Getting Started on Twitter<br />Presented by:<br />Carlen Lea Lesser Assoc. Director Interactive Strategy<br />RTC Relationship Marketing<br />@carlenlea<br />July 28th, 2009<br />
  2. 2. Agenda<br />What is Twitter?<br />Why use Twitter? <br />Measuring Success <br />Hands On <br />Creating Twitter Accounts<br />Twitter Etiquette<br />Finding People to Follow<br />Twitter and Time Management<br />
  3. 3. Twitter on Twitter<br />What: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?<br />Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely.<br />How: Twitter puts you in control and becomes a modern antidote to information overload.<br />Source:<br />
  4. 4. What is Twitter?<br />Twitter in Plain English<br />Video By Common Craft is used by Twitter on their website<br /><br />
  5. 5. Hi, Martha! What are you doing?<br />It’s really not a new idea.<br />Creating community in a modern, mobile society<br />
  6. 6. Why Use Twitter? Discuss…<br />“Everyone else is,” isn’t a good answer.<br />
  7. 7. A few reasons to consider<br />
  8. 8. Measuring Success<br />“ReTweets”<br />Followers<br />Replies<br />Tracking links<br /><br /><br />Twurl<br />BurnURL<br />Hootsuite<br />Friday Follows<br />
  9. 9. Hands On: Create Your Twitter Account<br />1<br />2<br />3<br /><br />Fill out your profile<br />Sign up!<br />Upgrade your look:<br />
  10. 10. Twitter Etiquette<br />Reply to people: @username in beginning of post<br />Retweet: reposting what someone else has posted (it’s a good thing) begin post with “RT @username”<br />Twitter Memes: begin with “#” called a “hashtag”<br />Especially useful at conferences or to bring together a conversation on a popular topic (#wman, #iranelection,#blamedrewscancer, #ironman)<br />#fail: easy way of saying something didn’t work<br />#fridayfollow (alt #ff): tell people who you think is worth following <br />Don’t say, “did you get my tweet?”<br />
  11. 11. Fail Whale<br />
  12. 12. Finding People to Follow<br />“Find people” search:<br />Topic search:<br /> Twitter Directory:<br />See who people you follow are following!<br />@carlenlea is following:<br />
  13. 13. Time Management<br />Start with your goals – think about how much time you NEED to spend<br />Start with 15 minutes, twice a day & stick to it.<br />Don’t try to catch up on everything<br />Don’t look back more than a few hours<br />Don’t respond to everyone<br />Expand as needed<br />Always check your @ replies<br />
  14. 14. Thank you! <br />
  15. 15. Appendix<br />Scams<br />Safe partner authentication<br />Going pro<br />
  16. 16. Twitter Scams<br />Don’t fall for these types of scams.<br />Note: The examples provided are intended as illustrative only.<br />
  17. 17. Safe Partners: Look for Twitter Authentication<br />Make sure you are only giving your information to Twitter. <br />Check the URL to be safe.<br />
  18. 18. Going Pro…<br />Services provide advanced features for managing multiple accounts or corporate tweeting<br />Tweetdeck<br />Hootsuite<br />CoTweet<br />Splitweet<br />Seesmic<br />