Be bold.
Be daring.
Shoot for the moon.
Fun With Chalk. Creative Commons Attribution License. Howard Dickins, 2010
This is our answer to Joe…
At ePatient
Connections 2010
Joe Shields,
Director of World
Wide Innovations
at Pfizer
asked th...
Question 1: What are the most important questions in eHealth?
4
and is accessible to providers, payors, patients, HCPs and caregivers?
What technology will be useful for
helping people...
5
How do we create
technology that enables
and supports caregivers?
“Old Tree with Supports”, Creative Commons Attribution...
6
What are the long-
term implications of
this technology?
Skip Containing Discarded VHS Tapes. Creative Commons Attributi...
Question 2: Who should join the conversation?
Bring stakeholders
from all aspects of
Pfizer’s mission
together to invent
solutions that
improve health and
well-being at...
Question 3: What should be the focus for the next six months?
10
Teach Pfizer
how to deal
with a
world that
reinvents
itself every
six months.
DSC00496. Creative Commons Attribution Li...
11
The rate of change in life
and business is faster
than most of us were
ever trained to deal with.
We talk about doing
b...
12
Create a “Special Teams Unit”
whose mission is to
constantly help re-invent
how Pfizer does business.
Family Fall Fest ...
13
Be bold. Be daring.
Shoot for the Moon.
Here’s 3 places to start:
 Grant McCracken
 Cluetrain Manifesto
 PSFK Future...
Call us. Let’s talk.
Day 70 - Destiny Calling
Creative Commons Attribution License.
Iain Watson, 2010
15proprietary and confidential
Contact
Carlen Lea Lesser
VP/Director of Digital Integration & Innovation
clesser@rtcrm.com...
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Be Bold. Be Daring. Shoot for the Moon. - eHealth in 2011

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At ePatient Connections 2010 Joe Shields, Director of World Wide Innovations at Pfizer asked three questions of those in attendance.


This is our answer to Joe…

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Be Bold. Be Daring. Shoot for the Moon. - eHealth in 2011

  1. 1. Be bold. Be daring. Shoot for the moon. Fun With Chalk. Creative Commons Attribution License. Howard Dickins, 2010
  2. 2. This is our answer to Joe… At ePatient Connections 2010 Joe Shields, Director of World Wide Innovations at Pfizer asked three questions of those in attendance. Crowd. Creative Commons Attribution License James Cridland, 2007 Microphone. Creative Commons Attribution License. Daehyun Park, 2009
  3. 3. Question 1: What are the most important questions in eHealth?
  4. 4. 4 and is accessible to providers, payors, patients, HCPs and caregivers? What technology will be useful for helping people live healthier lives, The Total Perspective Vortex .Creative Commons Attribution License. Howard Dickins, 2010
  5. 5. 5 How do we create technology that enables and supports caregivers? “Old Tree with Supports”, Creative Commons Attribution License . Randy Roberts, 2006
  6. 6. 6 What are the long- term implications of this technology? Skip Containing Discarded VHS Tapes. Creative Commons Attribution License . Rob Pearce, 2010
  7. 7. Question 2: Who should join the conversation?
  8. 8. Bring stakeholders from all aspects of Pfizer’s mission together to invent solutions that improve health and well-being at every stage of life. A.M.P.L.I.F.I.E.D. Creative Commons Attribution License. Wetwebwork, 2009
  9. 9. Question 3: What should be the focus for the next six months?
  10. 10. 10 Teach Pfizer how to deal with a world that reinvents itself every six months. DSC00496. Creative Commons Attribution License. Ever Falling, 2006
  11. 11. 11 The rate of change in life and business is faster than most of us were ever trained to deal with. We talk about doing business at “Internet speed” as though we are still on dial-up….so…. Speed.Creative Commons Attribution License. Steve Jurvetson,, 2005
  12. 12. 12 Create a “Special Teams Unit” whose mission is to constantly help re-invent how Pfizer does business. Family Fall Fest Movie Poster. Creative Commons Attribution License. Evan Courtney, 2010
  13. 13. 13 Be bold. Be daring. Shoot for the Moon. Here’s 3 places to start:  Grant McCracken  Cluetrain Manifesto  PSFK Future of Health http://www.psfk.com/fu ture-of-health Raygun Rocket Ship. Creative Commons Attribution License. Ever Falling, 2006
  14. 14. Call us. Let’s talk. Day 70 - Destiny Calling Creative Commons Attribution License. Iain Watson, 2010
  15. 15. 15proprietary and confidential Contact Carlen Lea Lesser VP/Director of Digital Integration & Innovation clesser@rtcrm.com 202.315.4524 Twitter: @carlenlea http://rtctreffpunkt.blogspot.com Presentation developed by: Carlen Lea Lesser, Nicole Franklin, and Croom Lawrence

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