Music Marketing Machine: Engage Your Fans! Webinar with Carla Lynne Hall, RockStarLifeLessons.com
<ul><li>For an artist, musician, or band: </li></ul><ul><li>Success in the music business depends </li></ul><ul><li>on you...
 
 
1,000 True Fans <ul><li>“ A creator, such as an artist, musician, photographer, craftsperson, performer, animator,  </li><...
Why 1,000 True Fans? <ul><li>A True Fan spends $100 or more per year  on your music and merchandise </li></ul><ul><li>If y...
Where does engagement start?
 
 
 
PERFORM! <ul><li>Engage live audiences – 75% of sales happen post-performance </li></ul><ul><li>Sell your CDs and merchand...
Key to Success: Your Mailing List
 
What does it mean to engage your fans?
 
What does it mean to engage your fans? <ul><li>Engage: </li></ul><ul><ul><li>to fascinate, or win over someone </li></ul><...
 
Build an Email List <ul><li>Place an email sign-up form (available for free via ReverbNation.com or FanBridge.com) on all ...
Fan Collector Widget
Squeeze Page
Email Newsletter
Get Your Own “Home on the Web” <ul><li>YourBand.com – Have a main site that is under  your  control </li></ul><ul><li>Keep...
Sell Your Music on Your Site Zimbalam Player – http://Zimbalam.com
Sell Your Music on Your Site Zimbalam Player – http://Zimbalam.com
Leverage Social Networks <ul><li>Create pages at Facebook, MySpace, Twitter, iLike, etc. </li></ul><ul><li>Engage in conve...
Sell Your Music on MySpace Zimbalam Player – http://Zimbalam.com
Sell Your Music on Facebook Zimbalam Player – http://Zimbalam.com
Promote Yourself and Your Music with Video <ul><li>Leverage the power of video to promote your music on YouTube and other ...
Leverage the Power of YouTube!
Let Your Fans Play With Your Music! MXP4 Player – http://MXP4.com
Let Your Fans Play With Your Music! MXP4 Player – http://MXP4.com
 
About Carla Lynne Hall <ul><li>Carla Lynne Hall is a musician and music marketing consultant based in New York City. Her m...
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Music Marketing Machine - Engage Your Fans

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This Music Marketing Machine presentation demonstrates the power of interacting with your fans.

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Music Marketing Machine - Engage Your Fans

  1. 1. Music Marketing Machine: Engage Your Fans! Webinar with Carla Lynne Hall, RockStarLifeLessons.com
  2. 2. <ul><li>For an artist, musician, or band: </li></ul><ul><li>Success in the music business depends </li></ul><ul><li>on your ability to connect with your fans, </li></ul><ul><li>and create a growing fanbase. </li></ul>
  3. 5. 1,000 True Fans <ul><li>“ A creator, such as an artist, musician, photographer, craftsperson, performer, animator, </li></ul><ul><li>designer, videomaker, or author - in other words, anyone producing works of art – needs </li></ul><ul><li>to acquire only 1,000 True Fans to make a living. </li></ul><ul><li>A True Fan is defined as someone who will purchase anything and everything you </li></ul><ul><li>produce. They will drive 200 miles to see you sing. They will buy the super deluxe re- </li></ul><ul><li>issued hi-res box set of your stuff even though they have the low-res version. They come </li></ul><ul><li>to your gigs. They have you sign their copies. They buy the t-shirt, and the mug, and the </li></ul><ul><li>hat. They can't wait till you issue your next CD. </li></ul><ul><li>These are your true fans.” </li></ul><ul><li>- Kevin King, editor at Wired Magazine </li></ul>
  4. 6. Why 1,000 True Fans? <ul><li>A True Fan spends $100 or more per year on your music and merchandise </li></ul><ul><li>If you have 1000 True Fans, that totals $100,000 in music income </li></ul><ul><li>You will also have Lesser Fans who spend less than $100 per year, but they can be converted to True Fans when you engage them </li></ul><ul><li>This number is based on a solo artist, and can be increased for bands </li></ul>
  5. 7. Where does engagement start?
  6. 11. PERFORM! <ul><li>Engage live audiences – 75% of sales happen post-performance </li></ul><ul><li>Sell your CDs and merchandise </li></ul><ul><li>Build your email list </li></ul><ul><li>Send thank you notes whenever possible! </li></ul>
  7. 12. Key to Success: Your Mailing List
  8. 14. What does it mean to engage your fans?
  9. 16. What does it mean to engage your fans? <ul><li>Engage: </li></ul><ul><ul><li>to fascinate, or win over someone </li></ul></ul><ul><ul><li>to attract, to draw into conversation </li></ul></ul><ul><ul><li>to engross, or hold the attention of someone </li></ul></ul><ul><li>Source: http://en.wiktionary.org/wiki/engage </li></ul>
  10. 18. Build an Email List <ul><li>Place an email sign-up form (available for free via ReverbNation.com or FanBridge.com) on all of your websites </li></ul><ul><li>Offer a free MP3 in exchange for a visitor’s email address </li></ul><ul><li>Consider building a “squeeze page” (a la TheSoulflower.com) whose only purpose is to capture email addresses. </li></ul><ul><li>Develop a system to capture emails of people you meet every day/week </li></ul><ul><li>Create an email signature that includes fan sign-up info </li></ul><ul><li>Send email newsletter once or twice a month </li></ul>
  11. 19. Fan Collector Widget
  12. 20. Squeeze Page
  13. 21. Email Newsletter
  14. 22. Get Your Own “Home on the Web” <ul><li>YourBand.com – Have a main site that is under your control </li></ul><ul><li>Keep site updated – consider adding a blog if you don’t have one. Google loves blogs!! </li></ul><ul><li>Analyze website statistics with Google Analytics </li></ul>
  15. 23. Sell Your Music on Your Site Zimbalam Player – http://Zimbalam.com
  16. 24. Sell Your Music on Your Site Zimbalam Player – http://Zimbalam.com
  17. 25. Leverage Social Networks <ul><li>Create pages at Facebook, MySpace, Twitter, iLike, etc. </li></ul><ul><li>Engage in conversations </li></ul><ul><li>Share! </li></ul><ul><li>Get fans, friends, and followers to join your email list! </li></ul>
  18. 26. Sell Your Music on MySpace Zimbalam Player – http://Zimbalam.com
  19. 27. Sell Your Music on Facebook Zimbalam Player – http://Zimbalam.com
  20. 28. Promote Yourself and Your Music with Video <ul><li>Leverage the power of video to promote your music on YouTube and other sites – Include your web link! </li></ul><ul><li>In addition to music videos, you can also create videos for: </li></ul><ul><ul><li>Song or instrument tutorials </li></ul></ul><ul><ul><li>Reviews or rants </li></ul></ul><ul><ul><li>Interviews with other musicians </li></ul></ul><ul><ul><li>Anything fun for you </li></ul></ul>
  21. 29. Leverage the Power of YouTube!
  22. 30. Let Your Fans Play With Your Music! MXP4 Player – http://MXP4.com
  23. 31. Let Your Fans Play With Your Music! MXP4 Player – http://MXP4.com
  24. 33. About Carla Lynne Hall <ul><li>Carla Lynne Hall is a musician and music marketing consultant based in New York City. Her mission is to make music and share her </li></ul><ul><li>knowledge with other musicians. As a musician, she has released three CDs on her Moxie Entertainment label – FRONT & CENTER (2000), </li></ul><ul><li>SUPERNOVA (2006), DIRTY5 (2008), and has toured the world as a singer/songwriter, and professional vocalist. In addition, she has also </li></ul><ul><li>spent a number of years behind the scenes in the music industry, in publishing, management, publicity, and radio promotion. </li></ul><ul><li>As well as being the former music business columnist for Vibe Magazine, Carla writes how-to articles for MusicDish.com and other music and </li></ul><ul><li>mainstream publications around the world. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians . </li></ul><ul><li>Carla has given music marketing lectures at many venues, including ASCAP, Songwriter’s Hall of Fame, and The Learning Annex, and is </li></ul><ul><li>currently the Director of Online Courses for Ariel Publicity. </li></ul><ul><li>Carla blogs the life of a musician at http://RockStarLifeLessons.com and is preparing a Fall 2011 launch of the ROCK STAR LIFE LESSONS </li></ul><ul><li>Newsletter, podcast and video series for musicians. </li></ul><ul><li>### </li></ul>

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