3. table of contents
brief…………………………………………………………………………………………………………………………………4
positioning…………………………………………………………………………………………………………………5
price overviews………………………………………………………………………………………………………6
architecture of collection…………………………………………………………………………8
dimensions of collection………………………………………………………………………………9
season deliveries………………………………………………………………………………………………12
merchandise structure overview……………………………………………………………13
occasion of use by category……………………………………………………………………20
palettes………………………………………………………………………………………………………………………21
product families overview…………………………………………………………………………25
theme 1 (town)………………………………………………………………………………………………………26
theme 2 (coast) …………………………………………………………………………………………………46
colour story……………………………………………………………………………………………………………95
3
4. brief
The inspiration behind this
collection is Morocco. From the
colorful and chaotic towns to
the isolated seaside, the
visual surroundings are
stimulating and perfect to draw
inspiration from for fashion.
4
5. positioning
high
price hermes
moncler
benetton
tommy banana republic
hilfiger
low high
quality quality
zara
h&m
low
price
5
12. season deliveries
OCCASION OF USE DELIVERY
Weekend January
Beach January
Work February
Evening February
Colour Story March
12
13. merchandise structure
overview : ‘town’
COLLECTION STYLE COLOUR PRINT APPLIQUE OCCASION PRICE DELIVERY
NAME & CODE CODE CODE & DETAIL OF USE
SEASON CODE
ERASS13 0110 039 20 NA WEEKEND 180 € JANUARY
ERASS13 0120 039 20 NA WEEKEND 170 € JANUARY
ERASS13 0210 039-939 NA NA EVENING 220 € FEBRUARY
ERASS13 0210 039 10 NA EVENING 220 € FEBRUARY
ERASS13 0210 939 10 NA EVENING 220 € FEBRUARY
ERASS13 0220 246 10 NA WORK 120 € FEBRUARY
ERASS13 0220 939 10 NA WORK 120 € FEBRUARY
ERASS13 0220 039 10 NA WORK 120 € FEBRUARY
ERASS13 0220 319 10 NA WORK 120 € FEBRUARY
ERASS13 0310 371 10 NA WORK 110 € FEBRUARY
ERASS13 0310 246 10 NA WORK 110 € FEBRUARY
ERASS13 0310 039 10 NA WORK 110 € FEBRUARY
13
14. merchandise structure
overview : ‘town’
ERASS13 0310 039 10 NA WORK 110 € FEBRUARY
ERASS13 0310 319 10 NA WORK 110 € FEBRUARY
ERASS13 0410 371 10-40 NA WEEKEND 120 € MARCH
ERASS13 0510 504 30 NA WEEKEND 130 € JANUARY
ERASS13 0510 083 30 NA WEEKEND 130 € JANUARY
ERASS13 0520 504 30 NA WEEKEND 150 € JANUARY
ERASS13 0520 083 30 NA WEEKEND 150 € JANUARY
ERASS13 0530 504 30 NA WEEKEND 160 € JANUARY
ERASS13 0530 083 30 NA WEEKEND 160 € JANUARY
ERASS13 0540 504 30 NA WEEKEND 130 € JANUARY
ERASS13 0540 083 30 NA WEEKEND 130 € JANUARY
ERASS13 0610 039 10 NA WEEKEND 120 € MARCH
ERASS13 3010 504 30 NA WEEKEND 120 € JANUARY
ERASS13 3010 083 30 NA WEEKEND 120 € JANUARY
14
15. merchandise structure
overview : ‘town’
ERASS13 3310 083 NA NA WEEKEND 95 € JANUARY
ERASS13 3410 083 NA NA EVENING 110 € FEBRUARY
*COLOUR STORY
15
16. merchandise structure
overview : ‘coast’
COLLECTION STYLE COLOUR PRINT APPLIQUE OCCASION PRICE DELIVERY
NAME & CODE CODE CODE & DETAIL OF USE
SEASON CODE
ERASS13 0710 039-939 70 NA WORK 160 € FEBRUARY
ERASS13 0710 039-371 70 NA WORK 160 € FEBRUARY
ERASS13 0810 504 60 100 WEEKEND 170 € JANUARY
ERASS13 0910 039 60 NA WEEKEND 130 € JANUARY
ERASS13 0920 083-083 60 NA WEEKEND 130 € JANUARY
ERASS13 0920 083-319 60 NA WEEKEND 130 € JANUARY
ERASS13 1010 504 60 NA WORK 130 € FEBRUARY
ERASS13 1020 504 60 NA WORK 170 € FEBRUARY
ERASS13 1020 039 60 NA WORK 170 € FEBRUARY
ERASS13 1110 083-083 60 NA EVENING 150 € FEBRUARY
ERASS13 1110 083-319 60 NA EVENING 150 € FEBRUARY
ERASS13 1210 319 60 NA EVENING 120 € FEBRUARY
16
17. merchandise structure
overview : ‘coast’
ERASS13 1210 939 60 NA WORK 120 € FEBRUARY
ERASS13 1210 083 60 NA WORK 120 € FEBRUARY
ERASS13 1220 083-319 60 NA WORK 150 € FEBRUARY
ERASS13 1220 287 60 NA WORK 150 € FEBRUARY
ERASS13 1310 083-287 NA 200 WORK 240 € FEBRUARY
ERASS13 1320 083-287 NA 200 WORK 220 € FEBRUARY
ERASS13 1410 319 60 NA EVENING 290 € FEBRUARY
ERASS13 1410 371 60 NA EVENING 210 € FEBRUARY
ERASS13 1410 083 60 NA EVENING 210 € FEBRUARY
ERASS13 1420 083 60 NA WORK 190 € FEBRUARY
ERASS13 1510 083 50 NA WORK 140 € FEBRUARY
ERASS13 1610 371 NA 100 EVENING 290 € FEBRUARY
ERASS13 1620 371 NA 100 EVENING 290 € FEBRUARY
ERASS13 1630 371 NA 100 WORK 200 € FEBRUARY
17
18. merchandise structure
overview : ‘coast’
ERASS13 1640 371 60 NA WORK 170 € FEBRUARY
ERASS13 1640 083 60 NA WORK 170 € FEBRUARY
ERASS13 1710 604 NA NA WORK 190 € FEBRUARY
ERASS13 1810 083 NA NA WEEKEND 150 € JANUARY
ERASS13 1820 319 NA NA WEEKEND 120 € JANUARY
ERASS13 1820 604 NA NA WEEKEND 120 € JANUARY
ERASS13 1820 083 NA NA WEEKEND 120 € JANUARY
ERASS13 1910 083-939 NA NA WORK 110 € FEBRUARY
ERASS13 1920 083-939 NA NA WORK 140 € FEBRUARY
ERASS13 2010 083 60 NA WEEKEND 290 € MARCH
ERASS13 2110 083-939 NA NA WORK 260 € FEBRUARY
ERASS13 2210 604 NA NA BEACH 160 € MARCH
ERASS13 2210 039 NA NA BEACH 160 € MARCH
ERASS13 2210 371 NA NA BEACH 160 € MARCH
18
19. merchandise structure
overview : ‘coast’
ERASS13 2310 604 60 NA BEACH 130 € JANUARY
ERASS13 2310 039 60 NA BEACH 130 € JANUARY
ERASS13 2410 371 60 NA BEACH 130 € JANUARY
ERASS13 2510 604 60 NA WEEKEND 210 € JANUARY
ERASS13 2510 083 60 NA WEEKEND 210 € JANUARY
ERASS13 2610 083-287 NA NA WEEKEND 160 € JANUARY
ERASS13 2620 083-319 NA NA WEEKEND 160 € JANUARY
ERASS13 2710 083 NA NA WORK 95 € FEBRUARY
ERASS13 2710 083 NA NA WORK 95 € FEBRUARY
ERASS13 2810 039 60 NA WEEKEND 250 € JANUARY
ERASS13 2910 083 NA NA EVENING 250 € MARCH
ERASS13 3110 083 NA NA BEACH 170 € JANUARY
ERASS13 3210 083 60 NA WEEKEND 180 € MARCH
ERASS13 3210 083-371 NA NA WEEKEND 180 € MARCH
19
31. twist-knot maxi dress
Product family 1
features :
- maxi
- short sleeves
- knot waist detail material
- geometric print
97% viscose
3% elastane
colour
delivery : january
price : 180 €
ERASS13/0110/039/20/NA
31
32. twist-knot mini dress
Product family 1
features :
- Knee-length
- short sleeves
- knot waist detail material
- geometric print
97% viscose
3% elastane
colour
delivery : january
price : 170 €
ERASS13/0120/039/20/NA
32
33. patchwork sleeveless dress
Product family 2
material
features : main : 70% cotton / 30%
- sleeveless silk
- fitted lining : 100% polyester
- graphic design
- knee-length colour
ERASS13/0210/039-939/NA/NA
delivery : february
price : 220 €
ERASS13/0210/039/10/NA
33
ERASS13/0210/939/10/NA
34. patchwork sleeveless top
Product family 2
features :
- sleeveless
- graphic design
material
main : 70% cotton / 30% silk
lining : 100% polyester
colour
delivery : february
price : 120 € ERASS13/0220/246/10/NA ERASS13/0220/939/10/NA
ERASS13/0220/039/10/NA 34
ERASS13/0220/319/10/NA
35. pencil dress with printed neckline
features :
- sleeveless
- tube fit material
- mosaic print at 93% silk
neckline 7% elastane
colour
delivery : february
price : 110 €
ERASS13/0310/371/10/NA ERASS13/03102346/10/NA
ERASS13/0310/039/10/NA 35
ERASS13/0310/319/10/NA
36. clashing print bustier
material
95% cotton
5% elastane
features : colour
- contrast cups
- strapless
- featuring mosaic and
graphic print
ERASS13/0410/371/10-40/NA
delivery : march
(colour story)
price : 120 €
36
37. peplum top with print
Product family 3
features :
- contrast print
- sleeveless material
- high waistline 92% silk
8% elastane
colour
delivery : january
price : 130 €
ERASS13/0510/604/30/NA
ERASS13/0510/083/30/NA 37
38. peplum mini dress with print
Product family 3
features :
- contrast print
- sleeveless material
- high waistline 92% silk
8% elastane
colour
delivery : february
price : 150 €
ERASS13/0520/604/30/NA
ERASS13/0520/083/30/NA 38
39. peplum mini dress with print
Product family 3
features :
- contrast print
- long sleeves material
- high waistline 92% silk
- mini skirt 8% elastane
colour
delivery : february
price : 160 €
ERASS13/0530/604/30/NA
ERASS13/0530/083/30/NA 39
40. peplum mini skirt with print
Product family 3
features :
- contrast print
- high waistline material
- mini skirt 92% silk
8% elastane
colour
delivery : february
price : 130 €
ERASS13/0540/604/30/NA
ERASS13/0540/083/30/NA 40
41. high-waisted hotpants with print
features :
- mosaic print
- contrast trim material
- high waistline 55% cotton
- ultra short 45% nylon
colour
delivery : march
(colour story)
price : 120 € ERASS13/0610/039/10/NA
41
42. contrast panel hotpants
features :
- contoured sides
- high waistline material
- ultra short 70% viscose
30% nylon
colour
delivery : january
price : 120 €
ERASS13/3010/604/30/NA
ERASS13/3010/083/30/NA 42
44. coin & ring skinny belt
material
main : 100% calfskin
leather
detail : 100% metal
colour
features :
- gold coin and ring
detail
- genuine calfskin
leather
ERASS13/3310/083/NA/NA
- brass-plated metal
delivery : january
price : 95 €
44
45. wide metal and elastic loop belt
material
main : elastic
detail : 100% metal
colour
features :
- gold loop detail
- elasticated main
- brass-plated metal
ERASS13/3410/083/NA/NA
delivery : february
price : 110 €
45
58. lace cutout mini dress
material
73% cotton
features : 24% viscose
- half-sleeves 3% elastane
- cutout back
- lace detail colour
- mini skirt
- tube fit
delivery : january
price : 170 € ERASS13/0810/604/60/100
58
59. floral trim cropped top
Product family 4
material
100% cotton
features : colour
- cropped
- sleeveless
- print trim
delivery : january
price : 130 € ERASS13/0910/039/60/NA
59
60. laser cutout cropped top
Product family 4
Material
100% cotton
colour
features :
- cropped
- sleeveless
- print trim
- laser cutout
detail ERASS13/0920/083-083/60/NA
delivery : january
price : 130 € ERASS13/0920/083-319/60/NA
60
61. shoulder cutout top
Product family 5
material
70% cotton
30% silk
colour
features :
- contrast print
sleeves
- peep shoulder cutout
ERASS13/1010/604/60/NA
delivery : february
price : 130 €
61
62. shoulder cutout dress
Product family 5
material
70% cotton
30% silk
colour
features :
- contrast print
sleeves
- fitted ERASS13/1020/604/60/NA
- peep shoulder cutout
- knee length
delivery : february
price : 170 €
ERASS13/1020/039/60/NA
62
63. long-sleeved dress with floral print
material
70% cotton
30% silk
colour
features :
- long sleeves
- tube fit
- large panel print
ERASS13/1110/083-083/60/NA
- knee length
delivery : february
price : 150 €
ERASS13/1110/083-319/60/NA
63
64. chevron pencil skirt
Product family 6
material
70% cotton
30% silk
colour
features :
- high waist
- pencil – fitted
- chevron print detail
ERASS13/1210/319/60/NA ERASS13/1210/939/60/NA
delivery : february
price : 120 €
64
ERASS13/1210/083/60/NA
65. sleeveless chevron dress
Product family 6
material
70% cotton
30% silk
colour
features :
- high waist
- sleeveless
- contrast upper ERASS13/1220/083-319/60/NA
- pencil – fitted
- chevron print detail
delivery : february
price : 150 € ERASS13/1220/287/60/NA
65
66. damask embroidered dress
Product family 7
material
68% viscose
27% polyester
3% elastane
colour
features :
- sleeveless
- knee length
- contour panels
contrast ERASS13/1310/083-287/NA/200
- embroidered detail at
front
delivery : february
price : 240 €
66
67. damask embroidered pencil skirt
Product family 7
material
68% viscose
27% polyester
3% elastane
colour
features :
- high waist
- knee length
- contour panels
- embroidered detail at ERASS13/1320/083-287/NA/200
waist
delivery : february
price : 220 €
67
68. twist-waist dress with floral trim
Product family 8
features :
- long sleeves
- pencil
- fitted material
- twist detail at hip 70% viscose
- floral print hem and 30% nylon
cuff detail
colour
delivery : february
price : 210 €
ERASS13/1410/319/60/NA ERASS13/1410/371/60/NA
ERASS13/1410/083/60/NA 68
69. twist-waist skirt with floral trim
Product family 8
material
82% acetate
18% polyamide
colour
features :
- high waist
- pencil
- twist detail at hip
- floral print hem ERASS13/1420/083/60/NA
detail
delivery : february
price : 190 €
69
70. chino pants with lace print hem
material
100% cotton
colour
features :
- loose fit
- cropped ankle
- high waist
ERASS13/1510/083/50/NA
- lace print hem detail
delivery : february
price : 140 €
70
71. v-neck pencil dress with lace sleeves
Product family 9
material
70% rayon
30% silk
colour
features :
- plunge vneck
- long lace sleeves
- tube fit
ERASS13/1610/371/NA/100
- knee length
delivery : february
price : 290 €
71
72. v-neck jumpsuit with lace sleeves
Product family 9
material
70% rayon
30% silk
colour
features :
- plunge vneck
- long lace sleeves
- high waistline
ERASS13/1620/371/NA/100
- loose pantline
- cropped ankle
delivery : february
price : 290 €
72
73. v-neck top with lace sleeves
Product family 9
material
70% rayon
30% silk
colour
features :
- plunge vneck
- long lace sleeves
- fitted
ERASS13/1630/371/NA/100
delivery : february
price : 200 €
73
74. v-neck pencil dress with floral trim
Product family 9
material
97% viscose
3% elastane
colour
features :
- plunge vneck
- long sleeves
- tube fit ERASS13/1640/371/100/NA
- knee length
- floral print hem and
cuff detail
delivery : february
price : 170 €
ERASS13/1640/083/60/NA 74
75. cropped peplum jacket
material
93% linen
3% elastane
colour
features :
- long sleeves
- peplum waist
- fitted
- collarless
ERASS13/1710/604/NA/NA
delivery : february
price : 190 €
75
76. tie-waist chinos
Product family 10
material
100% linen
colour
features :
- tie-waist belt
- loose fit
- cropped ankle
ERASS13/1810/083/NA/NA
delivery : january
price : 150 €
76
77. tie-waist shorts
Product family 10
features : Material
- tie-waist belt
100% linen
- short length
- turn-up hem
colour
delivery : january
price : 120 €
ERASS13/1820/319/NA/NA
ERASS13/1820/604/NA/NA
ERASS13/1820/083/NA/NA 77
78. contrast peplum top
Product family 11
material
97% viscose
3% elastane
colour
features :
- contrast shoulder and ERASS13/1910/083-939/NA/NA
waist detail
- sleeveless
delivery : february
price : 110 €
78
79. contrast peplum dress
Product family 11
material
97% viscose
3% elastane
colour
features :
- contrast shoulder and
waist detail
- sleeveless
ERASS13/1920/083-939/NA/NA
- knee length
- fitted
delivery : february
price : 140 €
79
80. kimono waterfall jacket with floral trim
material
100% silk
colour
features :
- half-sleeves
- contrast print lapel
- hip length
ERASS13/2010/083/60/NA
delivery : march
(colour story)
price : 290 €
80
81. boucle jacket with contrast trim
material
60% silk / 35% cotton
5% elastane
colour
features :
- bouclé textile
- collarless
- long sleeves ERASS13/2110/083-939/NA/NA
- contrast trim
delivery : february
price : 260 €
81
82. halter cheesecloth jumpsuit
Material
features : 100% linen
- cheesecloth beach
jumpsuit colour
- halter neck
- large hip patch
pockets
- elastic ankle
ERASS13/2210/604/NA/NA
delivery : march ERASS13/2210/039/NA/NA
(colour story)
price : 160 €
ERASS13/2210/371/NA/NA 82
86. floral print square silk scarf
material
features : 100% indian silk
- contrast trim
- small size
colour
delivery : january
price : 210 €
ERASS13/2510/604/60/NA
ERASS13/2510/083/60/NA
86
87. large woven cotton scarf
Product family 12
material
features : 100% cotton
- square print
- extra large size
colour
delivery : january
price : 160 €
ERASS13/2610/083-287/NA/NA
87
88. large woven cotton scarf
Product family 12
material
features : 100% cotton
- stripe print
- extra large size
colour
delivery : january
price : 160 €
ERASS13/2620/083-319/NA/NA
88
89. super skinny waist belt
material
100% calfskin leather
colour
features :
- genuine calfskin
leather
- brass-plated metal
hardware ERASS13/2710/083/NA/NA
delivery : february
price : 95 €
ERASS13/2710/083/NA/NA 89
96. colour story
coachella valley music and arts festival
‘town’ outfit
ERASS13/0610/039/10/NA
ERASS13/3210/083-371/NA/NA
ERASS13/0410/371/10-40/NA
delivery : march
(colour story) 96
97. colour story
coachella valley music and arts festival
‘coast’ outfit
ERASS13/2210/604/NA/NA
ERASS13/2910/083/NA/NA
ERASS13/2010/083/60/NA
delivery : march
(colour story) 97
