Open innovation

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basic explaination of the concept of open innovation applied to the various phases of business

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Open innovation

  1. 1. open innovationby Carla Zorzofor Domus Academy
  2. 2. “Innovation is increasingly about having groups of people coming together to leverage their diverse talents and expertise to solve multi faceted challenge that cross multiple disciplines.To make this happen within your organization and byond as you move towards open innovation requires a networking culture that is designed, supported and modeled by your company’s leader.” Stefan Lindegaarddesigned by Carla Zorzo - carlita.mail@libero.it
  3. 3. before... the Closed Innovation Model During most of the 20th century: vertical integration of the research function INVES a large research laboratory was a great T M competitive advantage EN TS new products FITS ATIONS RO R&D innovations € P high profit margins to re-invest in the research INVE TS OV MEN ST intellectual propriety N INdesigned by Carla Zorzo - carlita.mail@libero.it http://www.quickmba.com/entre/open-innovation/
  4. 4. before... the Closed Innovation Model ����������� new market current market �������� new market TIME ideas are developed through just the most promising are internal research realized and introduced on the marketdesigned by Carla Zorzo - carlita.mail@libero.it http://www.quickmba.com/entre/open-innovation/
  5. 5. the crisis of Closed Innovation Modelthe closed innovation paradigm has eroded due to the following factors: Increased availability of highly-capable outsourcing partners Increased mobility of skilled workers Expansion of venture capital External options for unused technologies designed by Carla Zorzo - carlita.mail@libero.it http://www.quickmba.com/entre/open-innovation/
  6. 6. The Open Innovation Model Open Innovation is a term promoted by Henry Chesbrough (professor and executive director at the Centre for Open Innovation at the University of California, Berkeley) in his book Open Innovation back in the 60s: The new imperative for creating and profiting from technology. The concept is related to user innovation, cumulative innovation, Know-How Trading, mass innovation and distributed innovation.designed by Carla Zorzo - carlita.mail@libero.it http://www.wikipedia.org
  7. 7. The Open Innovation Model ����������� new market current market new market �������� TIME internal research sets the external resources integrate the right questions development with fresh inputsdesigned by Carla Zorzo - carlita.mail@libero.it
  8. 8. The Open Innovation Model global market winning = global companies companiesdesigned by Carla Zorzo - carlita.mail@libero.it
  9. 9. The Open Innovation Model global market winning = global companies companies global competencesdesigned by Carla Zorzo - carlita.mail@libero.it
  10. 10. the role of the networkthere are institutional ways to apply the open innovation... business company services governament designed by Carla Zorzo - carlita.mail@libero.it
  11. 11. the role of the network... and bottom up channels company individuals clients designed by Carla Zorzo - carlita.mail@libero.it
  12. 12. the role of the networktogether they create an interconnected system business company services individuals clients governament designed by Carla Zorzo - carlita.mail@libero.it
  13. 13. the role of the networkthe advantages of such a system business services TI O VA N NO company IN individuals governament clients designed by Carla Zorzo - carlita.mail@libero.it
  14. 14. the role of the networkthe advantages of such a system M GE E business services N GA NT TI O VA N NO E company IN individuals governament clients designed by Carla Zorzo - carlita.mail@libero.it
  15. 15. the role of the networkthe advantages of such a system M GE E business services N GA NT TI O VA N NO E company BUZZ IN individuals governament clients designed by Carla Zorzo - carlita.mail@libero.it
  16. 16. the role of the networkthere are institutional ways to apply the open innovation... need company external expertise solution designed by Carla Zorzo - carlita.mail@libero.it
  17. 17. the role of the networkthere are institutional ways to apply the open innovation... need €€ external service company expertise = provider solution designed by Carla Zorzo - carlita.mail@libero.it
  18. 18. the business stages institutional open innovation R&D production financing creation customer marketing care consumptiondesigned by Carla Zorzo - carlita.mail@libero.it
  19. 19. the institutional Open Innovation Invention NineSigma Machine yet2.com idea connection OPEN INNOVATION ideasicle. SERVICES PROVIDER com OPEN INNOVATION PLATFORM strategic InnoCentive design Spigit EXPERT studiotrada.com SOURCING presans triz technology INNOVATION broker H-Farm MANAGEMENT BUSINESS SOFTWARE INCUBATOR Brightidea inkling technology parks designed by Carla Zorzo - carlita.mail@libero.it
  20. 20. the role of the network... and bottom up channels need open brief €€ communities external company expertise = users experts possible solutions designed by Carla Zorzo - carlita.mail@libero.it
  21. 21. the role of the network... and bottom up channels need communities external company expertise = users experts possible solutions designed by Carla Zorzo - carlita.mail@libero.it
  22. 22. the role of the network... and bottom up channels need communities external company expertise = users experts €€ possible solutions designed by Carla Zorzo - carlita.mail@libero.it
  23. 23. the business stages buttom-up open innovation R&D production customer financing creation marketing care consumptiondesigned by Carla Zorzo - carlita.mail@libero.it
  24. 24. the business stages Examples corporate initiatives Research & Development platforms local business and cultural promotor R&D production customer financing creation marketing care Examples consumption click and pledge donation portals and social networks no-profit fund rising profit fund risingdesigned by Carla Zorzo - carlita.mail@libero.it
  25. 25. the business stages Examples open source hardware: 3D painters Arduino R&D production customer financing creation marketing care consumption Examples prosumption DIY from copyright to right to copydesigned by Carla Zorzo - carlita.mail@libero.it http://blog.makezine.com/archive/2009/12/open-source-hardware-2009-the-def.html
  26. 26. the business stages Examples blogging R&D production customer financing creation marketing care consumption Examples rate & comment prosumption bloggingdesigned by Carla Zorzo - carlita.mail@libero.it
  27. 27. the business stages Examples blogging R&D production financing creation customer marketing care Examples consumption rate & comment prosumption bloggingdesigned by Carla Zorzo - carlita.mail@libero.it
  28. 28. the business stages R&D production customer financing creation marketing care Examples consumption customizing upgrading hacking sharingdesigned by Carla Zorzo - carlita.mail@libero.it
  29. 29. how is this applied by businesses?designed by Carla Zorzo - carlita.mail@libero.it
  30. 30. Open innovation examples: threadless.com I post my design I rate it I host it F R&D I suggest I rate it changings C P I rate it M C CCdesigned by Carla Zorzo - carlita.mail@libero.it
  31. 31. Open innovation examples: threadless.com I get payed I produce I buy it and sell it F R&D I buy it I buy it C I buy it P M C CCdesigned by Carla Zorzo - carlita.mail@libero.it
  32. 32. Open innovation examples: Quirky I post my design I rate it I evaluate it F R&D I suggest I rate it C changings P I curate it M C CCdesigned by Carla Zorzo - carlita.mail@libero.it
  33. 33. Open innovation examples: Quirky we finalize the project we finalize we finalize the project the project F R&D we finalize we finalize C the project the project P we finalize the project M C CCdesigned by Carla Zorzo - carlita.mail@libero.it
  34. 34. Open innovation examples: Quirky I get payed I produce and I pre-buy it distribute it F R&D I pre-buy it I pre-buy it C P I pre-buy it M C CCdesigned by Carla Zorzo - carlita.mail@libero.it
  35. 35. open business for open entrepreneur marketing R&D production customer care financing consumption creationdesigned by Carla Zorzo - carlita.mail@libero.it

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