Twitter in the business world

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Twitter in the business world

  1. 1. Twitter in the Business World
  2. 2. Generating Sales with Twitter • Replicates word of mouth • Twitter exclusive offers • 30 million users on Twitter • Targeted audience • Small financial investment
  3. 3. Twitter for Customer Service • Immediate feedback • Forum for responses – For the individual – For the community • Not representatives but participants • Community Research
  4. 4. Brand Awareness and Management with Twitter • Name monitoring • Creation of social value • Insight into the company culture • Brings consumers into the fold
  5. 5. Finding Prospective Clients with Twitter • Monitoring the competition and industry • Listening rather than pushing • Community engagement not advertisement
  6. 6. Internal Connections with Twitter • Strengthens employee connections • Yammer – private Twitter for businesses
  7. 7. Internal Connections with Twitter • Strengthens employee connections • Yammer – private Twitter for businesses

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