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Advertising With CaribClix


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A presentation outlining the benefits of advertising online with CaribClix, the online advertising network of the Caribbean.

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Advertising With CaribClix

  1. 1. Advertising Online CaribClix Ltd.
  2. 2. Statement <ul><li>Advertising online with CaribClix is a significant and effective media for reaching customers and generating demand. </li></ul>
  3. 3. CaribClix <ul><li>What is CaribClix? </li></ul><ul><ul><li>Online ad network </li></ul></ul><ul><li>How Does it Work? </li></ul><ul><ul><li>Matches advertisers with publishers </li></ul></ul><ul><ul><li>E.g. Target, ad views, duration </li></ul></ul>
  4. 4. Advertising online <ul><li>What is Online Advertising? </li></ul><ul><ul><li>Banner ads across various sites </li></ul></ul><ul><li>How does it Work? </li></ul><ul><ul><li>CPM (cost per thousand) </li></ul></ul><ul><ul><li>Cost to have your ad viewed 1,000 times </li></ul></ul><ul><ul><li>Various banner sizes </li></ul></ul>
  5. 5. Standard Ad sizes - IAB Medium Rectangle 300x250 Skyscraper 160x600 Leaderboard 728x90 Banner 468x60
  6. 6. Missing Component <ul><li>What makes advertising most effective? </li></ul><ul><ul><li>time, attention </li></ul></ul><ul><li>Where do people spend their spare time? </li></ul>
  7. 7. JA Media Report <ul><li>Electronic Media Survey </li></ul><ul><ul><li>TV flat </li></ul></ul><ul><ul><li>Radio down </li></ul></ul><ul><ul><li>Causes…internet </li></ul></ul>
  8. 8. US Media Report Source: TNS Media Intelligence 100.00% TOTAL 3.90% ALL OTHER 7.20% RADIO 7.60% INTERNET 11.30% LOCAL TV 17.70% NEWSPAPERS 20.40% MAGAZINES 32.00% NATIONAL TV 2007 MEDIA TYPE Share of Measured Advertising Spending
  9. 9. Benefits <ul><li>Recapture your consumers </li></ul><ul><ul><li>Tv [x], Magazines [x], Internet [ $$ ] </li></ul></ul><ul><li>Affordable, Effective </li></ul><ul><ul><li>US$1.00 for 1,000 ads = US$0.001 or JM$0.07 </li></ul></ul><ul><li>Targeted </li></ul><ul><ul><li>US, Jamaican, Jamaica </li></ul></ul>
  10. 10. Demographics <ul><li>Who are using these sites? </li></ul><ul><ul><li>16-35 </li></ul></ul><ul><ul><li>Older teens, to young professionals and family makers </li></ul></ul><ul><ul><li>Word-of-mouth </li></ul></ul><ul><ul><li>Influence demand </li></ul></ul>
  11. 17. Conclusion <ul><li>You have to be here – customers, available </li></ul><ul><li>CaribClix – easy, growing </li></ul><ul><li>“ Are we advertising online?” – CEO </li></ul><ul><li>Today – introductory prices, demand will grow </li></ul>
  12. 18. How do I start? <ul><li>Rates CPM </li></ul><ul><ul><li>All Caribbean Sites US$ 0.67 </li></ul></ul><ul><ul><li>All Jamaican Sites US$ 1.00 </li></ul></ul><ul><ul><li>Users in Jamaica Only US$ 1.60 </li></ul></ul>
  13. 19. How do I start? (con’t) <ul><li>Some Possible Packages </li></ul><ul><ul><li>Tester 250,000 3 mths US$ 250 </li></ul></ul><ul><ul><li>Standard 1,000,000 6 mths US$1,000 </li></ul></ul><ul><ul><li>Aggressive 4,000,000 12 mths US$4,000 </li></ul></ul>
  14. 20. How do I start? (con’t) <ul><li>Getting Started </li></ul><ul><ul><li>1. Chose a Package </li></ul></ul><ul><ul><li>2. Send in Banners (all 6 sizes) </li></ul></ul><ul><ul><li>3. Start Campaign </li></ul></ul>
  15. 21. Thank You [survey cards]