ACT Patriot Chapter 120809 Meeting

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Using Social Media Tools to Expand the Reach of TDM Programs

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ACT Patriot Chapter 120809 Meeting

  1. 1. Using Social Media Tools to Expand the Reach of TDM Programs December 8, 2009
  2. 2. SOCIAL MEDIA MARKETING TOOLS
  3. 3. WHY SOCIAL MEDIA MARKETING?  Connect  Inform  Grow
  4. 4. SOCIAL MEDIA - PART OF THE WHOLE Website Blog Facebook Twitter LinkedIn E-mail SEO Radio Video Direct Mail Print PR
  5. 5. HOW PEOPLE SHARE INFO TODAY <ul><li>E-mail = 11% </li></ul><ul><li>Facebook = 24% </li></ul><ul><li>Twitter = 10% </li></ul><ul><li>TOTAL = 46% </li></ul>
  6. 6. Created New Brand for Social Media Marketing Campaign
  7. 7. FACEBOOK <ul><li>Created “Fan” page in September 2009 </li></ul><ul><li>30 Posts (about 2-3 per week) </li></ul><ul><li>185 Fans to date </li></ul>www.facebook.com/gomaine
  8. 8. FACEBOOK <ul><li>Created “Fan” page in September 2009 </li></ul><ul><li>5 Fans to date </li></ul>www.facebook.com/actpatriotchapter
  9. 9. YOU TUBE <ul><li>Created account in September 2009 </li></ul><ul><li>Posted 3 videos </li></ul><ul><ul><li>Commuter Stories: 286 views </li></ul></ul><ul><ul><li>Park & Ride / Bike Rack Contest: 199 views </li></ul></ul><ul><ul><li>Emergency Ride Home: 66 views </li></ul></ul>www.youtube.com/gomainechannel
  10. 10. YOU TUBE http://www.youtube.com/watch?v=j2rQCvoBVjk Uploaded April 2008 12,015 views
  11. 11. CONSTANT CONTACT <ul><li>Created account in October 2009 </li></ul><ul><li>E-mailed 1 newsletter to date </li></ul><ul><li>Analysis: </li></ul><ul><ul><li>8,637 emails sent </li></ul></ul><ul><ul><li>761 opens (24%) [avg. = 20%] </li></ul></ul><ul><ul><li>511 clicks (29%) [avg. = 12%] </li></ul></ul>
  12. 12. LINKED IN www.linkedin/in/careykish
  13. 13. TWITTER www.twitter.com/go_maine Nada. Yet…
  14. 14. CRAIGSLIST http://maine.craigslist.org/rid/1459522500.html Hey, why not? 2 referrals to date…
  15. 15. NEW WEBSITE www.gomaine.org
  16. 16. E-MAIL SIGNATURE Carey M. Kish GO MAINE Commuter Program Manager Greater Portland Council of Governments 68 Marginal Way, Portland, ME 04101 207.774.9891 | 800.280.RIDE | Mobile: 207.838.9669 www.gomaine.org  |  www.facebook.com/gomaine   www.linkedin.com/in/careykish Old Chinese Proverb: Man who say it can't be done should not interrupt man doing it.
  17. 17. SURVEY MONKEY
  18. 18. Carey M. Kish [email_address] 800.280.RIDE www.gomaine.org CONTACT Thank you!

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