CONTENT AND DESIGN
CALLS TO ACTION
LOGO HEADER CONTENT
Create a Wire Frame
Friends, family and colleagues enjoy exchanging daily activity in a
creative FACEBOOK timeline of their views and experiences. PAGES focus
on professions, hobbies or interests where you can interact with an
audience of LIKE minds.
Contacts want to be connected but are often protective of their
professional image. They understand that every venue has its purpose,
and this one is to keep the movers and shakers LINKEDIN with their
chosen contacts and GROUPS. You can follow companies, post updates
and share news.
TWITTER’s fast-paced, real-time activity is for people who are
communicative and insistent on being up on the latest news 24/7. You
can follow and create lists that include a large audience of people who
may also find you intriguing.
Launched in 2011, GOOGLE+ was not only created to compete with
other social networking sites, it was also constructed to influence
Google search and improve search engine results. For that reason
alone, it makes sense to have a Google business and Google+ profile.
Send communications to an audience
that has specific interests.
Build buzz and anticipation for
Offer incentives that increase opens,
click-throughs and conversions.
Share success stories and testimonials
from happy clients.
BROCHURES AND FLYERS
WEB SITE CONTENT
SOCIAL MEDIA PLATFORMS
EMAIL MARKETING TOOLS
VIDEO AND PODCASTS
When it comes to analyzing the effectiveness of your Content Marketing
Plan, defining your objectives and picking measurable metrics to support
those goals should be part of your upfront strategy. There are several tools
that provide a snapshot of your online presence so you can determine what
works best for your business and plan accordingly.