The Content Marketing Cycle

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This presentation is an overview of the Content Marketing Cycle, which is designed to provide a sense of direction for organizing and planning a flow of content that can be shared with your audience.

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The Content Marketing Cycle

  1. 1. Specific Measurable Attainable Relevant Time-bound
  2. 2. DISCOVERY MOTIVATION CONTENT AND DESIGN TECHNICAL REQUIREMENTS CALLS TO ACTION
  3. 3. LOGO HEADER CONTENT MAIN NAVIGATION PHOTO AREA PRIMARY MESSAGING AREA SECONDARY MESSAGING AREA #1 FOOTER CONTENT SECONDARY MESSAGING AREA #2 SECONDARY MESSAGING AREA #3 Create a Wire Frame
  4. 4. Friends, family and colleagues enjoy exchanging daily activity in a creative FACEBOOK timeline of their views and experiences. PAGES focus on professions, hobbies or interests where you can interact with an audience of LIKE minds. Contacts want to be connected but are often protective of their professional image. They understand that every venue has its purpose, and this one is to keep the movers and shakers LINKEDIN with their chosen contacts and GROUPS. You can follow companies, post updates and share news. TWITTER’s fast-paced, real-time activity is for people who are communicative and insistent on being up on the latest news 24/7. You can follow and create lists that include a large audience of people who may also find you intriguing. Launched in 2011, GOOGLE+ was not only created to compete with other social networking sites, it was also constructed to influence Google search and improve search engine results. For that reason alone, it makes sense to have a Google business and Google+ profile.
  5. 5. Send communications to an audience that has specific interests. Build buzz and anticipation for upcoming events. Offer incentives that increase opens, click-throughs and conversions. Share success stories and testimonials from happy clients.
  6. 6. BUSINESS CARDS BROCHURES AND FLYERS MEDIA ADVERTISING IMAGE LIBRARY WEB SITE CONTENT SOCIAL MEDIA PLATFORMS EMAIL MARKETING TOOLS EBOOKS WHITE PAPERS VIDEO AND PODCASTS CASE STUDIES
  7. 7. When it comes to analyzing the effectiveness of your Content Marketing Plan, defining your objectives and picking measurable metrics to support those goals should be part of your upfront strategy. There are several tools that provide a snapshot of your online presence so you can determine what works best for your business and plan accordingly.

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