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Your LinkedIn
Network:
Presented
for
Make It Work Online & IRL
@CareerSherpa
First, Let’s Redefine Networking!
Building mutually beneficial
Relationships
Let’s Do It With Purpose
What Do You Need?
Informational MEETING
– Career Advice
• What types of entry level jobs to look at
• What other industrie...
What Can You Give?
– Gratitude
– Updates on your progress
– Share news & things you’ve
learned in the industry
– Make intr...
is a virtual,
professional
networking event
that is on 24/7
accelerates and scales the
relationship-building process
Your goal is to build Mutually
Beneficial, Long-Term
relationships using
builds awareness of
who you are
and
what you offer
is a
great first step…
But you need to connect
IRL
But before you
start reaching
out…
Jobvite 2015
Employers Are All Over Social
Search for candidates 95%
Contact candidates 95%
Keep tabs on potential candidates 93%
Vet candidates pre-interview 93%
Po...
So Give People Something To
See Don’t forget your
header image!
1400 x 425
Add your LinkedIn
URL to your email
signature a...
Headline, Summary, Skills
• 120 characters for your headline
• 2000 characters for your summary
• 50 skills & expertise
3M...
Use A Smart Headline
Do these
people all
look the
same?
What key
words would
a recruiter
use to find
you?
Use them
in your...
LinkedIn = Online Portfolio
Embed Media & Files
LinkedIn Student Checklist (official LinkedIn resource)
Now You’re Ready to Grow Your
Network
100+
You’re Already Connected
 Professors
 Family
 Friends
 Parents of Friends
 College Career Center
 Alumni
 Campus Gr...
Find Alumni
ALWAYS
PERSONALIZE
Your Invitation to
Connect
Avoid mobile & short cuts
From
Profile
Mobile Hack



1. “It was nice meeting you at the ____ event. I
enjoyed talking to you about and would value
staying in touch.”
2. “I am ...
4. “I was looking at your profile and I see
you are a fellow alumni of ____ university.
I also noticed we have some simila...
Stay Top Of
Mind
Engage With Your Connections
Monitor LinkedIn Every Day
• View status
updates from
your network
on your
home page
Comment Or Share Connection
Updates
TIP: Don’t
just “like” a
status
update.
Add your
thoughts!
Comment on Their News
BONUS:
You can
send
messages &
connect with
group
Join Groups
Ask Questions In Groups
Recruiters
search groups
for talent
Requesting A Meeting Will…
• Build a closer relationship
• Tap into their knowledge/expertise
• Establish trust/familiarit...
Prepping for an IRL Meeting
Common Interests
Areas of
Expertise
Job Market
What you’ll talk
about
 You are
interested in
learning from
them
 “Top of mind”
awareness of
your talents
What do
I want to
communicate?
 What do you
have in common?
 What 2-3 skills do
you want to be
known for?
What's the best
way to
introduce
myself?
 What trends do
you see in the
future that will
affect your
organization and
industry?
 What are the
qualities of people...
Going to an event?
Have Business Cards
Name
Role/Function/Job Title
Tag line (value proposition)
Phone, Email
LinkedIn URL
Online portfolio/s...
Always follow up
Ways to Show Appreciation
 Pay for their coffee/tea/drink
 Email/share an interesting article
 Introduce them to someon...
Give to Get
Networking may not be
immediately gratifying
If you are only wishing for a job offer
 Daily share information
or connect with someone
on LinkedIn
 Attend 1 event or
meeting (online or in-
person)
 Identif...
www.careersherpa.net
Connect
with
Me! @CareerSherpa
Your LinkedIn Network: Make it work online & IRL
Your LinkedIn Network: Make it work online & IRL
Your LinkedIn Network: Make it work online & IRL
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Your LinkedIn Network: Make it work online & IRL

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LinkedIn is THE professional social network for job search and career management. It is used by more than 90 percent of recruiters and hiring managers to source and vet candidates. LinkedIn is also a powerful tool for connecting with professionals, and an important resource for your professional development.

In this high energy presentation, you will learn:
• What you need to do to build luring, branded profile
• How to use groups and Find Alumni functions to grow your contacts
• What you can do to stay top-of-mind with your network on LinkedIn

So whether you are just building your LinkedIn presence or you want to kick it up a notch, you’ll walk away with information you need to begin enhancing your professional network, online and in person.

Presentation for RIT School of Communicating, Communications Connections event

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Your LinkedIn Network: Make it work online & IRL

  1. 1. Your LinkedIn Network: Presented for Make It Work Online & IRL @CareerSherpa
  2. 2. First, Let’s Redefine Networking!
  3. 3. Building mutually beneficial Relationships
  4. 4. Let’s Do It With Purpose
  5. 5. What Do You Need? Informational MEETING – Career Advice • What types of entry level jobs to look at • What other industries/companies to look at • How did they get started in their career – Company Information • What do they like about the company • How did they get their foot in the door • How do jobs get filled
  6. 6. What Can You Give? – Gratitude – Updates on your progress – Share news & things you’ve learned in the industry – Make introductions
  7. 7. is a virtual, professional networking event that is on 24/7
  8. 8. accelerates and scales the relationship-building process
  9. 9. Your goal is to build Mutually Beneficial, Long-Term relationships using
  10. 10. builds awareness of who you are and what you offer
  11. 11. is a great first step… But you need to connect IRL
  12. 12. But before you start reaching out…
  13. 13. Jobvite 2015 Employers Are All Over Social
  14. 14. Search for candidates 95% Contact candidates 95% Keep tabs on potential candidates 93% Vet candidates pre-interview 93% Post jobs 91% Jobvite 2014 And Use To:
  15. 15. So Give People Something To See Don’t forget your header image! 1400 x 425 Add your LinkedIn URL to your email signature and resume
  16. 16. Headline, Summary, Skills • 120 characters for your headline • 2000 characters for your summary • 50 skills & expertise 3Most Important Areas
  17. 17. Use A Smart Headline Do these people all look the same? What key words would a recruiter use to find you? Use them in your headline!
  18. 18. LinkedIn = Online Portfolio
  19. 19. Embed Media & Files
  20. 20. LinkedIn Student Checklist (official LinkedIn resource)
  21. 21. Now You’re Ready to Grow Your Network 100+
  22. 22. You’re Already Connected  Professors  Family  Friends  Parents of Friends  College Career Center  Alumni  Campus Groups  Professional Associations  Clubs or Meet Ups  Twitter Chats  LinkedIn Groups
  23. 23. Find Alumni
  24. 24. ALWAYS PERSONALIZE Your Invitation to Connect
  25. 25. Avoid mobile & short cuts From Profile
  26. 26. Mobile Hack   
  27. 27. 1. “It was nice meeting you at the ____ event. I enjoyed talking to you about and would value staying in touch.” 2. “I am a fellow member of the ____ LinkedIn group and I learned a lot from your comments about ____. I’d love to stay in touch so I can learn more.” 3. “It’s been a long time since we talked- I hope you are doing well. I see you are now working at ____ company, how is that going? Glad to be back in touch.” sample Invitation Wording
  28. 28. 4. “I was looking at your profile and I see you are a fellow alumni of ____ university. I also noticed we have some similar interests. I’d enjoy the opportunity to talk with you about ______________.” 5. “I was looking at your profile and I am very impressed with your accomplishments in _________. Let’s connect. May I reach out to talk to you about how you accomplished ____?”
  29. 29. Stay Top Of Mind
  30. 30. Engage With Your Connections
  31. 31. Monitor LinkedIn Every Day • View status updates from your network on your home page
  32. 32. Comment Or Share Connection Updates TIP: Don’t just “like” a status update. Add your thoughts!
  33. 33. Comment on Their News
  34. 34. BONUS: You can send messages & connect with group Join Groups
  35. 35. Ask Questions In Groups Recruiters search groups for talent
  36. 36. Requesting A Meeting Will… • Build a closer relationship • Tap into their knowledge/expertise • Establish trust/familiarity • Showcase your skills/expertise • Lay groundwork for future meeting
  37. 37. Prepping for an IRL Meeting
  38. 38. Common Interests Areas of Expertise Job Market What you’ll talk about
  39. 39.  You are interested in learning from them  “Top of mind” awareness of your talents What do I want to communicate?
  40. 40.  What do you have in common?  What 2-3 skills do you want to be known for? What's the best way to introduce myself?
  41. 41.  What trends do you see in the future that will affect your organization and industry?  What are the qualities of people who perform best in this business? What questions do I ask?
  42. 42. Going to an event?
  43. 43. Have Business Cards Name Role/Function/Job Title Tag line (value proposition) Phone, Email LinkedIn URL Online portfolio/social media
  44. 44. Always follow up
  45. 45. Ways to Show Appreciation  Pay for their coffee/tea/drink  Email/share an interesting article  Introduce them to someone you know  Offer to share what you know  Lend or give a book  Look for opportunities to promote them or their company  Repeat
  46. 46. Give to Get
  47. 47. Networking may not be immediately gratifying If you are only wishing for a job offer
  48. 48.  Daily share information or connect with someone on LinkedIn  Attend 1 event or meeting (online or in- person)  Identify 5 people to meet over the next week or month Actions
  49. 49. www.careersherpa.net Connect with Me! @CareerSherpa
  • DorthePlanck

    Mar. 10, 2016

LinkedIn is THE professional social network for job search and career management. It is used by more than 90 percent of recruiters and hiring managers to source and vet candidates. LinkedIn is also a powerful tool for connecting with professionals, and an important resource for your professional development. In this high energy presentation, you will learn: • What you need to do to build luring, branded profile • How to use groups and Find Alumni functions to grow your contacts • What you can do to stay top-of-mind with your network on LinkedIn So whether you are just building your LinkedIn presence or you want to kick it up a notch, you’ll walk away with information you need to begin enhancing your professional network, online and in person. Presentation for RIT School of Communicating, Communications Connections event

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