Easy steps to building an online presence


Published on

The employment landscape has changed dramatically over the past several years. It isn’t enough to be a good individual contributor. People have to know what you can do. Whether you are employed, unemployed, looking for contracting assignments or just graduating, you will need to market yourself. It is up to you to manage your personal reputation and luckily there are tools today that make this easier than ever. In this presentation you will benefit by:

Understanding the importance of having the right online presence and how to get started

Learning how to create a strategy for using social networks to distribute your message

How to purposefully grow your network by using LinkedIn, Twitter, Facebook, Google Plus and blogs.

Published in: Career
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Easy steps to building an online presence

  1. 1. Easy Steps to Create Your Online Reputation
  2. 2. Know Yourself!
  3. 3. What are you passionate about?
  4. 4. What makes you the BEST?
  5. 5. • Ask friend s, family, coworkers, c olleagues • Review pe rformance r • Review cu eviews stomer testi or letters of monials thanks• Review re commendat ions
  6. 6. What problem do you solve? What do you do?
  7. 7. What are your personal characteristics?
  8. 8. Who is your target? • Company? • Industry? • Department? • Customers?Who will benefit from your service?
  9. 9. Value PropositionI help____________________________ (target audience)by ______________________________ (personality trait)_________________________________ (problem you solve)
  10. 10. What is your unique promise of value? How do you What problem meet/exceed How do you make to do you solve? needs? a difference in the world?• Price • Access • Style• Time • Security • Benefit• Convenience • Emotion• • Ethics • Effort Functionality• Originality • Reputation • Ease
  11. 11. • Clear – be clear about who you are and who you are not.• Consistent – share across all communications vehicles.• Constant – always be visible to your target audience.
  12. 12. HubHubs and Feeds
  13. 13. Build It!
  14. 14. Brandyourself.com 2012
  15. 15. Would you rather see this…
  16. 16. Or this…
  17. 17. Constantly grow your network Engage in DiscussionsNurture your network
  18. 18. A Rocking Company Page
  19. 19. Hint: Blogs act very muchlike websites and could beused as a Hub. (hint, hint)
  20. 20. Zerply.com
  21. 21. Flavors.me
  22. 22. About.me
  23. 23. • Comment on popular blogs• Comment on Open LinkedIn groups• Write an Amazon book review• Become active on Twitter or Google+
  24. 24. Holy Cow!How Much Time Does this Take? 30 minutes each day – Participate in discussions on LinkedIn – Comment on one blog post per week – Share interesting industry news – Add new people
  25. 25. Time Saving ToolsMonitoring Tools