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Creating and Building Your Virtual Image

Hannah Morgan
Hannah Morgan
Hannah MorganJob Search Strategist

Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt! 1.What are the first steps to take in building the right message 2.How do you rise to page one of search rankings without devoting every minute of your time 3.How do you fix a tarnished online reputation 4.Tips and tricks for monitoring and keeping the soil fertile Presented by: Hannah Morgan of Career Sherpa.net

Creating and Building Your Virtual Image

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Creating and Building Your
      Virtual Image
Do you have the right kind of digital dirt? Owning
  digital terrain is a key factor in being found
  online. We’ll look at strategies and tools to help
  you be the master of your dirt!
• What are the first steps to take in building the
  right message
• How do you rise to page one of search rankings
  without devoting every minute of your time
• How do you fix a tarnished online reputation
• Tips and tricks for monitoring and keeping the
  soil fertile
Know Yourself!
Vision
                                         Purpose
                                         Goal
                                         Values
                                         Passions

Hannah Morgan | www.careersherpa.net |
  Reputation Management & Job Search
              Strategies
What are you
 passionate
   about?
What makes you the BEST choice?
Ad

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Creating and Building Your Virtual Image

  • 1. Creating and Building Your Virtual Image
  • 2. Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt! • What are the first steps to take in building the right message • How do you rise to page one of search rankings without devoting every minute of your time • How do you fix a tarnished online reputation • Tips and tricks for monitoring and keeping the soil fertile
  • 4. Vision Purpose Goal Values Passions Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  • 5. What are you passionate about?
  • 6. What makes you the BEST choice?
  • 7. • Ask friend s, family, coworkers, c olleagues • Review pe rformance r • Review cu eviews stomer testi or letters of monials thanks • Review re commendat ions
  • 8. Every one has a problem. What is your unique promise of value? How do you What problem meet/exceed How do you make to do you solve? needs? a difference in the world? • Price • Access • Style • Time • Security • Benefit • Convenience • Emotion • • Ethics • Effort Functionality • Originality • Reputation • Ease
  • 9. What problem do you solve? What do you do?
  • 10. • Perform accounts payable without errors. • Answer customer questions to resolve problem on first call/first time. • Devise evacuation processes.
  • 11. What are your personal characteristics?
  • 12. Who is your target? • Company? • Industry? • Department? • Customers? Who will benefit from your service?
  • 13. Value Proposition I help____________________________ (target audience) by ______________________________ (personality trait) _________________________________ (problem you solve)
  • 14. • I help business process outsourcing companies by quickly performing accounts payable reporting without error for faster payment. • I help customer focused businesses by cheerfully resolving calls the first time, making more customers happy. • I devise emergency and evacuation processes to keep municipalities safer.
  • 15. • Clear – be clear about who you are and who you are not. • Consistent – share across all communications vehicles. • Constant – always be visible to your target audience.
  • 17. • Have a robust profile • Participate in Groups or start one • Respond to Q&A • Update status regularly • Ping your network daily • Continuously build connections
  • 18. Would you rather someone see this…
  • 21. A Rocking Company Page http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/
  • 22. • If you have something to say, start a blog • If not: read and comment on other blogs • Offer to write Guest posts for other blogs • Build a solid “About” page • Include portfolio of your work, testimonials, etc. Blogs can act very much like websites and could be used as a Hub. (hint, hint)
  • 23. • Interview experts or past customers • Document a case study • Creatively show your expertise, your testimonials, and your knowledge in a slideshow.
  • 24. • Google Plus blends the best of Facebook discussion features with the open connectivity of Twitter • Brogan says it is where you go to find people with similar interests. • It is new and has neat features like Hangouts and Ripples.
  • 26. Comment on popular blogs. Comment on Open LinkedIn groups. Write an Amazon book review. Become active on Twitter or Google+. Start blogging.
  • 28. • Create • Curate • Share http://mashable.com/2012/02/08/new-content-marketing-tactics/
  • 29. Share Don’t what Bite-size be you content stingy know Sensory Integration
  • 30. 5 Rules of Online Engagement
  • 35. Give (selflessly & generously)
  • 37. Holy Cow! How Much Time Does this Take? 30 minutes each day • Fast wins first – Participate in discussions on LinkedIn – Comment on one blog post per week – Share interesting industry news – Find 10 new people to follow
  • 41. Resources Books: Career Distinction by William Arruda and Kirsten Dixson Social Networking for Career Success by Miriam Salpeter Trust Agents by Chris Brogan and Julien Smith Personal Branding Websites: – Executive Career Brand – Personal Branding Blog – William Arruda’s The Personal Branding Blog – Jorgen Sundberg Social Media – Mashable – Social Media Examiner: Top 10 Social Media Blogs: The 2012 Winners