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LinkedIn for finance professionals at Accountex 2018.

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In May 2018 I was privileged to speak at Accountex 2018, the largest conference in the UK for accountancy and finance professionals. I presented in The FD Forum on: LinkedIn for finance professionals – what you need to know and why it matters.

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LinkedIn for finance professionals at Accountex 2018.

  1. 1. LinkedIn for finance professionals – what you need to know and why it matters.
  2. 2. Straw poll!
  3. 3. Background. linkedin.com/in/simongrayaca
  4. 4. Double-edged sword. 500m+ Focus
  5. 5. Personal brand?
  6. 6. Build brand YOU! 1. Audience 2. Message. Yell Out Uniqueness!
  7. 7. LinkedIn: ‘SW’ and ‘PET’. SHOP WINDOW PROACTIVE ENGAGEMENT TOOL REACTIVE PROACTIVE INBOUND OUTBOUND
  8. 8. Climbing through the gears. 1. Updates. 2.Articles. 3.Groups.
  9. 9. The ‘hire cycle’. SEE LIKE TRUST HIRE
  10. 10. A real-life example.
  11. 11. Thank you and any questions? How to write a LinkedIn headline! bit.ly/ccaccountex careercodex.com simon.gray@careercodex.com

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