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  1. 1. Transmedia Storytelling<br />Or Alternate Reality Games and how to leverage them<br />
  2. 2. What is Transmedia Storytelling?<br />Books<br />TV & Movies<br />Web<br />
  3. 3. Transmedia Storytelling: A more complex answer<br />Giant scavenger hunt<br />Clues, puzzles and cryptography<br />Acting and interacting with characters<br />
  4. 4. Where did Transmedia Storytelling come from?<br />
  5. 5. Alternate Reality Games:The beginning<br />The Beast – A.I. Promo (2001)<br />Majestic – EA Game (late 2001)<br />Lockjaw – Indie Game (2001-02)<br />
  6. 6. The ARG that changed it all:I Love Bees<br />Used to promote Halo 2 launch (2004)<br />Elaborate narrative and radio play<br />Infiltrated the real world<br />Large Audience (thousands of players)<br />
  7. 7. What are some key attributes of ARGs?<br />Puzzle-solving<br />Blend reality and fiction<br />Cooperative play<br />
  8. 8. Where ARGs and Transmedia Storytelling intersect<br />Perplex City (2005 – 07)<br />Level 26 (2009)<br />World Without Oil (2007)<br />TV & Movie tie-ins<br />
  9. 9. What is Transmedia Storytelling?<br />A super-set and sub-set of ARGs<br />A story told through multiple media<br />Or a combination of the two<br />
  10. 10. How can local businesses use this?<br />Promote special events<br />Promote their community<br />Cooperate with other businesses<br />
  11. 11. Why use this technique? <br />Deeper engagement with customers/players<br />Positive brand experience<br />Buzz<br />
  12. 12. In Conclusion<br />New way to play games<br />Introduce players to local businesses<br />Brand improvement for local businesses<br />
  13. 13. For more information:<br /> - ARGNet<br /> - Forums<br /><br /> (beta launch Q2 2010)<br />