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Webcongress Lima 2015 | Seo Onsite

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Capybara SEO presente en el Webcongress Lima 2015, donde se dio un taller de SEO On Site por Henry Silva en la Universidad del Pacifico.

Siguenos en:
Web: http://seo.pe
Facebook: https://www.facebook.com/capybaraseo
Twitter: https://twitter.com/capybaraseo

Published in: Technology
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Webcongress Lima 2015 | Seo Onsite

  1. 1. Auditoria SEO On-Site 01 05 01 04 02 03 06 URL Page  Heading  H1  -­‐H2 Estructura  de  Enlaces Meta  Tags Title  Tag Contenidos
  2. 2. Nosotros Especialistas  en  Posicionamiento  en   Buscadores.  Más  de  12  años  de   experiencia. SEO.PE Capybara  SEO  S.A.C.   El  Sol  397  Y102,  Callao   01  4650293   info@seo.pe 02
  3. 3. 15 SEO
  4. 4. Etapas SEO 19 Referencias   Externas Analisis SEO  On-­‐Site Perfiles   Externos Content
  5. 5. Auditoria SEO On-Site • Herramientas • Title tags y meta-descripciones • Estructura de URLs • Control de Indexacion • Codigos de Estado y Redireccionamientos • Imagenes • Contenidos • Estructura de Enlaces • Sitemaps • Google Webmaster Tools • Responsive Design • Https • Velocidad y Rendimiento 04
  6. 6. Como trabaja Google RASTREA INDEXA VALORA 05
  7. 7. Búsqueda  site: Esta Google indexando mi web? ¿Cuántas  paginas  devuelve? Revisar  robots.txt  y  meta  robots 01 03 02 07 Probando…
  8. 8. Esta Google indexando mi web? 07
  9. 9. midominio.com/robots.txt 07
  10. 10. Revisar  código  fuente Esta Google indexando mi web? Buscar  texto:  meta  name=“robots” 01 02 07 meta name=“robots”
  11. 11. meta name=“robots” 07
  12. 12. meta name=“robots” 07
  13. 13. Herramientas hYp://www.screamingfrog.co.uk/seo-­‐spider/ #download     15 Screaming Frog SEO Spider
  14. 14. Texto  que  aparece  en  la  pestaña  del  navegador.   <_tle>Servicios  de  Posicionamiento  Web  en  Lima  -­‐  SEO.PE</_tle> <Title> Tags 21 Page  Title
  15. 15. • Título  único  para  cada  URL  indexable   • No   mayor   a   55   caracteres   (o   512   pixeles  -­‐  Arial  18)   • Conciso,   incluir   keywords,   sin   restar   sen_do  al  _tulo! Title tags 09 Recomendaciones
  16. 16. Texto  que  Google  suele  tomar  como  descripción  de  la  web  en  su  página  de  resultados.   No  es  visible  al  usuario  común  al  ingresar  a  la  web.   <meta   name=“descripHon”   content=“Agencia   de   posicionamiento   web   (SEO),   diseño   y   markeHng   online  en  Lima,  Perú.  Incremente  sus  visitas  y  clientes  vía  web  mejorando  sus  rankings  en  Google.” Meta-description tag 21 Meta  Descrip_on
  17. 17. • Descripción   única   para   cada   URL   indexable   • No   mayor   a   155   caracteres   (o   900   pixeles)   • Conciso,  incluir  keywords,  aprovechar   el  espacio. Meta Descriptions 09 Recomendaciones
  18. 18. • Busca  páginas  sin  mtulos   ni  meta-­‐descripciones Screaming Frog: Title y Meta-descriptions 09
  19. 19. 09
  20. 20. 09
  21. 21. meta name=“keywords” ???
  22. 22. Estructura de URLS 07
  23. 23. Estructura de URLS 07 /nuevo-algoritmo-de-google-para-dispositivos-moviles-no- afecta-a-busquedas-en-tablets/ /?post-id=254677272 /blog/noticias/internacionales/tecnologia/nuevo-algoritmo-de- google-para-dispositivos-moviles-no-afecta-a-busquedas-en- tablets/
  24. 24. -­‐  Términos  y  Condiciones   -­‐  Polí_ca  de  Privacidad   -­‐  Login  de  usuario   -­‐  Resultados  de  búsqueda  interna   -­‐   Documentos   con   algún   _po   de   restricción  de  acceso Control de Indexacion No necesitamos que Google indexe todas las URLs que nuestra web genera 23
  25. 25. Robots.txt 07 User-agent: * Disallow: /admin/ Disallow: /user/login/ Disallow: *.xlsx$ Disallow: *.xls$
  26. 26. Codigos de Estado 07
  27. 27. Redireccionamientos 301 • Redirecciona   al   usuario   a   una   página   con   contenido   de   igual   valor   o   equivalente.   • Indica  a  Google  que  el  valor  SEO  de  la   URL   anterior   debe   designarse   a   la   nueva  URL   • Verificar  que  el  redireccionamiento  sea   301  luego  de  implementado. 15 Redireccionar, no eliminar!
  28. 28. • Nombre  de  Archivo  de  Imagen   • ALT  Tag   • Tamaño  y  Peso Optimizacion de Imagenes 3 puntos clave para optimizar una imagen 18
  29. 29. • U_lizar   nombres   descrip_vos,   op_mizados,  con  keywords,  separados   por  guiones. Optimizacion de Imagenes Nombre de Archivo de Imagen 18 cohete-negro.jpg
  30. 30. • Textos   descrip_vos,   incluir   keywords,   no  más  de  5  palabras.   • No  spam! Optimizacion de Imagenes ALT Tags 18 <img src=“cohete-negro.jpg” alt=“cohete espacial MIG24 color negro” />
  31. 31. • Redimensionar  de  acuerdo  al  tamaño   a   usar.   Más   de   1,500   px   de   ancho   suele  ser  demasiado  grande   • No  más  de  200kb   • U_lizar   herramientas   de   compresión   de  imágenes  sin  pérdida  de  calidad  (o   con  pérdida  de  calidad  mínima) Optimizacion de Imagenes Tamano y Peso 18 <img src=“cohete-negro.jpg” alt=“cohete espacial MIG24 color negro” />
  32. 32. • Estudio   de   Keywords   (Keyword   Research)   • Contenido   ORIGINAL   (si,   incluso   especialmente  para  _endas  online)   • Títulos  H1  op_mizados   • Idealmente   más   de   800   palabras   de   texto  op_mizado  por  página Contenidos 09 Requisitos para generar buen contenido web
  33. 33. • Enlaces   rastreables   /   indexables   (evitar  menús  en  flash,  con  imágenes,   o  en  javascript)   • El   texto   del   enlace   debe   transmi_r   significado   • Iden_ficar   las   páginas   (URLs)   más   importantes   dentro   de   nuestra   arquitectura   de   enlaces   y   enlazarlas   en   textos   contextuales   en   diferentes   partes  de  la  web. Enlaces Internos Enlaces que brinden significado 23
  34. 34. Enlaces cuyo texto brinde valor 23 Para saber más de SEO haz click aquí Descarga nuestra Guía SEO para Principiantes
  35. 35. • Filtrar   URLs   que   queremos   indexar   (Screaming  Frog)   • Generar   /   Exportar   sitemap   XML   (Screaming  Frog)   • Referenciar   al   sitemap   XML   en   archivo  robots.txt   • Registrar   el   sitemap   XML   en   las   Herramientas   para   Webmasters   de   Google Sitemap XML 11 Pasos para generar un sitemap XML optimizado SITEMAP.XML
  36. 36. • Registrar  y  validar  web   • Configuración  básica   • Seguimiento Herramientas para Webmasters de Google Google Search Console 09 google.com/webmasters
  37. 37. Registrar y Validar
  38. 38. Configurar
  39. 39. Establecer segmentacion internacional
  40. 40. Registrar sitemap xml
  41. 41. Responsive Design http://ami.responsivedesign.is/
  42. 42. Responsive Design
  43. 43. HTTPS “…durante los últimos meses hemos estado haciendo pruebas teniendo en cuenta si los sitios utilizan conexiones seguras cifradas como señal para nuestros algoritmos de ranking. Los resultados han sido positivos, de modo que empezaremos a utilizar HTTPS como señal del ranking. Por ahora solo se trata de una señal muy ligera (afecta a menos del 1% de consultas globales y tiene menos peso que otras señales, como el contenido de alta calidad), mientras dejamos que los webmasters pasen a utilizar HTTPS. Con el tiempo, es posible que decidamos reforzarla, porque queremos animar a todos los propietarios de sitios web a cambiar de HTTP a HTTPS para que todos los usuarios estén protegidos en la Web.”
  44. 44. Velocidad y Rendimiento • Evitar  el  uso  de  hos_ngs  compar_dos.  Preferir  VPS  o  servidores   dedicados.  Recomiendo  hYp://knownhost.com/  paquete  VPS1  a   USD  25  /mes   • Revisar  y  aplicar  recomendaciones  de  Google  Page  Speed  Insights   -­‐  hYps://developers.google.com/speed/pagespeed/insights/     • Agregar  atributo  “async”  a  todas  las  llamadas  a  archivos  JS   externos   • Habilitar  GZIP  /  mod_deflate  (Apache  /  PHP)   • Implementar  caché  de  navegación  (expire  headers)
  45. 45. Gzip # BEGIN GZIP <ifmodule mod_deflate.c> AddOutputFilterByType DEFLATE text/text text/html text/plain text/xml text/css application/x-javascript application/javascript </ifmodule> # END GZIP
  46. 46. Especificar cache de navegador <IfModule mod_expires.c> # Enable expirations ExpiresActive On # Default directive ExpiresDefault "access plus 1 month" # My favicon ExpiresByType image/x-icon "access plus 1 year” # Images ExpiresByType image/gif "access plus 1 month" ExpiresByType image/png "access plus 1 month" ExpiresByType image/jpg "access plus 1 month" ExpiresByType image/jpeg "access plus 1 month" # CSS ExpiresByType text/css "access 1 month” # Javascript ExpiresByType application/javascript "access plus 1 year" </IfModule>
  47. 47. Gracias ! INFO@SEO.PE 01-4650293 992756287

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