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Top 5 Reasons to include
Captions for your Live Events:
CONTENT
01
02
03
04
Approachable to all kinds of audiences
Upgrade the content rank and reach
Greater comprehension, more retention
Keeping up the viewership
Translate the captions to widen the audience
05
Introduction:
● According to the Ofcom survey, 80% of the television audience who watch programs
with captions aren’t deaf or hard of hearing.
● Captions are much beyond time-synchronized transcripts; they help reach out to more
potential customers in many ways.
● Video-themed content and online events have mainstreamed in several fields, and the
global lockdown accelerated the usage of virtual content creation and management to a
greater extent.
● With these overwhelming web-based events such as conferences and seminars,
captions have proven to be of great assistance to ease out the viewer's experience.
● The International Standards set Web
Content Accessibility Guidelines (WCAG)
for Web accessibility.
● They state the importance of captions in
pre-recorded and live audio, audio/video,
and video contents.
● Their main aim is to eliminate
discrimination and provide equal access to
viewers with hearing impairments.
Approachable to all kinds of audiences :
● Some people among the audience might suffer
from learning or behavioral difficulties, to name
a few- language or auditory processing disorder,
Autism, Attention Deficit Hyperactivity
Disorder.
● In such cases, captions act like a secondary input
to keep the information intact.
● Captions allow them to watch virtual events
despite the nature of the environment.
For example: A student can do their last-minute preparation while traveling to the
university or in a public place, waiting outside the examination venue regardless of
the noise-sensitive environments.
Upgrade the Content Rank and Reach :
● Captions provide the same information transcribed
or translated in text form that is easier to be read
by bots.
● In turn, captions drive up the rank of the content
via Search Engine Optimization. People looking for
similar subjects can access them easily with the
appropriate key terms.
● It brings in more traffic to your website and more
participants for future events.
● Captions makes the process of
repurposing possible without any
additional effort.
● Thus captions of the video content can
be copied and repurposed to other
forms.
● Carousels posts in various social media
platforms, blog posts, presentation
slides are a few such uses of reusing
the captions.
● Captions run parallel visual reading experiences while hearing the words that double
the sustainability of information.
● Eidetic memory is the best opt for retention.
● The caption also promotes
1. Listening Comprehension
2. Words Recognition
3. Especially New Terminologies
4. Concepts
5. Jargon
that are instantly recognized and understood.
Greater Comprehension, More Retention :
● Autoplaying videos and fun captions
highlighting important terms make
social media content more
approachable and less time-consuming.
● While watching videos, the written
figures and facts are retained in
memory easily.
● Sometimes, the main points are
differentiated with big and bold captions
to grasp the attention.
Keeping Up The Viewership :
● A survey made by Verizon Media and Public Media showed that 80% of American
consumers watched the entire video with the availability of captions.
● And 50% of the participants of the mentioned survey admitted watching the videos
on mute with captions.
● Viewers can capture the essence
of any video even in silence
despite the nature of the
ambiance.
● This way, the average watch time
has drastically increased. In the
middle of, on-the-go lifestyle,
Captions keep the viewers
engaged in the videos, and
captions stand out as a center of
focus among the visual elements.
Translate The Captions To Widen The Audience :
● According to Wyzowl’s State of Video Marketing Survey, 2020 was the year of
webinars.
● There was a 16% increase in hosting webinars in the last two years. Such
webinars can be the gateway to an ESL (English as Second Language) approach
or non-native learners with captions.
● Subtitles break the language barrier and multiply opportunities, and it widens
the reach of the content internationally.
● And real-time captioning can also draw in more audiences who might benefit
from written form than spoken for better understanding.
Read More
108-44 63rd Rd,
Queens, NY 11375,
United States
+1 707-200-4628 Info@captioningstar.com
Thank
You

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Top 5 reasons to include captions for your live events

  • 1. Top 5 Reasons to include Captions for your Live Events:
  • 2. CONTENT 01 02 03 04 Approachable to all kinds of audiences Upgrade the content rank and reach Greater comprehension, more retention Keeping up the viewership Translate the captions to widen the audience 05
  • 3. Introduction: ● According to the Ofcom survey, 80% of the television audience who watch programs with captions aren’t deaf or hard of hearing. ● Captions are much beyond time-synchronized transcripts; they help reach out to more potential customers in many ways. ● Video-themed content and online events have mainstreamed in several fields, and the global lockdown accelerated the usage of virtual content creation and management to a greater extent. ● With these overwhelming web-based events such as conferences and seminars, captions have proven to be of great assistance to ease out the viewer's experience.
  • 4.
  • 5. ● The International Standards set Web Content Accessibility Guidelines (WCAG) for Web accessibility. ● They state the importance of captions in pre-recorded and live audio, audio/video, and video contents. ● Their main aim is to eliminate discrimination and provide equal access to viewers with hearing impairments. Approachable to all kinds of audiences :
  • 6. ● Some people among the audience might suffer from learning or behavioral difficulties, to name a few- language or auditory processing disorder, Autism, Attention Deficit Hyperactivity Disorder. ● In such cases, captions act like a secondary input to keep the information intact. ● Captions allow them to watch virtual events despite the nature of the environment. For example: A student can do their last-minute preparation while traveling to the university or in a public place, waiting outside the examination venue regardless of the noise-sensitive environments.
  • 7. Upgrade the Content Rank and Reach : ● Captions provide the same information transcribed or translated in text form that is easier to be read by bots. ● In turn, captions drive up the rank of the content via Search Engine Optimization. People looking for similar subjects can access them easily with the appropriate key terms. ● It brings in more traffic to your website and more participants for future events.
  • 8. ● Captions makes the process of repurposing possible without any additional effort. ● Thus captions of the video content can be copied and repurposed to other forms. ● Carousels posts in various social media platforms, blog posts, presentation slides are a few such uses of reusing the captions.
  • 9. ● Captions run parallel visual reading experiences while hearing the words that double the sustainability of information. ● Eidetic memory is the best opt for retention. ● The caption also promotes 1. Listening Comprehension 2. Words Recognition 3. Especially New Terminologies 4. Concepts 5. Jargon that are instantly recognized and understood. Greater Comprehension, More Retention :
  • 10. ● Autoplaying videos and fun captions highlighting important terms make social media content more approachable and less time-consuming. ● While watching videos, the written figures and facts are retained in memory easily. ● Sometimes, the main points are differentiated with big and bold captions to grasp the attention.
  • 11. Keeping Up The Viewership : ● A survey made by Verizon Media and Public Media showed that 80% of American consumers watched the entire video with the availability of captions. ● And 50% of the participants of the mentioned survey admitted watching the videos on mute with captions.
  • 12. ● Viewers can capture the essence of any video even in silence despite the nature of the ambiance. ● This way, the average watch time has drastically increased. In the middle of, on-the-go lifestyle, Captions keep the viewers engaged in the videos, and captions stand out as a center of focus among the visual elements.
  • 13. Translate The Captions To Widen The Audience : ● According to Wyzowl’s State of Video Marketing Survey, 2020 was the year of webinars. ● There was a 16% increase in hosting webinars in the last two years. Such webinars can be the gateway to an ESL (English as Second Language) approach or non-native learners with captions. ● Subtitles break the language barrier and multiply opportunities, and it widens the reach of the content internationally. ● And real-time captioning can also draw in more audiences who might benefit from written form than spoken for better understanding. Read More
  • 14. 108-44 63rd Rd, Queens, NY 11375, United States +1 707-200-4628 Info@captioningstar.com