1.
Hootsuite
Competitors
9 Other Social Media Management
Alternatives to Consider

2.
1. Buffer

3.
1. Buffer
Price: $25-250 per month
In only five years since Buffer was
founded, they have gained over two
million active users, which include brands
like About.com, Fortune, and Business
Insider.
Buffer Differentiators:
• All plans include five or more team
members
• The ability to schedule posts to your
Pinterest account
• RSS feed integration for all plans

4.
2. Sprout Social

5.
2. Sprout Social
Price: $59-500 per month
Sprout Social helps you draft, schedule,
queue, and post messages, as well as
allowing you to assign and manage tasks
among team members and measure your
performance.
Sprout Social Differentiators:
• 30-day free trial
• In-depth analytics connected with
Google Analytics
• Brand monitoring
• Reporting capabilities at no additional
cost

6.
3. Viralheat (acquired by Cision)

7.
3. Viralheat
Price: custom
Viralheat has over 20,000 active users and
a wide range of integrated social
networks, including Pinterest, Instagram,
Tumblr, and Glassdoor.
Viralheat Differentiators:
• Access to custom number of connected
social media accounts
• Ability to customize number of users
• Acquisition by Cision may allow for
larger R&D investments and product
development

8.
4. SocialOomph

9.
4. SocialOomph
Price: $0-$35 per month
Originally a Twitter focused solution, in 2009
SocialOomph expanded into additional
networks like Facebook, LinkedIn, RSS
feeds, blogs.
SocialOomph Differentiators:
• Schedule and publish blog posts from
unlimited blogs
• Advanced DM management to filter out
spam
• Unlimited accounts- even with free
version
• Offers a WYSIWYG editor
• Auto-respond functionality

10.
5. Tweetdeck

11.
5. Tweetdeck
Price: free
This completely free service allows users to
manage an unlimited number of Twitter
accounts. You can organize lists, searches,
and activities, as well as searching topics,
events, and hashtags with filter options.
Tweetdeck Differentiators:
• Can be downloaded as desktop software
• No limit to the number of Twitter
accounts
• Option to set up audio & pop-up
notifications
• Completely free
• Can easily be combined

12.
6. Sprinklr

13.
6. Sprinklr
Price: custom
Sprinklr is a cross-channel social media
management solution that is constantly growing
and improving.
Sprinklr Differentiators:
• Social content includes Facebook apps, polls,
quizzes, social ads and web apps
• Content translation available for
international reach in over 70 languages
• In-depth analysis with customized and
exportable reports
• Goes beyond just posting content – monitor
and listen to all your social channels

14.
7. SocialPilot

15.
7. SocialPilot
Price: $0-$9.99 per month
SocialPilot helps you automate postings
across multiple accounts. For companies
selling prodcuts online, it will help you
automate product additions and updates on
various sites.
SocialPilot Differentiators:
• Easily integrate you iOS App Store &
Google Play Store accounts
• Totally flexible schedules for posting and
campaigns
• Google Chrome plug-in with Bitly
integration
• 300+ supported apps

16.
8. Send Social Media

17.
8. Send Social Media
Price: $39-$99 per month
Send Social Media allows users to bring
together social media, email, and SMS
technologies to help you grow your
business, monitor your brand, and track
results.
Send Social Media Differentiators:
• Ability to combine social media, email,
and SMS capabilities in one single
platform
• In-depth analytics and monitoring for
additional social networks such as Yelp
and City Search reviews

18.
9. Salesforce Marketing Cloud Social
Studio

19.
9. Salesforce
Marketing Cloud
Social Studio
Price: $1,000-$12,000 per month
Salesforce Marketing Cloud is a premium
product that goes far beyond just social media
content publishing.
Salesforce Social Studio Differentiators:
• Publish custom content on Facebook and
advertise on Twitter
• Send customers a discount when they’re near
your store through push notifications
• Build a single view of your customers and
integrate that with sales and service cloud
apps
• Workflow rules to route tasks to different
team members

20.
Bonus Hootsuite Alternatives

21.
Netbase
Publish or schedule timed messages, photos, videos, or URLs on
multiple social channels or assign tasks to appropriate team
members. See live updates and mentions on social and keep a
close eye on the intensity of chatter surrounding your brand,
monitor emerging topics, and track against competitors in real-
time. Netbase supports 42 languages, hosts single sign on
functionality, and provides an onboarding team for
implementation.

22.
Tracx
Best for enterprise companies with large social media teams,
Tracx allows you to create and publish content from a central
location for simpler workflows and utilize their ‘Geo Heat Map’
to target campaigns on a location level. Benchmark each of your
accounts to determine highest performance. Find buyers
actively seeking the products you sell on social and send leads
to the Sales team.

23.
Spredfast
Allows for content publishing, social marketing and activity
calendaring, and social listening and analytics. Spredfast easily
integrates with Omniture, Google Analytics, Brandwatch,
Crimson Hexagon, and more for deeper analysis and trends.
They also provide a customer success team for help, scalable
training, content strategy consulting, and customized ideation
workshops.

24.
Meet Edgar
This 100% self-funded organization is not your typical startup.
Created in 2014, Meet Edgar helps you prevent your social
media updates from going to waste by cataloging your updates
into a library for later usage. Edgar categorizes status updates
to help you engage with followers by customizing your schedule
so you ask questions at times when you’ll be more likely to
receive responses, promote your site at times when you’re more
likely to get shares, and find times to share links that may
result in higher click-levels.

25.
Originally written by Jennifer Gerhard,
the full post can be found here