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9 Hootsuite Social Media Management Alternatives


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Hootsuite is one of the top social media management tools available but is it the right one for your business? Check out some these hootsuite competitors.

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9 Hootsuite Social Media Management Alternatives

  1. 1. Hootsuite Competitors 9 Other Social Media Management Alternatives to Consider
  2. 2. 1. Buffer
  3. 3. 1. Buffer Price: $25-250 per month In only five years since Buffer was founded, they have gained over two million active users, which include brands like, Fortune, and Business Insider. Buffer Differentiators: • All plans include five or more team members • The ability to schedule posts to your Pinterest account • RSS feed integration for all plans
  4. 4. 2. Sprout Social
  5. 5. 2. Sprout Social Price: $59-500 per month Sprout Social helps you draft, schedule, queue, and post messages, as well as allowing you to assign and manage tasks among team members and measure your performance. Sprout Social Differentiators: • 30-day free trial • In-depth analytics connected with Google Analytics • Brand monitoring • Reporting capabilities at no additional cost
  6. 6. 3. Viralheat (acquired by Cision)
  7. 7. 3. Viralheat Price: custom Viralheat has over 20,000 active users and a wide range of integrated social networks, including Pinterest, Instagram, Tumblr, and Glassdoor. Viralheat Differentiators: • Access to custom number of connected social media accounts • Ability to customize number of users • Acquisition by Cision may allow for larger R&D investments and product development
  8. 8. 4. SocialOomph
  9. 9. 4. SocialOomph Price: $0-$35 per month Originally a Twitter focused solution, in 2009 SocialOomph expanded into additional networks like Facebook, LinkedIn, RSS feeds, blogs. SocialOomph Differentiators: • Schedule and publish blog posts from unlimited blogs • Advanced DM management to filter out spam • Unlimited accounts- even with free version • Offers a WYSIWYG editor • Auto-respond functionality
  10. 10. 5. Tweetdeck
  11. 11. 5. Tweetdeck Price: free This completely free service allows users to manage an unlimited number of Twitter accounts. You can organize lists, searches, and activities, as well as searching topics, events, and hashtags with filter options. Tweetdeck Differentiators: • Can be downloaded as desktop software • No limit to the number of Twitter accounts • Option to set up audio & pop-up notifications • Completely free • Can easily be combined
  12. 12. 6. Sprinklr
  13. 13. 6. Sprinklr Price: custom Sprinklr is a cross-channel social media management solution that is constantly growing and improving. Sprinklr Differentiators: • Social content includes Facebook apps, polls, quizzes, social ads and web apps • Content translation available for international reach in over 70 languages • In-depth analysis with customized and exportable reports • Goes beyond just posting content – monitor and listen to all your social channels
  14. 14. 7. SocialPilot
  15. 15. 7. SocialPilot Price: $0-$9.99 per month SocialPilot helps you automate postings across multiple accounts. For companies selling prodcuts online, it will help you automate product additions and updates on various sites. SocialPilot Differentiators: • Easily integrate you iOS App Store & Google Play Store accounts • Totally flexible schedules for posting and campaigns • Google Chrome plug-in with Bitly integration • 300+ supported apps
  16. 16. 8. Send Social Media
  17. 17. 8. Send Social Media Price: $39-$99 per month Send Social Media allows users to bring together social media, email, and SMS technologies to help you grow your business, monitor your brand, and track results. Send Social Media Differentiators: • Ability to combine social media, email, and SMS capabilities in one single platform • In-depth analytics and monitoring for additional social networks such as Yelp and City Search reviews
  18. 18. 9. Salesforce Marketing Cloud Social Studio
  19. 19. 9. Salesforce Marketing Cloud Social Studio Price: $1,000-$12,000 per month Salesforce Marketing Cloud is a premium product that goes far beyond just social media content publishing. Salesforce Social Studio Differentiators: • Publish custom content on Facebook and advertise on Twitter • Send customers a discount when they’re near your store through push notifications • Build a single view of your customers and integrate that with sales and service cloud apps • Workflow rules to route tasks to different team members
  20. 20. Bonus Hootsuite Alternatives
  21. 21. Netbase Publish or schedule timed messages, photos, videos, or URLs on multiple social channels or assign tasks to appropriate team members. See live updates and mentions on social and keep a close eye on the intensity of chatter surrounding your brand, monitor emerging topics, and track against competitors in real- time. Netbase supports 42 languages, hosts single sign on functionality, and provides an onboarding team for implementation.
  22. 22. Tracx Best for enterprise companies with large social media teams, Tracx allows you to create and publish content from a central location for simpler workflows and utilize their ‘Geo Heat Map’ to target campaigns on a location level. Benchmark each of your accounts to determine highest performance. Find buyers actively seeking the products you sell on social and send leads to the Sales team.
  23. 23. Spredfast Allows for content publishing, social marketing and activity calendaring, and social listening and analytics. Spredfast easily integrates with Omniture, Google Analytics, Brandwatch, Crimson Hexagon, and more for deeper analysis and trends. They also provide a customer success team for help, scalable training, content strategy consulting, and customized ideation workshops.
  24. 24. Meet Edgar This 100% self-funded organization is not your typical startup. Created in 2014, Meet Edgar helps you prevent your social media updates from going to waste by cataloging your updates into a library for later usage. Edgar categorizes status updates to help you engage with followers by customizing your schedule so you ask questions at times when you’ll be more likely to receive responses, promote your site at times when you’re more likely to get shares, and find times to share links that may result in higher click-levels.
  25. 25. Originally written by Jennifer Gerhard, the full post can be found here