Joshua Potter Design Portfolio


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My college portfolio showcasing my best work.

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Joshua Potter Design Portfolio

  1. 1. The Kafi and Kreem project was adouble two page spread of twofellow collegiates posing as rapstars for the Society ofPublication Designers magazinearticle contest. I am surprised athow well the design turned out, aswell as the overwhelmingly positiveresponse and laughter from mygraduating class. Enjoy.
  2. 2. Dapper is a magazine for the sophisticated man. Itfeatures articles on suit selections, style tips,and strengthening workplace relationships so you canbecome your own boss. The project features picturesfrom Mens Health magazine, but the design featuresare product of yours truly.
  3. 3. go ahead and show offThe Best Suits for MenRight SuitRight Occasion
  4. 4. “ “ * If you’re slight and shorter than average a bespoke suit are usually the best, mostly worsted wool for business suits. These fabrics are used in the counts of 80′s and 90′s, or super 100′s, super 150′s and higher. The counts in the Its all in the appearance... Avoid loud patterns – The print of an overly bold pattern screams for attention and will only draw attention to your slight frame. range of 80′s and 90′s also feel great and usually last longer than Subdued, chilled out colours and small stripes, if any, will be far higher counts made at even the best clothing manufacturers. For more stylish for you. Stripes – For shorter men, the next best thing those who can afford it, a bespoke suit made in the super 150′s to a shoe with a higher sole is a suit with vertical stripes. As stripes fabric can be an absolute asset. It feels fabulously comfortable to A successful investment-banker in an elegant It’s important to find the style that suits your run top to bottom, they tend to draw the eye upward. Plus, they wear and looks even better. Zegna suit, a lawyer about town in an elegant personality, fits your career (bling in a conserva- also lengthen your frame by elongating the look of the suit; giving two-piece affair, a politician on television in a tive law firm certainly won’t go down that well!) you the illusion of appearing taller than you really are. Go for Made-to-Measure Men’s Suits: formal suit-and-tie: all these members of the and helps you ease forward in the game of life. double vents – Small guys, the double-vent jacket was created male species depend on their suiting and style to with you in mind. The dual slits (or vents) along the side empha- Not every one is privileged enough to get a bespoke suit made, but 4. Accessorise! gain them standing and instant respect in their size the outside lines of the body; in doing so, they establish an there is a range of suits which is nearly as good. With made-to- public life. Wearing an impeccably tailored suit attractive, longer silhouette that complements and lengthens your measure suits, (a pre-made pattern modified to fit the client, with Ties are the one accessory for men that can really is already a statement of affluence and impec- frame. a limited selection of options and fabrics is available) it is possible be personalised and allow you to express cable taste, while the cut and style speak volumes to achieve a degree of customization because the tailor takes up to yourself and add some color and diversity. Ties More about suits … about the wearer even before a single word is 25 measurements of an individual body, and these are then sent to can be suited up or dressed down with jeans and spoken. the factory. Here, alterations are made to already available basic a white shirt (open top button and loose knot). The Bespoke Suit: patterns in order to achieve the best fit possible. Special requests The suit became commonplace in late 17th Wander into second stores to dig up some classic like extra pockets, specific fabrics and linings, and a certain design Century France. Louis XIV, the ultimate emperor and vivid ties with vibe and spirit, and perhaps These are custom made by a tailor from a pattern created entirely and style can be accommodated. Some of the best fabrics, threads from the client’s measurements, giving the best-fit and free choice of style led the charge towards a more casual and spend a bit more on some nice new (perhaps and interlinings are used, which helps guarantee a quality suit. But comfortable attire for men during his 72-year black or red) versatile ties. of fabric. Some of the most expensive suits in the world are pains- the production is assembly line, and many tailors work on the suit takingly hand made by an increasingly scarce breed of extremely reign, shifting the style of male clothing from the at different stages of production, unlike the single tailor for the doublet, hose, and cloak, the fundamentals of a 5. Find the right fit for your body: skilled tailors. bespoke suit. Ermenegildo Zegna su Misura does some of the best man’s wardrobe, to coats, vests, and breeches – fittings in the made-to-measure industry. A good deal of technol- * If you’re a big guy: These tailors know how to make suits that hide physical flaws and the three predecessors of modern male attire. ogy goes into the making of these suits and their fabrics. Some highlight attributes, without sacrificing comfort. Machine use is Remember there’s more of you to love, so wear Zegna suits use fabrics like Micronsphere which has all the great Suits are the ultimate business statement making minimal, and each and every nuance of a client’s spoken and your bulk with pride. Wear lightweight, suits qualities of a worsted but is also stain-resistant, or Cashco, which an impression at interviews, in boardrooms, unspoken needs are met and often exceeded. Brioni, Attolini, built from heavier textiles will only add weight. is a blend of cashmere and cotton, making it an all-weather fabric. during cocktails and formal dinners. Why? A suit Kiton, Luigi Borelli and Caraceni are some of the best known Soft, worsted wools are your best friend. Choose names in Italian bespoke suits. Some of the world’s most expen- is still seen as a way to gain respectability and a Off-the-peg Designer Men’s Suits: darker colors which give desired slimming factor sive suits are the Kiton K50s exclusively tailored by Senor D’Orsi, man wearing a well-fitted stylish suit means plus they’re classy and classic. If you’re going to one of the finest tailors in the world. He makes not more than 50 business. Though these cost about half that of a good made-to-measure stripe it, make it a solid vertical to create a sleek, suits in a year, each costing up to 50,000 USD. The fabrics used on Italian suit, they are still worth the money. The first and foremost slender visual. The jacket: Two buttons are So how do you pick the best suit for you? advantage is speed, no agonizing fittings and long waits for the optimal – they won’t draw attention to your suit to get ready, and if chosen carefully, an off-the-peg suit from Sailing past the French Riviera in a Salvatore bulky frame and stay single on the vent, which Prada, Armani, Versace or Gucci fits quite well and is unbeatable Ferragamo suit will give you the extra room you need minus the for casual elegance and comfort. The trick is to shop around for the extra attention. right size, cut and look. What is more, off-the-peg suits are good 1. You need at least one fantastic suit in your for those who are looking for variations and for different types of wardrobe. * If you’re tall and lean fabrics and styles. The beauty of an off-the-peg designer suit lies in its ability to change from season to season, and to bring in a hint If you don’t have much money then probably the Add weight with heavier fabrics – on a tall, of casual flair to the conservative world of men’s business cloth- one item to make a large one off investment in is skinny guy, lightweight fabrics will hang and ing. your jacket. Don’t feel shy spending at least $500 make you look all the more frail. Heavier wools for a great suit – even more if you can afford it. like tweed or a heavier weight worsted wool that Ready to Wear: Then substitute it with a couple more light- hold their form is the smart decision; and give weight suits and jackets in the $200-$400 range you much-needed proportion and the appearance These suits are mass produced, least expensive and most common. to help mix things up. of additional weight. Colours – opt for the greys You’ll find them in department stores and they’re a good option and classic browns – Lighter colors, will add for the budget conscious shopper. If you’re diligent in shopping 2. Always make sure your suits and shirts fit weight to your overall look. Jacket? Three carefully and following the tips above on getting the best fit for well around the collar. buttons create height and length, tall guys, with you, these suits may allow you to look suitably elegant in business their longer torsos, can pull this look off success- attire and save your pocket at the same time. Don’t buy oversized collars, they come across as fully. Keep it classy with the single vent – slack and lazy. And too tight, well, we all need to Although taller, slimmer men tall, skinny men In all, wearing a tailored and well fit suit could do wonders for breathe now don’t we?? have two options for the vent: we advise that you your love and work life. A man in a fabulous suit is a great stick with a single-vent or ventless jacket which creature to cast your eyes on; he commands respect without even 3. Match the suit to your lifestyle is always the classier choice. uttering a word and he walks confidently, with grace and sleek power, which is why here at MenStylePower, we’re highly Some men can easily mix patterns, suits, stripes, loud pocket kerchiefs, silky shiny materials, hats, continued on page 43 motivated to encourage all dudes to suit it up. 43 25 tophats, and blinged up cufflinks. Some cannot!!
  5. 5. BB Salon
  6. 6. Fossil Fuel Energy Drink! Unleash your PrehistoricPower! Fossil Fuel started as a school project butended up being a class-wide phenomenon. Fossil Fuelis an all natural energy drink made with ingredientsfrom all over the world. With the natural energy boostyou gain from drinking this Prehistoric Power, you cantake on anything.
  7. 7. NewBaskervilleBefore Baskerville, the standard English type of the earlyeighteenth century was Caslon- a traditional font that datedback to Aldus Manutius (fifteenth century). The eighteenthcentury printer John Baskerville was known for technologicalimprovements in existing fonts, inks, and presses that pro-duced a clearer, blacker type than any of his contemporariescould manage. Unfortunately, critics maintained that his type“hurt the eye” and would be “responsible for blinding thenation.” It was a commercial failure and wasn’t revived untilthe early twentieth century.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890`~!@#$%^&*()_+-={}[]|;’:”,./<>?
  8. 8. Goodwill was my part-time employer throughoutcollege, so I found it relatively easy to makean ad campaign for them to promote donations.Goodwill- Its More than the Store is the actualslogan for Goodwill of Delaware and DelawareCounty and I decided to use the slogan as abasis for the copy in the ads. I wanted topromote donations by explaining to the publicexactly what Goodwill does and how they help theless fortunate. I believe that if these ads werein circulation, they would increase donor andcustomer flow quite effectively.
  9. 9. Instead of throwing away your gently used clothing and household items, why not donate them toGoodwill? The reward is two-fold: You get rid of the stuff you no longer need, and you help Goodwillprovide services to the less fortunate and disabled with the money earned by your donated goods.Stop by one of Goodwill of Delaware and Delaware County’s stores today to help change somepeople’s lives. Goodwill, We are More than the Store. We are More than the Store
  10. 10. Goodwill of Delaware and Delaware County ison a mission. The objective is to use charitabledonations from the community towards train-ing programs designed to help people withbarriers to employment find jobs. The missionis simple, but we need your help. Stop by anyGoodwill location and donate your gently usedhousehold items and clothes so we can giveback to the community. Goodwill, We are Morethan the Store. We are More than the Store
  11. 11. Customers are familiar with Goodwill as being a thrift store. Although that may be true, the purpose behind Goodwill of Delaware and Delaware County is much deeper. We provide people with barriers to employment educational opportunities in order for them to enter the work force more effectively. When you donate, you create jobs. Donate to Create. Goodwill, We are More than the Store.We are More than the Store
  12. 12. This library poster project was the most funI have ever had with a design. I wanted tomake a library ad containing an animal goingcrazy over books. Squirrel. Going nuts. Seemy process?
  13. 13. ublic LibraryDelaware P