We help make brands relevant every day.
Our unique business process turns real-time consumer insights into relevant brande...
Developing the R24 process
The foundation of our Relevant Content Marketing process came directly from publishing.
Publish...
REACTIVE CONTENT
6
CLIENT:
Priceline.com
NEWS EVENT:
2014 Super Bowl
EXECUTION:
Priceline.com Express
Replay.6 second Vine
videos that were...
7
CLIENT:
Doritos
NEWS EVENT:
Brad Pitts ridiculous
Channel No5
commercial
inspired us to create
a Doritos cologne
DORITOS...
8
CLIENT:
Mikes Hard
Lemonade
NEWS EVENT:
Winter Olympics.
Visual representation
of popular twitter
hash tag
#SochiProblems
9
CLIENT:
Priceline.com
NEWS EVENT:
2014 Oscars.
John Travolta’s horrible
pronunciation of
Idina Menzel’s name
COPY:
You t...
10
CLIENT:
Priceline.com
NEWS EVENT:
Justin Bieber
throws eggs at his
neighbors house
COPY:
Deep savings mean
you can fly ...
COPY: Are we doing this right? #CurlingFries
CLIENT:
Arby’s
NEWS EVENT:
Nations trending
interest in Olympic
curling
12
CLIENT:
Mikes Hard
Lemonade
NEWS EVENT:
Winter Olympics.
Ashley Wagner
angry face
13
CLIENT:
Arby’s
NEWS EVENT:
Winter Olympics.
Bob Costas Pink Eye
14
CLIENT:
FOX television
NEWS EVENT:
Shark chases kayaker on
Cape Cod.
SHOW EVENT:
Master Chef contestant gets
eliminated...
COPY: If you aint cheddarin you aint tryin
CLIENT:
Arby’s
NEWS EVENT:
Major League
Baseball is again
wrapped up in
another...
Our Reactive content development process turns traditional display advertising into a dynamic relevant content platform
CLIENT: Dunkin Donuts
NEWS EVENT: Disney buys Lucas films
Watch video:
http://youtu.be/HUpZSGnoQN0
18
CLIENT:
Priceline.com
TREND:
Bad Tattoo Art
PROACTIVE CONTENT
.
CLIENT: Priceline.com
NEWS EVENT: 2014 Oscars
IDEA: Express Movies / Best Picture Vine videos.
Produced 4 videos. Gravity,...
21
CLIENT:
Mikes Hard
Lemonade
NEWS EVENT:
2014 Super Bowl
22
CLIENT:
Mikes Hard
Lemonade
NEWS EVENT:
2014 Super Bowl
Posted immediately
after Seahawks win
23
CLIENT: Doritos CULTURAL EVENT: Shark Week COPY: “ This week the snacker becomes the snack”
24CLIENT: Fox Sports CULTURAL EVENT: Day after 2014 Super Bowl: The entire NFL season in one visual
25
CLIENT:
Mikes Hard
Lemonade
NEWS EVENT:
Red Sox win the
World Series
26
CLIENT: Priceline.com EVENT: NFL Playoffs / Immediately following the AFC championship game.
COPY: Hey Broncos fans, th...
27
CLIENT: Doritos CULTURAL EVENT: Labor Day Weekend Instagram Video http://instagram.com/p/dw3apSPPrH/#
CLIENT
Tostitos
CULTURAL
EVENT:
4TH OF JULY
COPY:
What will you
bring to the party
this weekend?
CLIENT: Heineken USA / Newcastle Brown Ale
NEWS EVENT: March Madness
Watch video: http://on.fb.me/HIR11H
Stop motion Lego ...
CLIENT
Mike’s Hard
Lemonade
CULTURAL
EVENT:
Thanksgiving
COPY:
Thanksgiving:
A special time to
spend with your
lovable and...
CLIENT
Enterprise
CULTURAL
EVENT:
Breast Cancer
Awareness
CLIENT:
FOX Sports
CULTURAL EVENT:
Black History Month:
IDEA
Spoken word poem.
Long form kinetic type
motion animation
htt...
EVERGREEN CONTENT
.
CLIENT: National Geographic Channel / Life Below Zero: Animation using live audio from show
https://www.youtube.com/watch?...
CLIENT: FOX Television / Master Chef Junior: Short form video animation series using live audio from show
https://www.yout...
CLIENT:
National Geographic Channel
Brain Games
Video of M.C. Escher’s famous drawing
hands Illusion image brought to
life...
CLIENT: FOX Television Instagram “photos” from different animated characters
CLIENT: National Car Rental:
Go Like a Pro Gadgets: A series of gadgets designed to improve the life of a National Pro.
41
CLIENT: FOX Television
Master Chef / Walmart Infotainment video
based on episode. http://www.youtube.com/watch?v=F8wuPZ...
Thank you
Relevant24 Company Overview
Relevant24 Company Overview
Relevant24 Company Overview
Relevant24 Company Overview
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Relevant24 Company Overview

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Relevant24 Company Overview

  1. 1. We help make brands relevant every day. Our unique business process turns real-time consumer insights into relevant branded content and distributes it through paid and social channels. We call our discipline “relevant content marketing,” and we have been practicing it for Fortune 500 companies for over three years. Process video: http://youtu.be/kBfmHcaw0BI
  2. 2. Developing the R24 process The foundation of our Relevant Content Marketing process came directly from publishing. Publishing industry: 1)Must create relevant content daily in order to maintain and build it’s audience 2)Iteration is the key to understanding how to deepen engagement September 2009 we launched Tauntr.com: A sports and pop culture website with a comedic edge. In 18 months we built an audience from zero to four million monthly unique visitors Developed a content syndication network (50 partners) with an anchor relationship in FOX Sports Created four to five pieces of multi-media content each day based on real-time insights from cultural events and conversations that are relevant to passionate audience. Our specially trained staff of digital strategists, pulse editors, writers, designers, illustrators, photographers, film makers, editors, motion-graphics designers and audio engineers made this new process possible.
  3. 3. REACTIVE CONTENT
  4. 4. 6 CLIENT: Priceline.com NEWS EVENT: 2014 Super Bowl EXECUTION: Priceline.com Express Replay.6 second Vine videos that were created The moment after big plays happened during the game. Commercials and the half-time show we created in advance. Entire re-cap of all 10 Vines featured in link http://www.youtube.com/w atch?v=SP7pxou1O_s
  5. 5. 7 CLIENT: Doritos NEWS EVENT: Brad Pitts ridiculous Channel No5 commercial inspired us to create a Doritos cologne DORITOS CASE STUDY: Watch video http://on.fb.me/108caI0
  6. 6. 8 CLIENT: Mikes Hard Lemonade NEWS EVENT: Winter Olympics. Visual representation of popular twitter hash tag #SochiProblems
  7. 7. 9 CLIENT: Priceline.com NEWS EVENT: 2014 Oscars. John Travolta’s horrible pronunciation of Idina Menzel’s name COPY: You thought Idina was hard, John? Good news: saving on these trips is easier than saying them. bit.ly/1hGW53I
  8. 8. 10 CLIENT: Priceline.com NEWS EVENT: Justin Bieber throws eggs at his neighbors house COPY: Deep savings mean you can fly to LA just for commemorative souvenirs. Hope the neighbors like it! #7YearsOfKidrauhl
  9. 9. COPY: Are we doing this right? #CurlingFries CLIENT: Arby’s NEWS EVENT: Nations trending interest in Olympic curling
  10. 10. 12 CLIENT: Mikes Hard Lemonade NEWS EVENT: Winter Olympics. Ashley Wagner angry face
  11. 11. 13 CLIENT: Arby’s NEWS EVENT: Winter Olympics. Bob Costas Pink Eye
  12. 12. 14 CLIENT: FOX television NEWS EVENT: Shark chases kayaker on Cape Cod. SHOW EVENT: Master Chef contestant gets eliminated from show because he overcooks an Artic Char
  13. 13. COPY: If you aint cheddarin you aint tryin CLIENT: Arby’s NEWS EVENT: Major League Baseball is again wrapped up in another PED scandal with Biogenesis, A-rod and other high profile players.
  14. 14. Our Reactive content development process turns traditional display advertising into a dynamic relevant content platform
  15. 15. CLIENT: Dunkin Donuts NEWS EVENT: Disney buys Lucas films Watch video: http://youtu.be/HUpZSGnoQN0
  16. 16. 18 CLIENT: Priceline.com TREND: Bad Tattoo Art
  17. 17. PROACTIVE CONTENT .
  18. 18. CLIENT: Priceline.com NEWS EVENT: 2014 Oscars IDEA: Express Movies / Best Picture Vine videos. Produced 4 videos. Gravity, Nebraska, Wolf of Wall Street, American Hustle. Wolf of Wall Street / Watch video: https://www.facebook.com/photo.php?v=1015266842 8030031&set=vb.188195410030&type=2&theater
  19. 19. 21 CLIENT: Mikes Hard Lemonade NEWS EVENT: 2014 Super Bowl
  20. 20. 22 CLIENT: Mikes Hard Lemonade NEWS EVENT: 2014 Super Bowl Posted immediately after Seahawks win
  21. 21. 23 CLIENT: Doritos CULTURAL EVENT: Shark Week COPY: “ This week the snacker becomes the snack”
  22. 22. 24CLIENT: Fox Sports CULTURAL EVENT: Day after 2014 Super Bowl: The entire NFL season in one visual
  23. 23. 25 CLIENT: Mikes Hard Lemonade NEWS EVENT: Red Sox win the World Series
  24. 24. 26 CLIENT: Priceline.com EVENT: NFL Playoffs / Immediately following the AFC championship game. COPY: Hey Broncos fans, this #SuperBowl wear your heart on your sleeve and your deal on your back.
  25. 25. 27 CLIENT: Doritos CULTURAL EVENT: Labor Day Weekend Instagram Video http://instagram.com/p/dw3apSPPrH/#
  26. 26. CLIENT Tostitos CULTURAL EVENT: 4TH OF JULY COPY: What will you bring to the party this weekend?
  27. 27. CLIENT: Heineken USA / Newcastle Brown Ale NEWS EVENT: March Madness Watch video: http://on.fb.me/HIR11H Stop motion Lego animation of the 5 greatest moments in March Madness history as told through an Englishman.
  28. 28. CLIENT Mike’s Hard Lemonade CULTURAL EVENT: Thanksgiving COPY: Thanksgiving: A special time to spend with your lovable and slightly dysfunctional family.
  29. 29. CLIENT Enterprise CULTURAL EVENT: Breast Cancer Awareness
  30. 30. CLIENT: FOX Sports CULTURAL EVENT: Black History Month: IDEA Spoken word poem. Long form kinetic type motion animation http://msn.foxsports.com/oth er/story/check-out-this- spoken-word-sports-tribute- to-black-history-month- 022714 Watch video here:
  31. 31. EVERGREEN CONTENT .
  32. 32. CLIENT: National Geographic Channel / Life Below Zero: Animation using live audio from show https://www.youtube.com/watch?v=pVJ97aAe_3g Watch video here:
  33. 33. CLIENT: FOX Television / Master Chef Junior: Short form video animation series using live audio from show https://www.youtube.com/watch?v=UEq6DFBHL34 Watch video here:
  34. 34. CLIENT: National Geographic Channel Brain Games Video of M.C. Escher’s famous drawing hands Illusion image brought to life through animation Watch video here: https://www.facebook.com/photo.php?v=1015221221 5991005&set=vb.29194481004&type=2&theater
  35. 35. CLIENT: FOX Television Instagram “photos” from different animated characters
  36. 36. CLIENT: National Car Rental: Go Like a Pro Gadgets: A series of gadgets designed to improve the life of a National Pro.
  37. 37. 41 CLIENT: FOX Television Master Chef / Walmart Infotainment video based on episode. http://www.youtube.com/watch?v=F8wuPZe_Ybs
  38. 38. Thank you

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