Digital Communication Awards CSR Comms Banca Para todos Berlin,  30 Sept  2011
Expect the  Unexpected
The usual suspects…
49.2  million customers 109,000  staff BBVA Group  Key data (june 2011) 32  countries
Leading European Bank (or big enough to be considered  Systemic Risk ) Market Cap
It is  not  what you say… ……… it  is what you  do
Conventional CSR Coms. You have seen this before, haven´t you?
Conventional CSR Coms.
Conventional CSR Coms.
A quantum leap
…… To conversation
NO MORE   CSR REPORT !
 
http:// www.youtube.com / watch?v = srpg9kCiqiE & feature = player_embedded
FOCUSSED CONTENT
 
DIRECT TRANSPARENT CONVERSATION
COMMUNIC- ACTION
<ul><li>From paper to digital ….  From speech to convesation </li></ul><ul><li>WSYIWYG . SIMPLE. TRANSPARENT. LIVE. OPEN. ...
 
<ul><li>SUMMARY </li></ul><ul><li>DIGITAL INTEGRATED SOCIAL REPORTING </li></ul><ul><li>The key to a  NEW AGE  of  CSR  Co...
 
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Berlin banca para todos

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As presented to the jury of the Digital Communication Awards (Berlin 2011). Bancaparatodos won the award in the Digital CSR coms. cathegory.
A clear, simple, lean presentation to tell a powerful convincing story , and explain a project that is setting the trend.

Published in: Business, Economy & Finance
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  • Today a global brand with almost 50 million (HAPPY) customers in over 30 countries , And a staff of 100.000 employees,
  • As of December 2009, BBVA had a market capitalization of 48 billion €, which means that we are the third biggest bank in Europe.
  • No somos los unicos….
  • Berlin banca para todos

    1. 1. Digital Communication Awards CSR Comms Banca Para todos Berlin, 30 Sept 2011
    2. 2. Expect the Unexpected
    3. 3. The usual suspects…
    4. 4. 49.2 million customers 109,000 staff BBVA Group Key data (june 2011) 32 countries
    5. 5. Leading European Bank (or big enough to be considered Systemic Risk ) Market Cap
    6. 6. It is not what you say… ……… it is what you do
    7. 7. Conventional CSR Coms. You have seen this before, haven´t you?
    8. 8. Conventional CSR Coms.
    9. 9. Conventional CSR Coms.
    10. 10. A quantum leap
    11. 11. …… To conversation
    12. 12. NO MORE CSR REPORT !
    13. 14. http:// www.youtube.com / watch?v = srpg9kCiqiE & feature = player_embedded
    14. 15. FOCUSSED CONTENT
    15. 17. DIRECT TRANSPARENT CONVERSATION
    16. 18. COMMUNIC- ACTION
    17. 19. <ul><li>From paper to digital …. From speech to convesation </li></ul><ul><li>WSYIWYG . SIMPLE. TRANSPARENT. LIVE. OPEN. 7x24 </li></ul><ul><li>Foccused. Quality Content. </li></ul><ul><li>Interacction > Communic-action </li></ul><ul><li>Credible. Trust-worthy </li></ul>
    18. 21. <ul><li>SUMMARY </li></ul><ul><li>DIGITAL INTEGRATED SOCIAL REPORTING </li></ul><ul><li>The key to a NEW AGE of CSR Communication </li></ul><ul><li>Of actual, interactive 2 way communication, 100% transparent, honest, 7X24, direct and simple. </li></ul><ul><li>The only way to Restore the TRUST . </li></ul>

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