Connecting North America
August 2010
“Do Not Disturb” feature | SYNC TDI | Vehicle customization
The Ford Focus, Ford Mustang and Ford Taurus each received the lowest number of problems per 100 vehicles among
compact, m...
August 2010 | 1
Connecting North America
Publisher: Sara Tatchio | Associate publisher: Jenn Corney | Managin...
2 | August 2010
2 | August 20102 | August 2010
Ford Racing, Team
O’Neil create Fiesta
Rally Experience
Last year, 10...
August 2010 | 3
U.S. Market Share – 2010 Year-to-Date vs. 2009
4 | August 2010
Ford President and CEO
Alan Mulally said he was so
excited about the company’s
2010 second quarter net income
of U.S. $2.6...
Texting while driving continues
to be a hot topic nationally; Ford
is responding to the issue by
expanding its SYNC® techn...
August 2010 | 7
While we may not be aboard the
USS Enterprise navigating our
way back home though the galaxy,
Ford S...
8 | August 2010
Ford Motor Company
Call 1-866-464-8662 Use Promotional Code:
Offer expires 9/7/2010
August 2010 | 9
A vehicle can mean more to
people than being a way to get
from point A to point B. There’s
the guy...
10 | August 2010
Arizona – One Reverse Mortgage, LLC, 16425 North Pima, Suite 200, Scottsdale,AZ, Mortgage Banker License ...
A new era for the Ford Explorer
began July 26 with an ambitious,
nine-city launch across North
America as well as an innov...
mileage mean compromises?
What will customers have to
Absolutely nothing.
In fact, Explorer makes huge
strides ...
Explorer,” says
Jim Holland,
chief engineer,
“It’s the SUV
reinvented. We
but we
refused to c...
August 2010 | 15
Introduced on March 15, 1990,
the Explorer was a different breed
than the Bronco II it replaced. ...
Ford of Canada is expanding its
Millennium Facility Program
(facility design program) to
include more “green” choices for
August 2010 | 17
Prototypes of the next-
generation Ford Focus are making
their way through the renovated
Customer demand for the new
2011 Shelby GT500® is growing
nearly as fast as the world’s fastest
production pony car. More ...
August 2010 | 19
Many prospective car buyers
use the government’s crash
test rating system as they are
20 | August 2010
At $99, every pocket can have one.
*$36 per line Enrollment Fee may apply when enrolling your account to ...
August 2010 | 21
Health care continues to
be a rising concern for many
Americans. More than 46 million
Americans ...
22 | August 2010
The Future of Safety tour visited
Ford’s latest safety advances.
August 2010 | 23
Ford Brazil celebrates
millionth Fiesta
Ford Brazil reached its one
millionth production milestone...
24 | August 201024 | August 201024 | August 2010
Back page
marks anniversary
Known for its classic design
To learn more about HAP’s plans, call a HAP representative toll-free at
(800) 651-3525 or TDD (800) 956-4325
Monday throug...
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Capital Ford Lincoln New


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Capital Ford Lincoln New

  1. 1. Connecting North America August 2010 “Do Not Disturb” feature | SYNC TDI | Vehicle customization reinvented Explorer reinvented
  2. 2. The Ford Focus, Ford Mustang and Ford Taurus each received the lowest number of problems per 100 vehicles among compact, midsize sporty and large cars, respectively, in the proprietary J.D. Power and Associates 2010 Initial Quality Study.SM Study based on responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit *Not all buyers will qualify for Ford Credit limited-term financing. Offer available on 2010 model year Ford vehicles excluding hybrids, Taurus SE, Edge SE AWD, F-150 Raptor, Shelby GT500™ and TransitConnect.Takenewretaildeliveryfromdealerstockby9/7/10.Seedealerforqualificationsandcompletedetails. Ford Taurus “Highest Ranked Large Car in Initial Quality” by J.D. Power and Associates. Ford Mustang “Highest Ranked Midsize Sporty Car in Initial Quality” by J.D. Power and Associates. Ford Focus “Highest Ranked Compact Car in Initial Quality” by J.D. Power and Associates. Three Shining Examples of Ford Quality. Right now, during the Ford Model-Year-End Sales Event, get a greatofferonanyofour2010Fordvehicles. Allwithimpressive fuel efficiency, safety, innovation and value. See for yourself at your Ford Dealer today. APR Financing* Cash Back 0% +$ 1,000 Get a great offer today. Taurus Mustang Focus
  3. 3. August 2010 | 1 Connecting North America 6 9 17 22 11 Publisher: Sara Tatchio | Associate publisher: Jenn Corney | Managing editor: Alice Arutoff Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman Graphic designer: Julie Yeiter | Image coordinator: Brian Wybenga Copy editor: Floyd Opperman | Photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski Editorial: (313) 392-1251 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only) No portion of this magazine may be reproduced without prior written consent of @Ford. Items advertised in @Ford are not connected with Ford Motor Company. Availability, price, safety, quality and durability of these items rest solely with the respective manufacturers. Ford assumes no liability for their use. @Ford is available online at The magazine is available six times a year in racks at all Ford facilities in the U.S. and Canada, and mailed to retirees. Retirees may opt out of mail delivery, opt in for an e-mail copy or make @Ford address changes at: A more interactive @Ford Throughout the magazine, we’ve highlighted stories that offer much more information at @Ford Online ( Just look for the highlights box like the one pictured here. A similar logo is in the upper left corner of @Ford Online in the rotating promo box section. Click to @Ford Online for more information Delivering exciting products, strong results Our positive momentum continues as we enter the second half of 2010. On the sales front, we delivered strong growth in the month of July, marking the 21st month in the past 22 that we’ve increased retail market share. Exciting products such as the all-new Ford Fiesta are now in dealerships and being delivered to a new generation of Ford customers. In July, we unveiled the all-new, Ford Explorer in nine cities in the United States and Canada to rave reviews from media, employees, local leaders and dealers. The all-new Explorer is 30 percent more fuel-efficient than the outgoing Explorer – and will offer best-in-class fuel economy for both the V6 and I-4 engines, when it arrives in dealer showrooms this winter. Explorer will also be the first vehicle in the world to offer Rear Inflatable Seat Belts and Curve Control technology. Inthesecondhalfoftheyear,wewillalsowelcome significantlyrefreshedproductofferingsofthenewFordEdge, LincolnMKXandLincolnMKZHybrid–inadditiontomorenew powertrainsthatwilldelivergreatfueleconomyand performance. Our product-led transformation is working. Let’s continue making strong progress by executing all aspects of our plan with quality and focus. Thank you and keep up the great work! Mark Fields President, The Americas 3 Monthly sales July U.S. sales rise as demand drives growth. 5 Second-quarter financials Ford posts second quarter net income of U.S. $2.6 billion. 6 Do not disturb As texting continues to be a concern, Ford offers a solution. 7 SYNC advancements SYNC adds ‘apps’ to expand its offerings. 9 Custom-fit Custom design options will be available on all products. 11 Explorer reinvented The 2011 Explorer reinvents the SUV for the 21st century. 15 Ford history Explorer continues its historic legacy. 16 Green dealers Ford of Canada offers green options to dealers. 17 Focus launch Michigan Assembly is on schedule for production of the next-generation Focus. 19 Safety ratings Sue Cischke shares insight into the new NHTSA ratings. 22 Safety strides A look at the Future of Safety tour across America.
  4. 4. 2 | August 2010 Local 2 | August 20102 | August 2010 Ford Racing, Team O’Neil create Fiesta Rally Experience Last year, 100 European- spec Ford Fiestas arrived in North America for the Fiesta Movement. This summer, 43 of the Fiestas will receive a second life as Ford Racing teams up with Team O’Neil Rally School to create the Ford Racing Fiesta Rally Experience, the only rally experience offered by a manufacturer in North America. For more information on the Ford Racing Fiesta Rally Experience and to register, visit; or call the school at (603) 444-4488; or e-mail Ford comes up big in APEAL study Ford received five segment awards, more than any other brand, in J.D. Power and Associates 2010 Automotive Performance, Execution and Layout (APEAL) study. The survey measures customer satis- faction in design, content and vehicle performance. In June, the Ford brand achieved the highest initial quality among all non-luxury brands in J.D. Power and Associates 2010 Initial Quality Study SM (IQS). For the second-consecutive year. Ford was the only non- premium brand to achieve above industry average scores in both J.D. Power IQS and APEAL studies. In this APEAL survey, owners of the 2010 Ford Fusion, Taurus, Flex, Expedition and Explorer Sport Trac rated these vehicles highest in their respective segments for vehicle appeal, which is comprised of style, comfort, performance and other attributes. Ford Global Week of Caring approaching Started five years ago, Ford Global Week of Caring has brought together thousands of Ford employee and retiree volunteers on six continents to create projects that meet the needs of people in their communities. This year Global Week runs Sept. 4 -11. The theme is to create projects linked to conserving and protecting water resources. Across the globe Ford volunteers will help develop new fresh water drinking supplies, clean up water- ways and restore vital wetlands. Please visit the Ford Volunteer Corps website at and register for a MODEL Teams project for our company and our world. 313-255-3100 • 9600 Telegraph Road, Redford (10 minutes from Dearborn) The only dealership in Michigan to win the President’s Award 12-years running Huge inventory – top dollar for your trade-in Discounts for Ford employees and retirees Shuttle available to local Ford offices and plants
  5. 5. August 2010 | 3 U.S. Market Share – 2010 Year-to-Date vs. 2009 25% MARKETSHAREPERCENTAGE 20 15 5 10 0 16.6%* 1.3 18.9% 0.4 9.2% 0.3 15.0% 1.0 10.4% 0.5 7.7% 0.6 7.7% 0.5 14.5% 0.2 OTHER Sales Ford’s newest vehicles helped the company continue to grow in the U.S. as Ford, Lincoln and Mercury dealers delivered 166,092 new vehicles in July – a 5 percent increase versus a year ago, when “Cash for Clunker” sales started to surge. Year-to-date sales totaled 1.12 million, up 24 percent, with growth across Ford’s full family of cars (up 21 percent), utilities (up 19 percent) and trucks (up 32 percent). “Customers are rewarding Ford for providing the performance they want and the fuel economy they need,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “New class-leading powertrains are the ‘secret weapon’ in every new product we are bringing to market. The Ford Fiesta, which offers 40 miles per gallon EPA highway fuel economy, eclipsed 3,000 sales in its second month in America. Highly acclaimed in Europe, Asia, and North America, the Fiesta is the first car developed under the ONE Ford global product development system. Additionally, sales for the 2011 F-Series Super Duty were 63 percent higher than a year ago, capturing morethan50percentoftheheavy- dutypickupsegment.Fordannounced it will begin production of the most powerful diesel engine ever installed inaheavy-dutypickup (best-in-class 800 lb.-ft. of torque and 400 horsepower). In addition, the Super Duty’s 6.7-liter Power Stroke™ diesel will provide improved fuel economy – a full 20 percent better fuel efficiency than the 2010 model. “In an industry-first customer loyalty program, Ford will provide the power upgrades free of charge to all current owners of a 2011 Super Duty diesel pickup,” said Czubay. Retail sales for the Mustang were 43 percent higher than a year ago. “With our broad range of products – from Fiesta to Super Duty – Ford is connecting with consumers,” said Czubay. Source: Manufacturers’ Reports sales TO COME Ford tops in Canada, best July in 31 years Ford of Canada sees the best July since 1979 and is the best-selling automaker this month. Overall car sales increased 46 percent compared to last July with overall sales up 2 percent versus strong results last year. The increase in car sales was driven by strong products like the Ford Fusion, Focus and Taurus, resulting in almost half of all vehicle sales in Canada. U.S. Vehicle Sales 2010 Year-to-Date Top-Selling Cars and Trucks Rank Nameplate Units Sold 1 Ford F-Series 290,794 2 Chevrolet Silverado 201,446 3 Toyota Camry 189,297 4 Honda Accord 170,701 5 Toyota Corolla/Matrix 167,846 6 Honda Civic 156,832 7 Nissan Altima 130,390 8 Chevrolet Malibu 128,775 9 Ford Fusion 128,581 10 Ford Escape 113,669 11 Hyundai Sonata 107,085 12 Honda CR-V 106,928 13 Ford Focus 105,200 14 Dodge RAM 105,007 15 Chevrolet Impala 104,056 16 Toyota RAV4 96,979 17 Chevrolet Cobalt 84,733 18 Toyota Prius 80,141 19 Chevrolet Equinox 76,859 20 Hyundai Elantra 75,779 21 Chrysler Town & Country 69,020 22 GMC Sierra 67,518 23 Mazda3 66,053 24 VW Jetta 65,671 25 Ford Edge 65,369 26 Ford Econoline 64,357 Source: Manufacturers’ Reports 2011 Ford Fiesta July sales up as demand for products drives growth
  6. 6. 4 | August 2010 CALL OR VISIT US ONLINE TO MAKE SURE YOU GET THE RIGHT COMPUTER FOR YOUR MAJOR CHECK OUT HP’S BACK TO SCHOOL SPECIALS FOR THE FALL CALL 1-866-433-2018 AND OUR ADVISORS WILL HELP YOU CUSTOMIZE THE RIGHT PCREGISTER FOR EXCLUSIVE HP SAVINGS AND MUCH MORE ONLY AT: FIND THE PERFECT PC FOR COLLEGE CHOOSE THE RIGHT SCHOOLX X BACK TO SCHOOL CHECKLIST *Offer ends 10/29/2010. Subject to approved credit on John Deere Credit Revolving Plan, a service of FPC Financial, f.s.b. For consumer use only. No down payment required. No interest is for 12 months only. Payments of 2.5% of amount nanced are required during and after the promotional period. After promotional period, interest charge will begin to accrue at 9.9% APR. Other special rates and terms may be available, including installment nancing and nancing for commercial use. Available at participating dealers. John Deere’s green and yellow color scheme, the leaping deer symbol and JOHN DEERE are trademarks of Deere & Company. 10-45877 0% APR for 12 Months followed by 9.9%* Bagging. Mulching. Aerating. It all starts with visiting your local John Deere dealer. There you’ll find dozens of attachments that will help you get your fall “to-do” list done. So whether it’s fertilizing or hauling, tilling or sweeping, you can get your yard ready for next season quicker than you can say, “Is the game on yet?” So put visiting your John Deere dealer at the top of your list and let them help you find the right attachments for your John Deere. Visit your local dealer today. It may be fall but the attachments are still green. Vertis QCA 1300 19th Street, Suite 200 East Moline, IL 61244 Cyan Magenta Yellow Black 45877 Ford World
  7. 7. Ford President and CEO Alan Mulally said he was so excited about the company’s 2010 second quarter net income of U.S. $2.6 billion that he woke up at 3:45 a.m. Friday morning (July 23), hours beforetheresults weremadepublic. Mulally, addressing employees gathered at Ford World Headquarters and others tuning in to his quarterly Town Hall meeting, shared how others were responding to the results. Mulally recalled how he phoned U.S. Federal Reserve Chairman Ben Bernanke in the morning to personally inform him of Ford’s financial results. “(Bernanke) said this is great news. He made the comment that Ford is the example of (a profitably growing) American business,” beamed Mulally, drawing enthusiastic applause from employees in the auditorium. Ford was profitable in every region in the second quarter, led by a nearly $1.9 billion pretax profit in North America. Highlights include: •Reportinga21percentsales increaseandgainingahalf-pointof marketshareintheU.S.onstrong retailmarketperformanceofFord products,includingtheF-Series, TaurusandTransitConnect. • Posting a 27 percent sales increase in Asia Pacific Africa, including a 20 percent increase in China. • Tripling quarterly sales in India, setting a new record, as the new Ford Figo received 25,000 orders in its first 100 days on the market. •SolidifyingFordasCanada’s top-sellingbrandbyexpanding marketshareto17.5percent,up2.1 percentagepointsfromayearago. Ford’s 2010 second quarter financial results represent the company’s best quarterly performance since 2004 and marks Ford’s fifth consecutive quarter of positive net income. Mulally said that Ford was on track to be solidly profitable this year and expects the company to have more cash than debt by the end of 2011. “Wehaveturnedthecornerand weareprofitablygrowingthe corporationforthefirsttimein quiteanumberofyears,”Mulally said.“Tobeabletorepresentyou (inconversationswithgovernment officials,analystsandmedia members)andwhatwearedoing together–creatinganexciting, viableFordMotorCompany– wastheabsolutehighlight formetoday.Thankyou.” Later in the day, an equally excited Mark Fields, president, The Americas, led the organization’s Quarterly Business Review. “These are stunning numbers,” said Fields, referring to impressive second-quarter financial data recorded by the U.S., Canada and Mexico. “This is based on pure performance.” DerrickKuzak,groupvice president,GlobalProduct Development,notedFord’smany productsuccessesandvowedthat thecompanywillcontinueto providecustomerswithevenbetter world-classvehiclesbyfocusingon abalancedportfolioofproducts, best-in-segmentfueleconomyand arelentlessattentiontodetail. To provide a glimpse of the challenges ahead, Matt O’Leary, director, Corporate Strategy, laid out the strengths of key competitors, including Volkswagen. “VW is on a really good trend. They made money throughout the global recession, and they want to quadruple U.S. sales by 2018,” O’Leary said. In closing, Fields shared a quote about Ford from Steve Forbes, editor-in-chief of Forbes magazine, who called Ford “one of the most remarkable corporate comebacks in U.S. history.” “We are part of something special, and I want to thank you for your efforts,” Fields said. August 2010 | 5 Financials Ford posts second quarter net income of $2.6 billion By John Fossen Alan Mulally shares with Ford employees his conversation with Ben Bernanke. “We have turned the corner and we are profitably growing the corporation for the first time in quite a number of years.To be able to represent you and what we are doing together – creating an exciting, viable Ford Motor Company – was the absolute highlight for me today. Thank you.” – Alan Mulally, president and CEO
  8. 8. Texting while driving continues to be a hot topic nationally; Ford is responding to the issue by expanding its SYNC® technology to offer safer alternatives to hand-held texting. Ford is improving the SYNC text message readback feature and empowering drivers with a “Do Not Disturb” button so they can choose their level of connectivity while in the car. “Text messaging has become the default communications method for consumers of all ages,” said John Schneider, chief engineer, Ford Multimedia and Infotainment Engineering. According to a poll from the Pew Internet and American Life Project, approximately one in four (27 percent) American adults and driving age teens (26 percent) admit to texting while driving. Ford believes drivers should keep their eyes on the road and hands on the wheel and was the first automaker to support a proposed federal ban and state-level legislation banning hand-held texting while driving. In turn, Ford also understands that drivers want to be connected to their mobile worlds while on the road. The standard technology Bluetooth® allows electronic devices – like a mobile phone and SYNC – to communicate wirelessly. To improve the number of phones that can “communicate” with SYNC, Ford has adopted the latest Bluetooth standard – Message Access Profile (MAP). “Today, only a small population of phones have the capability to work with the text message readback feature of SYNC,” added Schneider. “With MAP technology, even more drivers will be able to use SYNC to listen to text messages.” Ford proactively designed the MyFord and MyLincoln Touch™ driver connect system to give drivers more control of how they manage communications while in the car. The new 2011 Ford Edge and Lincoln MKX will be first to offer the “Do Not Disturb” button. This handy feature blocks incoming phone calls or text messages from a Bluetooth-enabled mobile phone paired with SYNC; diverting calls into voicemail and saving text messages on the device for viewing later. But unlike turning the phone off, drivers can still make voice- activated outgoing phone calls, if they so decide, and the SYNC 911 Assist feature can make a call to 911 in case of emergency. 6 | August 2010 Smart Do not disturb – Ford SYNC offers safer alternative to texting By Jennifer LaForce and Andrew Stoy The new 2011 Ford Edge and Lincoln MKX will debut the new SYNC “Do Not Disturb” feature. Bans by state Listed here are the states and territories that have created bans on hand-held devices and/or texting in order to decrease the risk of distracted driving. Ban on hand-held devices: Ban on texting: For more information on bans affecting your area, visit laws/cellphone_laws.html. • California • Connecticut • Delaware • District of Columbia • New Jersey • New York • Oregon • Washington • Virgin Islands • Alaska • Arkansas • California • Colorado • Connecticut • Delaware • District of Columbia • Georgia • Guam • Illinois • Iowa • Kansas • Kentucky • Louisiana • Maryland • Mass- achusetts • Michigan • Minnesota • Nebraska • New Hampshire • New Jersey • New York • North Carolina • Oregon • Rhode Island • Tennessee • Utah • Virginia • Vermont • Washington • Wisconsin • Wyoming
  9. 9. August 2010 | 7 Smart While we may not be aboard the USS Enterprise navigating our way back home though the galaxy, Ford SYNC® allows users to access more information than ever before and have it beamed directly into their vehicle through simple voice commands. As SYNC continues to expand, here are just a few of the latest features. TDI Expands ˙The next time you call “services” on a Ford, Lincoln or Mercury vehicle equipped with the SYNC app Traffic, Directions Informa- tion (TDI) you will hear a prompt alerting you to new features. “SYNC is helping us move at a faster pace and deliver the level of connectivity and access that consumers want,” said Doug VanDagens, director, Ford Connected Services Organization. “Wecontinuetogiveourcustomers access to more and more services without having to touch the vehicle or inconvenience the owner with more subscription fees.” Through simple voice commands you can access the latest “stocks” information, hear “horoscopes,” find out which “movies” are playing in your area and even make “travel” accommodations on the go. 911 Assist enhances GPS “SYNC 911 Assist is free for the life of the vehicle, and now we’re making it perform even better,” said VanDagens. “That adds unexpected value and peace of mind for the customer.” AvailableintheU.S.andCanada, SYNC911Assistoncertain2011 modelyearvehicleswillsendGPS coordinatesgeneratedbythe vehicle’sonboardGPSreceiverto emergencyresponders. “SYNC 911 Assist calls already come in on priority emergency lines due to the call being placed from the customer’s personal cell phone versus an intermediary call center,” said Dave Hatton, global product leader/electrical engineer, Ford Connected Services. “The new system is designed to provide coordinates through the onboard GPS receiver in addition to assisted GPS, which adds an even greater level of location accuracy.” Send to SYNC Receiving directions in your vehicle is getting increasingly easier with the latest Send to SYNC functionality, allowing users to select a destination on Google Maps and send it to their vehicle. “Printing paper directions from a website is a relic in our digital age,” said VanDagens. “With Send to SYNC, you can map a destination at home, at work – wherever you have connectivity – and when you get to your car, it already knows where you want to go. It’s convenient and it eliminates the waste and distraction of paper maps, conserving resources while helping drivers keep their eyes on the road.” After selecting a destination on Google Maps, users can send the location to their vehicle through a “send” menu on the site. A quick call to SYNC “Services” will prompt the driver to download the directions, which are calculated using the latest traffic information providing an optimal route. The new Send to SYNC functionality does not require vehicle updates, and is available to all owners who have registered for TDI services through SYNC me up, Scotty with the latest SYNC technologies By Alice Arutoff Traffic, Directions Information “SERVICES” NEW NEW NEW NEW Traffic Directions News Weather Sports Horoscopes Movies Travel Stock QuotesBusiness Search Traffic, Direction NEW St QuBusiness Search 06/2010 SY SYN and New Trav Available on 2010-2011 Ford Fiesta, Focus, Fusi Sport Trac, Expedition and F-Series. 2010-2011 2010-2011 Lincoln MKZ, MKS, MKX and Naviga SYNC now allows users to receive stock quotes, travel, movies and horoscope information with simple voice commands. Click to @Ford Online for more information
  10. 10. 8 | August 2010 Ford Motor Company Call 1-866-464-8662 Use Promotional Code: 490 TMOFAV Offer expires 9/7/2010 START SAVING FREE Get a Nokia 5230 Nuron™ for after $50 mail-in-rebate with new activation of a qualifying family plan on 2-year contract (plus taxes and fees)* Includes a FREE Bluetooth headset or car charger. option 3 to activate with T-Mobile; Free Bluetooth or car charger not available on extranet. Limited time offer; subject to change. While supplies last. Taxes and fees additional. Must call number listed above and use promotional code. Postpaid only; one device per newly activated line on qualifying family plan. ‘Monthly Discount: Qualifying postpaid individual liable plan on new 2-year contract required; FlexPay, Even More Plus and certain other plans excluded. Discount applied to recurring charges and does not apply to overage, long distance, roaming, taxes and fees, or other charges. May not be combined with other discounts. Credit approval and $35 per line activation fee required; up to $200/line early cancellation fee applies to two-year at for additional information. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG. stick together is a registered trademark of T-Mobile USA, Inc. © 2010 T-Mobile USA, Inc. Get a Nokia 5 15% T-Mobile Discount on monthly recurring charges for select plans. TAKE A STEP IN THE RIGHT DIRECTION FOR JUVENILE DIABETES. Register online today! Walk to Cure Diabetes For more information, call 1-800-WALK-JDRF Diabetes, unfortunately, affects more Ford families than any other disease. With your help we can change the world. Since 1998, the Ford Global Walk Team has supported the Juvenile Diabetes Research Foundation by raising more than $30 million in an effort to find a cure for this horrible disease. For the ninth consecutive year the Ford Global Walk Team is recognized as the largest global corporate sponsor of JDRF. The team does it by walking.Thousands of Ford employees in 43 cities, in 10 countries on five continents join together to help fund the work of JDRF. JOIN US SUNDAy, SEPTEmBER 26TH !
  11. 11. August 2010 | 9 Product A vehicle can mean more to people than being a way to get from point A to point B. There’s the guy next door who kisses his truck goodnight. Or the mother- in-law who fondly refers to her van as “Muffy.” A car may have its own persona but it also reflects the owner’s personality. After all, doesn’t your mind make a snap judgment when an 80-year-old grandmother hops out of a molten orange Ford F-150? Or your bulky personal trainer squeezes into a red candy Ford Fiesta? Owning a vehicle gives people the chance to express themselves and Ford offers a variety of ways to make your car your own. There’s, where Ford owners can select personalized vinyl graphic wraps for their specific vehicle. “Ford knows that customers want a vehicle to be all their own,” says Jim Abraham, manager, New Product Development, vehicle personalization. “You click on your vehicle and its exterior color, select the graphics you like, and then the website will show you exactly how the designs will look on your car or truck.” From bubbles, arrows, dots and flowers to stripes, camouflage, flames and matte black accents, there will be around 50 designs available for every type of Ford vehicle in the garage. Abraham asserts that these choices will be continuously updated to maximize consumers’ options. “Vinyl wraps are typically half the cost of custom paint work,” says Tom Stemple, chief executive officer, Original Wraps, Inc., provider of the ‘on-demand’ custom graphics. “Another advantage is that they can be easily removed if the customer wants a new design or decides to sell the vehicle. Paint is permanent, and custom-painted vehicles are often much more difficult to resell.” Custom graphics are currently available for the Fiesta and F-150 while Mustang designs will be unveiled in the next few months. Vehicle personalization is a booming trend, with the Specialty Equipment Manufacturers Association (SEMA) anticipating the automotive aftermarket and accessories business to generate more than U.S. $27 billion this year. “The Fiesta already offers customers a range of options to make it their own, from unique exterior colors to interior seating combinations, but with the addition of our accessory options, consumers can take Fiesta personalization to the next level,” says Sam De La Garza, brand manager, Fiesta. “Each of the accessories adds a unique flavor to Fiesta, and everybody agrees they can find an accessory or graphic that matches their personality.” Eventually, the wraps will be available for every vehicle line but for now, there are plenty of other ways to pick and choose how your persona will shine through – car color, interior trim, interior lighting color, wheel treatments and accessories. Who said the furry pink steering wheel cover ever went out of style? Ford unveils vehicle customization options By Asha Toulmin Here are a few of the custom graphic options currently available.
  12. 12. 10 | August 2010 Arizona – One Reverse Mortgage, LLC, 16425 North Pima, Suite 200, Scottsdale,AZ, Mortgage Banker License #BKBR-0115032; Arkansas – One Reverse Mortgage, LLC, 9740 Scranton Rd., Suite 300, San Diego, CA, Mortgage Lender/Mortgage Broker – License # 42785; California - Licensed by the Department of Corporations under California Finance Lenders Law - License # 609-9652; Georgia Residential Mortgage Licensee (#23385) - 9740 Scranton Rd, Suite 300, San Diego, CA; Illinois - Residential Mortgage Licensee #MB.6760594, 9740 Scranton Rd, Suite 300, San Diego, CA; Massachusetts – One Reverse Mortgage, LLC, Mortgage Lender License #MC 2339; New Hampshire - Licensed by the New Hampshire Banking Department #10940-MB; New Jersey – Licensed Mortgage Banker - NJ Department of Banking, fi rst (and/or second) mortgages only; Oregon - License #ML-3511; Pennsylvania – Licensed by the Department of Banking-License # 21860; Virginia - Licensed by Virginia State Corporation Commission, License MC-4763. Restrictions may apply. Equal Housing Lender, One Reverse Mortgage Nationwide Mortgage Licensing System Number 2052 Call (888) 468-4716 today to get your free Reverse Mortgage Guide and DVD – No obligation! Henry Winkler Learn how a Reverse Mortgage can help you: • Free up cash without a monthly mortgage payment • Defer using Social Security benefits until later in your retirement years • Make home repairs, visit with family or just live more comfortably Retirement Your WayBecause…if not now, when? It’s Time to Start Living BBB RatingA+ 186528_ORM_WinklerFordAd.indd 1 7/16/10 1:31 PM Open 24 hours a day on All of our new and used vehicles have prices online, but please call for the latest incentives on the vehicle of your choice to further reduce your price! 800-257-1538 23535 Michigan Ave., Dearborn, MI 48124 28 Years of Quality Customer Care in Sales and Service In Dearborn. We have to be Better. Open Saturday
  13. 13. A new era for the Ford Explorer began July 26 with an ambitious, nine-city launch across North America as well as an innovative social media campaign. The message is clear – this is not the SUV you’ve come to know. It’s different, and the public is in for a surprise about just how different. Explorer is different because it shatters notions of what comes with an SUV. At the top of the list is fuel economy. Currently it’s the number one reason customers turn their backs on the SUV. Explorer changes that comprehensively – with fuel economy improvements topping a whopping 30 percent to become the best in class for SUV fuel efficiency. New engine technology. New, fuel-efficient 6-speed transmissions. Slick new aerodynamics and more, like standard fuel- saving electric power assist steering (EPAS) and reduced rolling resistance tires. Plus the North American debut of the latest new Ford EcoBoost™ engine – a 2.0-liter, four-cylinder engine that uses turbocharging and direct injection to generate an impressive 237 horsepower and 250 pound feet of torque – that SUV owners will appreciate. “The new Explorer was created around Drive Quality, Drive Green, Drive Safe and Drive Smart,” said Derrick Kuzak, group vice president, Product Development. “Intensive efforts in each of these areas have come together to make Explorer a compelling product for a new generation – because it simply does everything well.” Explorer betters the 2010 Honda Pilot, the 2010 Toyota Highlander V6 and many V6 sedans, as well. The standard V6 engine of the new Explorer is rated at 290 horsepower, just two horsepower shy of the current V8 engine yet with significantly improved fuel economy. Both engines feature twin- independent variable cam timing (Ti-VCT) for the optimal balance between performance and economy. The new Explorer epitomizes Ford’s strategy to make fuel economy a clear reason to buy. But did achieving a jaw-dropping August 2010 | 11 For the SUV, the 21st century is finally here – thanks to the arrival of the all-new reinvented 2011 Ford Explorer. Explorer reinventedBy Cliff Peters Cover story “We set out to stretch the breadth of capability of the new Explorer. It’s the SUV reinvented. We changed everything but we refused to compromise on capability, flexibility and that spirit of adventure that people have always found so appealing about Explorer.” – Jim Holland, chief engineer, Explorer Click to @Ford Online for more information
  14. 14. mileage mean compromises? What will customers have to sacrifice? Absolutely nothing. In fact, Explorer makes huge strides in other key areas a new generation of SUV buyers is unwilling to compromise on. The all-new Ford Explorer delivers segment leading capabilities and strengths – and unmatched technologies – for a new generation of SUV buyers. If it’s important to customers, Explorer leads, including the following innovations: • The most comprehensive array of safety protection in the segment, led by the industry’s first second-row inflatable belts, a Ford innovation. This unique technology spreads impact forces over five times more area than a conventional belt – it’s designed to protect rear-seat passengers, often children or mature passengers who can be more vulnerable to head, chest and neck injuries. • Outstanding levels of craftsmanship and quality that you’d be more likely to expect from a luxury vehicle, matched by levels of ride comfort and quiet operation that reinforce Ford’s strides in quality tangibly. • New levels of refinement in driving quality on the road and off for a seven-passenger SUV, crafted around Ford’s large-car platform and featuring fully independent front suspension and the Ford SR-1 rear suspension engineered especially for SUV performance. • Explorer leverages great SUV capability with smart technology. This approach transforms four-wheel-drive operation and towing – perennial Explorer strengths – into easy, intuitive experiences that will appeal to SUV drivers of all levels of experience. The technologies include Intelligent 4WD with the new Terrain Management System – replacing the traditional transfer case of old with situation- selectable technology for mud, sand, gravel and snow – and an array of towing technologies, including Tow-Haul mode, Trailer Sway Control and a rearview camera system with zoom to make hooking up easy. “We set out to stretch the breadth of capability of the new Cover story 12 | August 201012 | August 2010 Explorer reveal in hometown The 2011 Ford Explorer had an unprecedented nine city reveal on July 26, spanning from New York City to Los Angeles. At Ford World Headquarters, more than 2,000 employees and retirees gathered on the west lawn to share in the excitement of the reinvented Explorer. a Face of Ford – Explorer Melvin Betancourt – Exterior Design Manager • An enthusiastic yachtsman, Betancourt owned a Sea Ray 33- foot Sundancer cruiser • An avid collector of Hot Wheels vehicles, larger scale-model cars, and radio-controlled cars and trucks since 1968 • Passionate fan of Latin dancing, combining exercise, culture and performance art • Profoundly influenced by his father’s purchase of a 1970 Mustang Boss 302 that remained in the Betancourt family through two generations
  15. 15. Explorer,” says Jim Holland, chief engineer, Explorer. “It’s the SUV reinvented. We changed everything but we refused to compromise on capability, flexibility and that spirit of adventure that people have always found so appealing about Explorer.” The new Explorer features a contemporary design that melds bold styling with sophisticated, European-inspired design details. It combines traditional Explorer design cues – such as its confident stance and proportions and a characteristic body-colored C-pillar with a modern, weight- saving, highly aerodynamic shape crafted from extensive time in the wind tunnel. Although so much has changed in this new generation of Ford Explorer, the design instantly signals it’s a Ford Explorer. Inside,theFordExplorer communicatesanewexperience awaitsanewgenerationofSUV owners. Thesoftlytrimmed,luxurious environmentfeaturesalevel ofmaterialqualityandexecution thatwillsurpriseanddelight customers–partofathoughtful, flexibleinteriorpackagethat aboundswithcleverstorage capacity. Itoffersincreased shoulder room,three rowsofflexible seatingand anavailable power-folding rearseat and tailgate. Insideandout,thenewExplorer reinventsSUVcraftsmanship. Detailsabound,fromExplorer brandingontheheadlampunits totightmargingapsthroughout thevehicletonewswitchgear withconsistentfeel,soundand functionality.Realmetalspeaker grilles,too. “Theall-newExplorerissuch tremendousproofofwhatwecan achievebyfocusingonthefour pillarsoftheFordbrand,”said MarkFields,president,The Americas. “Perhapsmorethan anyothervehiclewe’velaunched sincecommittingtoDriveone, the2011FordExplorerwill provetocustomersthatournew directionisreallygainingtraction.” Explorer is among the most highly recognized Ford nameplates, with 96 percent name recognition. “Customers feel they know Explorer well,” Fields says. “Its transformation – how Explorer challenges those expectations – will make it such a surprise. It answers every one of the concerns that stand in the way of an SUV for many customers. That’s what makes this launch so exciting.” August 2010 | 13 New Terrain Management System Whenitcomestofour-wheeldrive,theFord Explorerhasalwaysstoodforcapability.Now, thatgreatcapabilityisbeingtransformedintoa greatdrivingexperiencewiththenewTerrain ManagementSystemtechnology–whichcomes withtheExplorerIntelligent4WDSystem. It’s four-wheel drive for a new generation of SUV owners – and they’re going to love it. Terrain Management System does away with the transfer case and the uncertainty that some customers had when it comes to using their vehicle’s four- wheel drive capability – especially whether to be in four-wheel high or four-wheel low for which kind of surface condition. Replacing it is the Terrain Management System knob. The Explorer Intelligent 4WD System is situation-selectable. Instead of telling the vehicle what gear to be in, the driver uses the control to select which surface condition to expect. There are four shift-on-the-fly settings – normal, mud, sand and snow. Each setting provides unique engine behavior, throttle tip in, transmission shift scheduling and the calibration of the traction and stability control systems. The system also features Hill Descent Control™ – which provides added driver confidence and control when descending a steep incline. “Drive Smart technology is a big part of the reinvention of the SUV,” explained Don Ufford, chief engineer, Vehicle Engineering. “Instead of the driver having to configure the system, the vehicle does the thinking based on the type of condition the driver selects. It’s easier and more intuitive for the family oriented drivers in this segment, most of whom aren’t hard-core off-roaders.”
  16. 16. THE NEXT GENERATION OF DOES. INTRODUCING DROID X. Click OurSurcharges(incl.Fed.Univ.Svc.of13.6%ofinterstateint’ltelecomcharges(variesquarterly),16¢Regulatory83¢Administrative/line/mo.othersbyarea)arenottaxes(details:1-888-684-1888);gov’t taxesoursurchargescouldadd6%–37%toyourbill.IMPORTANTCONSUMERINFORMATION:SubjecttoCustomerAgmt,CallingPlancreditapproval.Upto$175earlyterminationfee($350foradvanceddevices)othercharges.Offers coverage, varying by service, not available everywhere. Discounts are subject to corporate customer maintaining a minimum number of lines, proof of employment and may only be available via online business resources. Accessory discounts are off retail price and cannot be combined with bundled offers or promotions. While supplies last. Shipping charges may apply. DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license. Google, Google Search, Google Maps™ and Android Market are trademarks of Google, Inc. ©2010 Verizon Wireless. C5705-0710 • 20% off your Calling Plan Monthly Access 1or2-yr.linetermoneligibleplans$34.99Monthly Accessorhigherrequired.ForFamilySharePlan,®discount onlyavailableonprimaryline. • 20% off your Data Plan Monthly Access 1or2-yr.linetermoneligibleplans$29.99Monthly Accessorhigherrequired. • 25%offeligible VerizonWirelessaccessories • No activation fees Plus, get special savings for Ford Employees and Retirees: Verizon is proud to be the preferred wireless provider of Ford Motor Company. 4.3” WVGA screen 8-megapixel camera HDMI output
  17. 17. August 2010 | 15 History Introduced on March 15, 1990, the Explorer was a different breed than the Bronco II it replaced. It was larger, more aerodynamic, and included an array of comfort features. The new design led Explorer to be the best-selling midsize SUV for 15 of the last 19 years. The Explorer did not just dominate the segment – it created it – by starting the SUV craze of the 1990s. Consider this: in 1990 total SUV sales in the U.S. made up 6.6 percent of the market; by 2004 SUVs accounted for 27.5 percent of the market. Consumer testing showed customers were looking for a versatile alternative to cars, without giving up comfort and convenience. Ford responded with the Explorer, which promised the ruggedness of a truck with the comfort of a car. It became clear that the Explorer had broad appeal. A buyers’ survey of 1993 models reported that only 23 percent used the vehicle for towing, while 82 percent used the Explorer for shopping and errands. Thatsameyear,theExplorer claimeda25percentshareofthe SUVmarket,makingitthesixth mostpopular vehicleinthe country. The demand was so high, the Louisville Assembly Plant could not keep up; Ford then invested close to U.S. $400 million to add Explorer assembly to the St. Louis Assembly Plant in February 1993. The Explorer was so popular it was featured on the big screen in Jurassic Park, where it proved to be a rugged vehicle, yet no match for the menacing tyrannosaurus rex. A revamped model rolled out in 1995 to continue the success. With so many of the vehicles being used as family carriers, safety became the key factor in the Explorer. Best-in- class features like four-wheel disc brakes, four-wheel ABS, and dual air bags came standard with the vehicle. In 2001, the Explorer Sport Trac premiered, “designed to project an adventurous image with bold styling inside and out.” The Explorer saw another redesign in 2002, one that was driven by consumer needs. Customer research led to changes such as a new independent rear suspension for a smoother ride, roomier interior and an available third-row seat. The research also led to larger door openings and a lower step for easier entry, catering to the owners’ needs. As the traditional SUV was losing market share to crossovers, the redesigned 2006 Explorer balanced comfort, safety and environmental concerns. A new 4.6-liter V8 produced 292 horsepower, making it the most powerful Explorer engine ever; yet it featured increased fuel economy and produced 74 percent less smog-forming emissions. Reinvented once more, the 2011 Ford Explorer looks to lead the pack again. Explorer continues its historic legacy By Marguerite Moran The original Explorer and its design evolution. 1991 1995 2002 2006 2001 Reinvented once more, the 2011 Ford Explorer looks to lead the pack again.
  18. 18. Ford of Canada is expanding its Millennium Facility Program (facility design program) to include more “green” choices for dealers when renovating or building a new dealership. The goal is simple: collaborate with dealers to implement cost- effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs. “We are focused on our plan and part of that plan is a commitment to the environment,” said Scott Cauvel, vice president, Sales, Ford of Canada. “As part of our Millen- nium Facility Program we are pro- viding our dealers with access to expertise and recommendations that will help them further their sustainable efforts.” Ford of Canada continues to work with Robert Arnone, vice president, R.H. Carter Architects Inc., a licensed architect and LEED (Leadership in Energy and Environment Design) accredited professional who has been working with Ford of Canada for approximately 16 years. “By introducing more sustainable choices into the design and renovation process, we are increasing the positive impact being made by dealers across the country,” said Arnone. “These sustainable options are realistic and cost-effective – and we’ll continue to build on these solutions as new products come to market.” 16 | August 2010 Canada Quick, while mortgage rates are may be the time to look into refinancing with a lender committed to responsible lending principles. The Employee Mortgage Program® from Wells Fargo Home Mortgage continues to offer quality refinance choices that address many of the unique challenges facing homeowners today. Call today for a complimentary consultation. By spending a few minutes over the phone we can help you understand your refinance options. Learn how fast and simple refinancing can be. Act now. 1-800-821-9202 Mortgage rates are still historically low - don't miss this opportunity Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. � ���� Wells Fargo Bank, N.A. All right reserved. ������� �/��-��/�� Ford of Canada dealers continue green efforts Ford of Canada dealers will have sustainable choices in landscape design, paint, lighting, flooring and glass.
  19. 19. August 2010 | 17 Product Prototypes of the next- generation Ford Focus are making their way through the renovated Michigan Assembly Plant (MAP), keeping the facility on schedule to begin building production units later this year, according to Michigan Assembly Site Manager Rob Webber. “We’re seeing great success throughout the Tooling Tryout phase. The importance of this build is to validate the capability of the tooling,” explained Webber. “We’re also tapping the knowledge and experience of Group Leaders to help set up work stations and get the proper flow of components to the line.” The fact the launch is on schedule is largely due to the excellent collaboration among suppliers, engineers, skilled trades and the highly motivated workforce at the site. Each week, more employees leave Wayne Assembly – located in the same manufacturing complex as Wayne Integrated Stamping and Michigan Assembly – to begin work at MAP. Those remaining at the Wayne Plant are building the current Focus, which captured best-in-class quality in the recent J.D. Power and Associates Initial Quality Survey. “The Wayne team has done a phenomenal job. They’ve been steadily improving quality for quite some time,” Webber said. “They have a great workforce that builds a great product. Our intent is to launch the next-generation Focus equal to or better than that level.” Webber, former manager of the Dearborn Truck Plant (DTP), went through a similar scenario a few years ago when he simultaneously oversaw final production of the Mustang at Dearborn Assembly and the launch of a redesigned F-150 at the DTP. “We learned a lot of valuable lessons at DTP and other locations that we have been able to apply at MAP,” said Webber. “It’s a team effort, and everybody is contributing.” Among the many changes to Michigan Assembly – former production site of the Ford Expedition and Lincoln Navigator full-size SUVs – are the implementation of Ford’s three-wet paint process and related flash-free welding, which results in a much cleaner, smoother surface for painting. In addition, the use of new, adjustable skillets in key areas of the plant will contribute to improved ergonomics and quality by presenting work at an optimum height for employees. Production of the next- generation Focus begins later this year at the Michigan Assembly Plant. Next-generation Focus launch on schedule at Michigan Assembly By John Fossen MAP is finalizing production as the next generation Focus comes off the line. Visit the “Photos Videos” box Michigan Assembly Plant
  20. 20. Customer demand for the new 2011 Shelby GT500® is growing nearly as fast as the world’s fastest production pony car. More than 3,300 orders have been placed for the new Shelby GT500. To ensure exclusivity, U.S. sales of the 2011 Shelby GT500 will be limited to 5,500 units. “Thecarcontinuestobepopular withsportscarenthusiastsand collectorswhoareblown awaybytheincrease inhorsepowerand performance.Thelimited productionofthe2011 shouldmakethisyear evenmoredesirable,” saidFritzWilke,brand manager,Mustang. Powered by a new aluminum- block 5.4-liter supercharged V8 engine, which produces 550 horsepower and 510 lb.-ft. of torque, the 2011 Shelby GT500 has a 10 horsepower increase over the 2010 model. The engine is 102 pounds lighter than its predecessor, delivering a better power-to-weight ratio, improved fuel economy, acceleration, handling and steering precision. New for 2011 is an optional glass roof providing customers with yet another open-air option that does not compromise the coupe’s versatility, headroom or climate- controlled environment. The new SVT Performance Package – selected by just over 68 percent of coupe orders – provides track performance. The optional packagefeaturesGoodyearEagle® F1 SuperCar G: 2 tires, unique styling and many more features. 18 | August 2010 Product GT500 in high demand, approaching production limit By Henry Platts A strolling dinner through the cutting edge of environmental innovation. An intimate breakfast overlooking the world’s largest living roof. Hosting an event? Rev up your guests at an eco-friendly destination unlike any other. the For more details, visit or call 313.982.6220 Best Eco-Friendly Venue Michigan Meetings + Events 2009 way to get your event rolling.
  21. 21. August 2010 | 19 Product Many prospective car buyers use the government’s crash test rating system as they are considering what vehicle meets their family’s needs. Starting soon, however, the numbers may become a bit more confusing. The National Highway Traffic Safety Administration (NHTSA) is revising its five-star program with stricter criteria for 2011 model year vehicles, making it much more difficult to achieve a five-star rating. Asaresult,acarortruckthat achievedafive-starratingunderthe oldsystemmayonlyreceivethree orfourstarswiththenewguide- lines,eventhoughnochangeshave beenmadetothevehicle. While the new ratings are designed to make safety informa- tion more complete. Sue Cischke, Ford group vice president, Sustainability, Environment and Safety Engineering, says the new system may leave some car buyers scratching their heads – especially if they do a lot of cross-shopping. “The confusion for consumers is that you’re going to have old and new models in the showroom,” she explained. “What we need to tell people is make sure you’re comparing apples to apples, so you’re not comparing the old test to the new test.” To make it easier for customers to navigate through dealer lots, Cischke says Ford will add an extra label to the side glass of all new vehicles that shows what the previous rating was and also the rating the vehicle received from another key rating organization – the Insurance Institute for Highway Safety (IIHS). “Almost all of our vehicles have earned a Top Safety Pick rating from IIHS,” she said. NHTSA’s new five-star rating system gives each vehicle an Overall Vehicle Score determined by combining results from the frontal crash tests, side crash tests, rear crash test and a static rollover measurement. Cischke says she has concerns about the method NHTSA is using to determine a vehicle’s rollover rating. It’s called a static stability factor measurement, and it’s based on the notion that there is a correlation between rollovers and a vehicle’s height and width. “What they’re not taking into consideration right now are all of the vehicles that have electronic stability control or roll stability control,” she said. “And that the static measurement doesn’t necessarily correlate with whether a vehicle might roll over in the real world. If a car or truck has our technology, it’s highly unlikely to be in that kind of an accident.” According to Cischke, a new side pole test – which mimics side impacts involving tall and narrow fixedobjectssuchasutilitypolesand trees–willmakeitparticularlydiffi- cultforvehiclestoachievefivestars. “The new side pole test is very difficult,” said Cischke. “When you hit a pole, there are a lot of things that can happen because the pole is so rigid and it is such a local hit.” Ford has an industry-leading number of “Top Safety Picks” from the Insurance Institute for Highway Safety and plans to continue its safety rating leadership even as NHTSA employs tougher standards. “Ford is a safety leader, and we’re doing things that really make a difference in the real world,” she said, noting new advancements in safety technology, such as the world-first inflatable seat belts introduced in the rear seat of the all-new 2011 Ford Explorer. “With the newness of the tests, there are a lot of things that we have to change, but we’re still going to be better than the competition. We’re just going to have to keep working our way back up the ladder.” NHTSA revises safety rating system By Chris Rahi Kassab The 2011 Ford Taurus will be the first Ford vehicle to undergo the newgovernment ratingsprogram. “With the newness of the tests, there are a lot of things that we have to change, but we’re still going to be better than the competition. We’re just going to have to keep working our way back up the ladder.” – Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering NHTSA ratings information • To view your current vehicle’s rating visit • For more information on the new NHTSA ratings program visit
  22. 22. 20 | August 2010 At $99, every pocket can have one. *$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts. IMPORTANT INFORMATION: Limited-time offer. Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rate plan brochure for details. Subscriber must live and have a mailing address within ATT’s owned wireless network coverage area. Equipment price and availability may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two consecutive months exceeds your offnet usage allowance, ATT may at its option terminate your service, deny your continued use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period).Data Plans: An eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, ATT reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company intranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/or government agencies and qualified students and employees of colleges/universities with a qualified business agreement (“Business Agreement”). Service discount subject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthly service charge of qualified plans and not to any other charges, nor Apple®-branded products. A minimum number of employees, minimum monthly service charge for qualified plans, additional ATT services or other requirements may apply for discount eligibility. Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about available discounts and/or your eligibility, you can contact your company’s telecommunications manager. © 2009 ATT Intellectual Property. All rights reserved. ATT and the ATT logo are trademarks of ATT Intellectual Property. Apple, the Apple logo, iPod, iTunes, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. All other marks are the property of their respective owners. Start saving today. Ford employees retirees who purchase iPhone 3G are eligible to receive a 20% discount on the monthly service charge on qualified voice and data plans.* Visit to sign up today. Or, to find the ATT store closest to you, visit Mention code: 73669
  23. 23. August 2010 | 21 Benefits Health care continues to be a rising concern for many Americans. More than 46 million Americans did not have health insurance in 2009 according to the U.S. Center for Disease Control and Prevention. The passage of the Patient Protection and Affordable Care Act (PPACA) expands coverage to more Americans, and in 2014 requires that people obtain coverage. What does this mean for Ford employees and retirees? Members will continue to receive health benefits through Ford. “We are proud to be able to provide health benefits to those eligible and plan to continue to do so,” said Rick Popp, director, Employee Benefits. Two of the changes effective Jan. 1, 2011, particularly affect employees and retirees: 1. Dependents can be provided company-sponsored health care coverage up to age 26. 2. The value of health insurance will be reported on your W-2 tax form (but the amount reported is not subject to tax). More details regarding these changes will be provided to employees and retirees in open enrollment material in the fall. Additionally, Ford employees and retirees can take action to become educated consumers making the right health choices and health care decisions. “Staying well, using appropriate health care services when needed, exercising, eating right, and dealing effectively with challenges enables all of us to feel better, be healthier, and perform at our best,” said Popp. “One key to success is to be engaged in improving our own health and the health of our families by making the right choices every day. “Quitting smoking, starting a daily fitness habit, getting enough sleep, watching portion sizes, understanding our health status, complying with our prescribed medications/treatments, and asking questions of our doctors are things we can do to directly and immediately address the costs and quality of health care.” Health care reform updates for employees and retirees After their careers at Ford, many retirees want to keep up with the latest news and information about Ford Motor Company and its future. TheBlueOvalConnectretireeoutreachprogramisagreat waytodothat.Itprovidestimelynewsandperiodicnewsletters directtoretirees’e-mailboxes,withoutthedelayofregularmail. This keeps retirees in the loop and informed about the latest from Ford – and helps them continue to be strong ambassadors for the company. Coming up in the next Blue Oval Connect are: • News about new and current products • Updates on breaking news and event promotions • Links to important websites and “outside voices” • Access to Ford retiree groups across the U.S. • Money-saving discounts on goods and services Just visit to sign up for this free electronic news service for Ford retirees. Blue Oval Connect links Ford alums with company products, information Important contacts MyFordBenefits: 401(K) accounts (TESPHE or SSIP) , FRP (Ford Retirement Plan) Comerica Bank (Retirees Only) : 800-647-3674 Direct deposit, tax updates, address changes Extend Health (for Salaried Retirees): 866-427-4830 or Assistance regarding Medicare supplemental coverage Ford Customer Relationship Center: 800-392-3673 Product issues, dealer issues Healthcare Carrier: Phone number is located on the back of your ID card National Employee Service Center (NESC): 800-248-4444 Questions about your benefits Smith Barney (LL5+ Retirees): 877-664-FORD (3673) or UAW-Ford Retirement Board: 800-829-8833 WageWorks: 866-840-0911 Health Reimbursement Arrangement (HRA) administration @Ford Online:
  24. 24. 22 | August 2010 Safety The Future of Safety tour visited 54citiesacrossAmerica,exhibiting Ford’s latest safety advances. The tour made its away cross the country stopping in Chicago, Ill.; Boise, Idaho; Las Vegas, Nev.; Los Angeles,Calif.;Omaha,Neb.; Seattle,Wash.andmanymorecities. Each events audience varied, with nearly 2,000 people exposed to the tour at the Adventure Aquarium in Camden, N.J.; while a local Boys Girls Club in San Diego, Calif. had about 200-250 people in attendance. Participants were able to experience and see some of latest Ford technologies such as MyKey™, inflatable seat belts, Collision Warning with Brake Support, advanced airbags, and Blind Spot Information System (BLIS®) with Cross Traffic Alert. The tour started in May and wrapped at the beginning of August, and was well received across the country. 22 | August 2010 Future of Safety tour exhibits latest technologies 22 | August 201022 | August 2010 For over 75 years Pringle has been Central Florida’s leading builder of custom homes for the Active Adult lifestyle. Learn more about beautiful Lake County, and discover why now may be the best opportunity in years to make your Florida dream a reality. Discover Your Florida Dream For a FREE book and CD-ROM, call toll free and request the “Florida Dream Planning Packet”. 800.325.4471 People from all across the country have previewed the latest safety innovations from Ford. YES, I want 35% OFF my AARP membership. n 1 Year/$16 Only $10 n 3 Years/$43 Only $27.95 n 5 Years/$63 Only $40.95 n Check enclosed, payable to AARP (no cash, please). My name (please print) _____________________________________________ Address_______________________________________ Apt.___________ City______________________________ State________ Zip____________ My date of birth______/______/______ Month Day Year Keycode: V8NAA1 Enroll or Renew your AARP membership and get all this... at 35% OFF for Ford Retirees. WHAT YOU GET 4 12 month membership in AARP $16 $10 4 12 month membership for your spouse or partner Included 4 AARP The Magazine – World’s largest circulation Included 4 10 issues of The AARP Bulletin Newspaper Included 4 Access to exclusive products: health insurance, Included dental coverage, eye care, pharmacy 4 Discounts on hotels, airlines, cruises, car rentals, Included eyewear, home security and more Reply by September 22, 2010 for this exclusive offer: ONLY $10 MAIL TO: AARP Membership Center P.O. Box 93143 Long Beach, CA 90809 Call 1-888-472-6318, visit, or mail the form below.
  25. 25. August 2010 | 23 Global Ford Brazil celebrates millionth Fiesta Ford Brazil reached its one millionth production milestone for the Ford Fiesta at the company’s Camaçari Plant in Bahia. The Ford Fiesta is one of the best-selling cars in Brazil and has revolutionized the compact-car segment, offering a distinctive combination of design, space, drivability, equipment and price. “This significant volume of production in less than eight years on the market shows that the Fiesta is one of the most beloved of the country. The model is a sales success because it meets the customer’s taste, not only in Brazil but also in several other Latin American markets,” says Jorge Chear Neto, director, Marketing and Sales, Ford Brazil. Since its launch, there have been more than 230,000 units exported to countries such as Argentina and Mexico, representing 35 percent of the total exported by Ford Brazil since 2003. Ford France models pay tribute to legendary Ford Le Mans racers Ford France unveiled five Focus RS models finished to match past Ford legends from the Le Mans 24 Hours. Each of the cars bears the number of the previous Le Mans legends: • Black with silver stripes – Ford Mk II – 1966 winner • Red with white stripes – Mk IV – 1967 winner • White with a thin blue stripe and a red border – Ford Mk IIB – 1967 entrant • Two-tone sky blue and orange – GT40s – 1968 and 1969 winner • Two-tone white and blue – Capri RS 2600 –1972 Touring category winner “We thought we had a good idea but we have been very surprised by the level of the feedback,” said Stéphane Cesareo, manager, Communications and Public Affairs, Ford France. “In just one week the video of the five vehicles has been seen nearly 85,000 times and the picture has been sent all over the world.” Ford invests in new flexible vehicle plant in Thailand Ford is investing U.S. $450 million in an all-new passenger vehicle manufacturing plant in Rayong, Thailand, scheduled to be completed in 2012. The facility will build the next-generation Ford Focus in 2012 for Thailand and other markets in the Asia Pacific region. This highly flexible plant will be able to build a diverse range of vehicles in the future and will follow Ford’s global model of sustainability initiatives and environmentally responsible processes and systems. “Today’s announcement is another important step in our aggressive expansion in the Asia Pacific region to meet demand for our world-class Ford products in this fast-growing region,” said Alan Mulally, president and CEO. Ford anniversaries reinforce the ONE Ford message FordAustraliaiscelebrating85yearswiththe company,althoughFordvehicleshavebeensold inthecountrysince1904.Australiaalsorecently celebratedthe50thanniversaryoftheFordFalcon. Ford of Mexico recently celebrated its 85th anniversary. It was constituted on June 23, 1925 as the first automotive company fully established in Mexico. Vehicles assembled by Ford in Mexico include the Ford Fiesta, Ford Fusion and the Lincoln MKZ. FordOtosan,thesuccessfuljointventurebetween HenryFordandVehbiKoç,iscelebratingits50th anniversary.FordOtosanwasthefirst–andisstill theonly–Turkishautocompanytoexportavehicle toNorthAmerica,theFordTransitConnect.
  26. 26. 24 | August 201024 | August 201024 | August 2010 Back page Thunderbird marks anniversary Known for its classic design cues, the Ford Thunderbird is a true icon for American style. Celebrating its 55th anniversary, nearly 300 Ford Thunderbirds were on display in Dearborn, Mich., commemorating the event. Drivers came from more than 30 states and several from Canada with Thunderbirds from every year of production on display. “The Ford Thunderbird is one of the most iconic products in the history of the automobile,” said Jim Farley, vice president, Global Marketing. “Each generation of the Thunderbird had a unique personality that ushered in a new generation of breakthroughs in design or technology.” F-1 Truck remains in family more than 60 years Family cars tend to have a short life expectancy; however, Alan Maffei’s 1949 F-1 is still going strong. Bought new in 1949 by his grandfather, the truck replaced an aging Model A pickup. The F-1 was used for work on the farm or quick runs into town. Maffei inherited the truck after his grand- father passed away in the 1980s. The driving force behind his decision to restore the truck to stock was his grandfather and parents. Nowadays the truck mostly gets out on drives for fun or to a local car shows; however, according to Maffei, “Any reason to take the truck for a drive is a good one.” Mose Nowland celebrates 55 years at Ford Celebrating 55 years with Ford, Mose Nowland, motorsport engineer, wakes up easy every morning ready for “work.” “It’s been said before,” said Nowland. “If you find a job you love, you will never work another day in your life.” Mostrecently,Nowland(picturedabove withMarkFields,president,TheAmericas) helpedcreateanengineforNHRAProStock dragracing. Nowlandhasbeenapartoftheactionfor someofFordracing’shighestachievements. He attended the Le Mans in 1966 -1967 and the Indy 500 in 1963, 1964 and 1965, helping to tune the engines for victory. “Le Mans was a terrific victory for Ford Racing and the Ford family,” said Nowland. “It’s been a terrific career for me.” Picture perfect TaylorWilkeywillbeasenioratElPasoGridley HighSchoolinElPaso,Ill. SherecentlypurchasedaFordFiestaatHeller Fordwherehermother,KarenWilkeyisthe generalmanager. Shewassopleasedwithhercarsheposedwith thehatchbackforherseniorphotos. JerryMcKinsey Quotes to note on Ford’s performance… “This is one of the most remarkable corporate comebacks in U.S. history.” – Steve Forbes, editor-in-chief, Forbes “They have been making all the right moves. It’s been impressive. They just have an unbelievable amount of momentum right now.” – Rebecca Lindland, analyst, IHS Automotive “After looking at this Ford quarter – looking at the cash position, looking at the capitalization structure – I can only marvel at witnessing the greatest single turnaround in American business history.” – Jim Cramer, host, CNBC’s Mad Money “Ford was in better financial shape and was able to weather the storm without federal assistance. That’s a testament to the hard work you all do and the choices this company made.” – Barack Obama, president, United States, to employees at Ford’s Chicago Assembly Plant
  27. 27. To learn more about HAP’s plans, call a HAP representative toll-free at (800) 651-3525 or TDD (800) 956-4325 Monday through Friday, 8 a.m. to 6 p.m. * BasedontheSummaryRatingofOverallHealthPlanQualityawardedbythefederalMedicareprogram (2008-2009 data). HAP Senior Plus (HMO) and Alliance Medicare PPO are health plans with a Medicare contract. Alliance MedicareRx(PDP)isastand-alonePrescriptionDrugPlanwithaMedicarecontract.AllianceMedicareRx (PDP),AllianceMedicareSupplementandAllianceMedicarePPOareproductsofAllianceHealthandLife Insurance Company, a wholly owned subsidiary of Health Alliance Plan. Alliance Medicare Supplement is not connected with or endorsed by the U.S. government or the federal Medicare program. Y0076 ALL 412 Gen Ad FU Certified 06.01.10 With HAP Medicare, I know I’m not alone. It’s reassuring to know that I have a health partner right here in Michigan. With HAP, I have a health plan that works for me, a real person I can call who will actually help me, and a Michigan-based non-profit company with 20 years of Medicare experience. I also get the peace of mind that comes from knowing I have the benefits that are most important to me. Does this sound like your kind of Medicare plan? Call HAP toll-free at (800) 651-3525 or TDD (800) 956-4325. Top-Rated Medicare PPO and HMO Plans in Michigan* 5172 Medicare4_FW_7.5x9.875.indd 1 6/15/10 12:11:40 PM PrintedinU.S.A.10%postconsumerwastepaper.Pleaserecycle.
  28. 28. LINCOLN.COM LINCOLN MKS LINCOLN MKT LINCOLN MKZLINCOLN MKX LINCOLN NAVIGATOR THE LATEST IN LUXURY AND TECHNOLOGY HAS NEVER BEEN MORE DESIRABLE . . . OR AFFORDABLE. The Lincoln Summer Sales Event is your opportunity to discover luxury and technology that connect you like never before. Vehicles that virtually park themselves.1 A 355-hp engine with V8 power and V6 efficiency.2 Along with attractive leases, flexible financing and three-year no-charge maintenance on every new Lincoln. See your Lincoln Mercury Dealer or BUY OR LEASE ANY NEW LINCOLN AND GET THREE -YE AR NO - CHARGE MAINTENANCE.3 1 Optional active park assist. 2 Horsepower achieved with premium fuel. EPA-estimated 17 city/25 hwy/20 combined mpg, MKS with EcoBoost.™ EPA-estimated 16 city/22 hwy/18 combined mpg, MKT AWD with EcoBoost. 3 Three-year/45,000-mile Premium Maintenance Plan with purchase or lease (Limited Maintenance Plan in NewYork). Coverage includes a maximum of six regularly scheduled maintenance services at 7,500-mile intervals. For all offers, take new retail delivery from dealer stock by 9/7/10. See dealer for qualifications and complete details.