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A host of regulatory changes were introduced globally in 2019 to push greater transparency in the capital markets industry. These new and beefed-up regulations are forcing capital markets to innovate and undertake initiatives to ensure cost-effective and efficient compliance. Capital market firms are moving to data-driven compliance to confirm standards in the use, distribution, and protection of valuable customer information. Customer engagement and satisfaction have been a burning issue for the industry for quite some time. Within today’s competitive landscape, the pressure to improve customer service is palpable. Therefore, capital market participants are adopting artificial intelligence (AI) to power intelligent solutions that can streamline and optimize operational processes. Firms are generating insights to help anticipate individual customer needs and to bolster satisfaction. In-depth customer insights — generated through the analysis of vast amounts of data — will enable product development that delivers robust and relevant value propositions.