There is more to Big Data than
data.

September 30th – October 4th
Big Data Survey Results
Accelerating Innovation & Time to Value
SolidFire

kaggle

Pandora

Amazon
iHandy DocuSign

Music

Finance
Urban
Travel
Ap...
Business challenge – Opportunities lost
Competitive Advantage in the Digital Universe in 2012

Massive amounts of useful d...
Technology challenge Legacy techniques have all fallen short.

86%!
Stale technologies

Talent shortage

of corporations c...
Key Market Drivers
Lower cost and demonstrate value to the business

How do I know the
data is current?

Massive growth in...
Big Data challenges that are often overlooked
1. Did you just call my baby ugly?

2.

That’s not what we used before!
Credit Card Risk Analysis PoC Results Summary
Measure

Data Mart

Vertica PoC

Factor

Rows

365 MM

857 MM

2.56

Table S...
Big Data challenges that are often overlooked
1. Did you just call my baby ugly?

2. That’s not what we used before!

3. I...
HP server speeds into the Guinness World Record
books
The ProLiant DL 980 recently earned a Guinness
World Record by loadi...
Project Kraken
Demonstrating SAP Business Suite on SAP HANA
▪ Meeting SAP needs for a
technology platform to handle
large ...
HP AppSystem for Apache Hadoop – Cloudera

%

• Easier to deploy & scale with unique HP Cluster
Manager%

%

• Easier to m...
Project Mercury: eBay runs Hadoop on HP
That’s a lot of data!!
!

• Over 300 million items for sale

“We have gone all in ...
Big Data challenges that are often overlooked
1. Did you just call my baby ugly?

2. That’s not what we used before!

3. I...
HP Moonshot System
The world’s first software defined server

HP Moonshot 1500 Chassis
Supports shared components includin...
HP ProLiant SL4500 HyperStorage Series
Purpose built storage density and efficiency for scale out storage
SL4540 & SL4545%...
HP is leading in Big Data innovations
Fastest Time to Value; Purpose Built for Big Data Scale and Performance

HP solution...
HAVEn – Big Data Platform

HAVEn

Hadoop/


Autonomy


HDFS

IDOL

Catalog massive
volumes of
distributed data

Social med...
Questions
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There is more to Big Data than data

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There is more to Big Data than data

  1. 1. There is more to Big Data than data. September 30th – October 4th
  2. 2. Big Data Survey Results
  3. 3. Accelerating Innovation & Time to Value SolidFire kaggle Pandora Amazon iHandy DocuSign Music Finance Urban Travel AppFog Xactly Dragon Diction Parse Taleo LinkedIn Reference UPS Mobile Plex Systems eBay Manufacturing Projects Product Configurator CRM Bills of Material HP Quickbooks Order Entry EMC HCM IBM Hitachi OpenText Workscape Cost Management box.net Sport ScaleXtreme LimeLight Yandex Hootsuite CloudSigma Qvidian Games 695,000 status updates Pinterest Workbrain 11million instant messages nebula HP ePrint Twitter CyberShift 98,000+ tweets Lifestyle Atlassian Foursquare cloudability Zoho Datapipe Alterian Every 60 seconds Splunk Scanner Pro NetReach NetDocuments Inventory Quality Control Burroughs Ariba Bromium PingMe buzzd Amazon Web Services Tata Communications MRM Engineering SCM GoGrid Hyland Hosting.com CCC SAP Facebook Google DCC SmugMug salesforce.com SuperCam Snapfish NetSuite Joyent Scribd. Sage Unisys Megabytes! Cash Management ERP NEC Bull Time and Expense Fijitsu Payroll Microsoft OpSource Xerox Serif SLI Systems Avid Elemica ADP VirtualEdge Billing Activity Management Training Sales tracking & Marketing PLM Microsoft Rostering Service Commissions Data Warehousing Kenexa Sonar6 Softscape Softscape NetSuite Exact Online FinancialForce.com IntraLinks Volusion 168 million+ emails sent Yammer Entertainment Viber SuccessFactors Education Answers.com Atlassian BrainPOP Sonar6 Heroku 698,445 Google searches Renren Kinaxis Quadrem Cornerstone onDemand Navigation Yandex Mixi Photo & Video Khan AcademyZillabyte Saba Saba Intacct Workday Baidu SugarCRM PPM Database Zynga Yahoo!SCM Yahoo Zettabytes! iSchedule CyberShift PaperHost Adobe Corel Time & Attendance Claim Processing Gigabytes! HCM Fixed Assets Costing Accounts Receivable Mobile, Social, Big Data & The Cloud The Internet
 Client/Server
 Mainframe Kilobytes RightScale Social Networking CYworld MobileFrame.com YouTube Jive Software Business myHomework Qzone Tumblr. Toggl News Fring dotCloud Amazon Xing Cookie Doodle New Relic Mozy MailChimp Ah! Fasion Girl Associatedcontent SmugMug Atlassian Rackspace Flickr MobilieIron PingMe BeyondCore Productivity Fed Ex Mobile Twitter Paint.NET Zynga Utilities TripIt 1,820TB of data created 217 new mobile web users Yottabytes
  4. 4. Business challenge – Opportunities lost Competitive Advantage in the Digital Universe in 2012
 Massive amounts of useful data are getting lost % of data that would be potentially useful IF tagged and analyzed 23% 0.5% ¹Source: IDC The Digital Universe in 2020, December 2012 % of the Digital Universe that actually is being tagged and analyzed 3% % actually being tagged for Big Data Value (will grow to 33% by 2020)
  5. 5. Technology challenge Legacy techniques have all fallen short. 86%! Stale technologies Talent shortage of corporations cannot deliver the right information, at the right time to support enterprise outcomes all of the time³ ³Source: Coleman Parkes Survey Nov 2012 IT frustration Lack of insight
  6. 6. Key Market Drivers Lower cost and demonstrate value to the business How do I know the data is current? Massive growth in volume and variety of data High expectations for up-to-date data Data access for Business Analysts How can I make sense of all this data? How do I align this data for business insights?
  7. 7. Big Data challenges that are often overlooked 1. Did you just call my baby ugly?
 2. That’s not what we used before!
  8. 8. Credit Card Risk Analysis PoC Results Summary Measure Data Mart Vertica PoC Factor Rows 365 MM 857 MM 2.56 Table Space 338 Gbyte 983 Gbyte 2.91 BI 74 Seconds 1.62 Seconds 45.68 Transaction 77 Seconds 0.48 Seconds 160.42 Scan 65 Minuets 52.0 Seconds 75.00 Extreme Not Attempted 5.68 seconds ------- Virtual Mart Not Attempted 52.4 seconds ------- Result Summary • PoC contained almost three times (3X) the data volume of Data Mart • PoC queries executed 93 times faster on average than Data Mart • PoC was implemented on a single node with commodity (HP) hardware
  9. 9. Big Data challenges that are often overlooked 1. Did you just call my baby ugly?
 2. That’s not what we used before!
 3. It’s just commodity hardware, right?
  10. 10. HP server speeds into the Guinness World Record books The ProLiant DL 980 recently earned a Guinness World Record by loading  and analyzing 34.3 terabytes of structured and unstructured data per hour in a system configuration that also uses the HP 3PAR StoreServ storage array technology. Just how fast is 34.3 terabytes per hour? So fast that it could load the entire Library of Congress in under 35 minutes. That’s more than 155 million items, including more than 23 million books, 68 million manuscripts, and much, much more. So what can our customers do with the DL980? • California Department of Health Care Services was able to replace 400 of a competitor’s servers with just 4 DL980s • Netherlands customer reduced their data center footprint by 16 square meters and its power consumption by 87.5% • Bank Sinopac was able to cut bulk transactions execution time from 8 hours to 4 hours.
  11. 11. Project Kraken Demonstrating SAP Business Suite on SAP HANA ▪ Meeting SAP needs for a technology platform to handle large amounts of in-memory computing resources% • Leadership platform% • Biggest ever SAP HANA machine% • Development platform for next generation SAP HANA (e.g., DragonHawk)% • Mission-critical environment% Watch: SAP Business Suite on HANA % ▪ 2013 at SAP press event “…we co-labored with HP to demonstrate an x86-based 160 core 8 TB machine, nick-named Kraken running 200 B scans per second…similar to the HP system we put together 20 years ago, just been updated with latest technology…” % Dr. Vishal Sikka, CTO and executive board member, SAP on 10 Jan –
  12. 12. HP AppSystem for Apache Hadoop – Cloudera % • Easier to deploy & scale with unique HP Cluster Manager% % • Easier to manage with real time performance visualization% % • Faster data analysis with ProLiant Gen8 platform% % • Faster loading, sorting, and analysis - 10TB at 120GB/min 1! Push-button deployment 800! 3.8x! 5x! Nodes in minutes not months Times Faster Memory
  13. 13. Project Mercury: eBay runs Hadoop on HP That’s a lot of data!! ! • Over 300 million items for sale “We have gone all in on Big Data, because data is absolutely king” - Dean Nelson, Senior director of global foundation services, eBay • More than 100 million active users • Over $2,000 in transactions/second ! % The Next Generation Data Center! ! • Two 24 Petabyte Hadoop clusters • Largest data warehouse expansion in eBay’s history • Data capacity grew by 500% over six months %
  14. 14. Big Data challenges that are often overlooked 1. Did you just call my baby ugly?
 2. That’s not what we used before!
 3. It’s just commodity hardware, right?
 4. Is your solution sustainable?
  15. 15. HP Moonshot System The world’s first software defined server HP Moonshot 1500 Chassis Supports shared components including power, cooling, and management and fabric % Software defined servers 45 individually serviceable hot-plug cartridges 80%
 Less space 77%
 Less cost Source: HP internal analysis 89%
 Less energy 97%
 Less complexity
  16. 16. HP ProLiant SL4500 HyperStorage Series Purpose built storage density and efficiency for scale out storage SL4540 & SL4545% (1X60) Object Storage & DB One node Unmatched storage density with 60 LFF drives in a single node per chassis SL4540 & SL4545% (2X25) SL4540 & SL4545 % (3X15) Email & Hadoop MongoDB & Hadoop Two node Three node Ideal combination storage density and compute with 25 LFF drives per node in a dual node chassis Optimal storage and compute with 15 LFF drives per node in a triple node chassis
  17. 17. HP is leading in Big Data innovations Fastest Time to Value; Purpose Built for Big Data Scale and Performance HP solutions deliver more choice to meet specific workloads , data volumes and variety versus our competitors’ “one-size-fits-all” approach AppSystem for 
 AppSystem for 
 AppSystem for 
 Vertica SAP HANA Apache Hadoop AppSystem for 
 AppSystem for 
 Microsoft PDW Autonomy
  18. 18. HAVEn – Big Data Platform HAVEn Hadoop/
 Autonomy
 HDFS IDOL Catalog massive volumes of distributed data Social media Video Process and index all information Audio Email Enterprise 
 Vertica Security Analyze at extreme scale 
 in real-time Texts Mobile Collect & unify machine data Transactional 
 data Documents IT/OT nApps Powering 
 HP Software
 + your apps Search engine Images
  19. 19. Questions

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