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Dreamforce Debrief - The platform - keynote by Dave Norris


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Dreamforce Debrief - The platform - keynote by Dave Norris

  1. 1. The PlatformDave Norris VP Business Development, Platform +44 7967 966 987
  2. 2. Safe HarborSafe harbor statement under the Private SecuritiesLitigation Reform Act of 1995:This presentation may contain forward-looking other litigation, risks associated with possible mergersstatements that involve risks, uncertainties, and and acquisitions, the immature market in which weassumptions. If any such uncertainties materialize or if operate, our relatively limited operating history, ourany of the assumptions proves incorrect, the results of ability to expand, retain, and motivate our, inc. could differ materially from the and manage our growth, new releases of our serviceresults expressed or implied by the forward-looking and successful customer deployment, our limited historystatements we make. All statements other than reselling products, and utilizationstatements of historical fact could be deemed forward- and selling to larger enterprise customers. Furtherlooking, including any projections of product or service information on potential factors that could affect theavailability, subscriber growth, earnings, revenues, or financial results of, inc. is included in ourother financial items and any statements regarding annual report on Form 10-Q for the most recent fiscalstrategies or plans of management for future operations, quarter ended April 30, 2011. This documents andstatements of belief, any statements concerning new, others containing important disclosures are available onplanned, or upgraded services or technology the SEC Filings section of the Investor Informationdevelopments and customer contracts or use of our section of our Web Any unreleased services or features referenced in thisThe risks and uncertainties referred to above include – or other presentations, press releases or publicbut are not limited to – risks associated with developing statements are not currently available and may not beand delivering new functionality for our service, new delivered on time or at all. Customers who purchase ourproducts and services, our new business model, our services should make the purchase decisions basedpast operating losses, possible fluctuations in our upon features that are currently available.operating results and rate of growth, interruptions or, inc. assumes no obligation and doesdelays in our Web hosting, breach of our security not intend to update these forward-looking statements.measures, the outcome of intellectual property and
  3. 3. Agenda• Strategy• Positioning• Customer Success
  4. 4. Strategy
  5. 5. Ten Year Computing Cycles 10X more users with each cycle 2010’s Social Revolution 2000’s 1990’s Mobile Desktop Cloud 1980’s Client/Server Cloud Computing 1970’s Mini Computing Computing 1960’s ComputingMainframeComputing Data Business Process Web Mobile SocialManagement Logic Apps Automation Apps Apps Apps Apps Apps
  6. 6. Each Ten Year Computing Cycle Requires a NewPlatform 2010’s Social Revolution 2000’s Mobile Cloud Computing Social Platforms 1990’s Desktop 1980’s Cloud Computing iOS, Android 1970’s Mini Client/Server 1960’s Mainframe Computing .NET, J2EE, Computing Computing Weblogic, Web IMS, VM/CMS, AS400, RDB, ODBC, Visual Sphere CICS, MVS VMS, DG, Basic, HP DB2,Oracle
  7. 7. Salesforce Delivering the #1 EnterpriseCloud Platform 36% of CIOs expect to use salesforce PaaS for Developers PaaS for Business Experts PaaS for ISVs Source: Morgan Stanley CIO Survey, 2011
  8. 8. Social Applications and Platform Open API’s
  9. 9. Heroku is Now Open for JavaDevelopers for A path to the Social Enterprise for 6 million java developers. Fully integrated into the Heroku platform: Instant scale Full visibility Frictionless deployment Add-on ecosystem
  10. 10. and Heroku• – Declarative – Point and click – Business user led• Heroku – Professional developer – $git push heroku master – Ruby, Java, node.js, clojure• Shared vision
  11. 11. Social Revolution: Social EnterpriseApps Available on the AppExchange 1250+ Apps Number of Apps Chatter Exchange Social Apps
  12. 12. AppExchange is the Proven EnterpriseCloud Marketplace 1,300 Apps $500 Million Marketplace ~1 Million installs Number of Installs
  13. 13. Positioning
  14. 14. Delight Your Customers and Employees Social Enterprise 1 Social Customer Profile Product & Collaborate Partners Connect & Sell Listen & Analyze Service & Automate & Social Engage Extend Marketing2 Employee 3 Customer Social Social Networks Networks & Product Social Networks
  15. 15. The Salesforce Social Enterprise,, HerokuCreate Your Employee Create Your Social Create Your Customer Social Network Customer Profile Social NetworkAutomate and extend processes Store social profile Agile develop and deploy Workflow, logic, analytics data Unified data model, Open platform and ecosystem Cloud, social, mobile open integration Integrate to public social networks
  16. 16. Edge Apps – Agility Layer EDGE APPS Lotus Notes Replacement Apps Compliance Apps Departmental Apps HR Apps Core Apps Social Media IT Helpdesk Apps E- Mobile Apps Commerce Site
  17. 17. Customer Success
  18. 18. Customers are Building Their Custom Appson our Platform 410,000 Apps Number of Apps
  19. 19. Burberry – Salesforce and Cap Gemini‘feel the brand’• Internal = External• Social Enterprise• Back Office integration “If you don’t do that I dont know what your business model is in 5 years” Angela Ahrendts, CEO
  20. 20. KLM’s Newest Destination is Twitter Advanced use of Social Media 130,000 Twitter followers Reduced first call resolution rate to 1 hour YouTube – KLM Surprise
  21. 21. Toyota Social Enterprise Chatter for 320,000 Toyota Vehicles Employees Social Customer Profile Dealers/Distributo Toyota Friend rs Mobile Toyota Friend 1-800-4-My- Website Toyota Manufacturing/ Toyota Friend Finance on Youtube Toyota Friend on Toyota Friend Toyota Friend Facebook on mixi on Twitter
  22. 22. THANK YOU