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Four levels of digital mastery
FASHIONISTAS
Many advanced digital features (such
as social, mobile) in silos
No overarching vision
Underdeveloped coordination
Digital culture may exist in silos

DIGITAL MASTERS
Strong overarching digital vision
Good governance
Many digital initiatives generating
business value in measurable ways
Strong digital culture

BEGINNERS

CONSERVATIVES

Management skeptical of the business
value of advanced digital technologies
May be carrying out some experiments
Immature digital culture

Overarching digital vision exists, but may
be underdeveloped
Few advanced digital features, but
traditional capabilities may be
Strong governance across silos
Taking active steps to build digital skills
and culture

The Digital Advantage - Dreamforce_M
Copyright © Capgemini 2013. All Rights Reserved

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Published in: Business, Technology
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