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Commerce in the Fast Lane – Rapid Digital Transformation from Capgemini

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With evolving customer expectations, enterprise organizations need to remain relevant & connected to buyers. However, businesses are running out of the time and resources needed to continually roll out experiences and innovations. Capgemini helps global enterprises get ahead of customer expectations and in market via our Rapid Launch Program.
https://www.capgemini.com/events/sap-cx-live/

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Commerce in the Fast Lane – Rapid Digital Transformation from Capgemini

  1. 1. Commerce in the Fast Lane Rapid Digital Transformation David K. Harrelson Vice President | Capgemini Global Digital Commerce 10 October, 2018
  2. 2. 2Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. IDC Forecasts worldwide spending on digital transformation technologies (hardware, software, and services) is expected to cross the $2 trillion mark by 2021.
  3. 3. 3Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Are organizations turning these investments in digital technologies and process change into successful transformation journeys? Has the juice really been worth the squeeze?
  4. 4. Commerce In The Fast Lane: Setting The Stage 4Commerce in the Fast Lane | David K. Harrelson | 27 September, 2018 © 2018 Capgemini. All rights reserved.
  5. 5. 5Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. In 2012 Capgemini partnered with MIT to conduct a cross-industry study on digital initiatives within multiple industries. Our research included: • Benchmarking digital maturity and key digital trends to understand successes and failures • Analyzing financial performance to ascertain impact of digital initiatives Our research revealed that Digital Masters are committed to investing in technology-enabled initiatives and creating digital transformation leadership capabilities. 157Executive Interviews 400Enterprises
  6. 6. 6Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. In 2018 we undertook new research to gauge whether large organizations have mastered the art and the science of digital transformation. Our Research Included: • 1,300 Sr. Executives • 750 Global Organizations Our research indicates…organization are struggling to fully realize their investments as business successes. Why? • Difficulty adapting to the dizzying pace of change: AI, IoT, eCommerce, Innovation, etc. • Business model disruptions that challenging traditional value chains
  7. 7. 7Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. About Our Research | Organization Country of HQ Source: Capgemini Digital Transformation Institute, Digital Mastery Survey; April–May 2018, N=1,338 respondents, 757 organizations; Capgemini Consulting and the MIT Center for Digital Business, “The Digital Advantage: How digital leaders outperform their peers in every industry,” 2012, N=391 organizations.
  8. 8. Commerce In The Fast Lane: Unlocking The Elements of Digital Mastery 8Commerce in the Fast Lane | David K. Harrelson | 27 September, 2018 © 2018 Capgemini. All rights reserved.
  9. 9. 9Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Digital Masters In The Fast Lane Understanding The Trends & Investments 1. Product portfolio companies are shifting business models to consumer-oriented, subscription commerce revenue models 2. Digital Masters are driven by a need for “consumer intimacy” via Insights, Data & Analytics 3. Digital Masters Have Aligned Operations w/Customer Expectations 4. Digital Masters Innovate & Test Ideas via Rapid Deployment Programs 5. Digital Masters reengineer the Customer Experience via Elevated Creative Designs & Journey Maps
  10. 10. 10Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. 1. Product portfolio companies are shifting business models to consumer-oriented, Subscription Commerce Revenue Models 2. Digital Masters are driven by a need for “consumer intimacy” via Insights, Data & Analytics 3. Digital Masters Have Aligned Operations w/Customer Expectations 4. Digital Masters Innovate & Test Ideas via Rapid Deployment Programs 5. Digital Masters Reengineer the Customer Experience via Elevated Creative Designs & Journey Maps Commerce In The Fast Lane: Unlocking the Elements of Digital Mastery
  11. 11. 11Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Product Portfolio Companies are Shifting Business Models to Consumer-Oriented, Subscription Commerce Revenue Models Commerce In The Fast Lane 1 11Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved.
  12. 12. 12Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. “ ” March 27, 2017 UTC Announces $300m investment into Digital Innovation Hub in Brooklyn, NY. One attraction of establishing a digital presence in New York is the city's enormous base of customers using UTC's elevators as well as heating and cooling equipment. UTC intends to monetize its data and analytics capabilities across all brands to provide customer-centric, subscription- based services to its existing clients and couple it with value-added services leveraging IoT capabilities.” Vince Campisi, SVP & Chief Digital Officer United Technologies
  13. 13. 13Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. August 2016 Monsanto's Climate Corp to expand digital farming platform Monsanto acquires Climate Corp. to leverage & network IoT “in-field sensors” to enable data and analytics to produce subscription- based services for farmers & growers to assess the scope of soil, weather and other data flowing into its digital agriculture tools that help farmers increase crop yields and reduce costs. Monsanto has spent more than $1b in recent years expanding its digital platform. “We view this as the Amazon of agriculture, where we're bringing additional apps up onto our platform and where the best apps win." Hugh Grant CEO Monsanto
  14. 14. 14Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Digital Masters are driven by a need for “consumer intimacy” via Insights, Data & Analytics Commerce In The Fast Lane 2
  15. 15. 15Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. GLOBAL B2B2C DIGITAL TRANSFORMATION Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini.
  16. 16. 16Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Commerce In The Fast Lane | Customer Intimacy Digital Business Disruption Across Multiple Industry Sectors: Automotive All you need for a Volvo XC40 Subscription is your iPhone The Care by Volvo app even lets you use Apple Pay to subscribe. Getting a new car is getting even easier these days. BMW, Lexus, and Volvo have all started selling cars via subscription. The Care by Volvo program gives you an all-wheel-drive XC40, insurance, routine maintenance, roadside assistance and no money down for $600 a month. That sounds pretty great, but it's also super easy to sign up. Now you can sign up and pay for your monthly car sub via in iOS app and Apple Pay. March 30, 2018
  17. 17. 17Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Digital Masters Innovate & Test Ideas via Rapid Deployment Programs Commerce In The Fast Lane 3
  18. 18. 18Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. GLOBAL B2B DIGITAL SALES TRANSFORMATION Headquartered in Milwaukee, WI, Rockwell is a 113 year old company with 2017 revenues of $6.3b. They operate in 80+ countries with 22,000 employees. • Transition from physical CD software sales/syndication to an “iTunes-like” self- service revenue model • Transform the customer experience with a subscription-based eCommerce capability • Enable automated quotation and order management • Create a digital billing model enabling bundled-transactions, entitlements, metering & cross/up-sell • Enable Contract Management capabilities • Launched the SAP Commerce Cloud in 10 weeks
  19. 19. 19Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. How does Capgemini help clients reap the juice from the squeeze?
  20. 20. 20Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Rapid Launch Accelerator (RLA) • Comprehensive process for launching a SAP Commerce Cloud Web Property on an accelerated schedule • Rapid Launch is achieved by managing Features, Functions, Integration Points, SKU count, Consumer/Customer Launch Spectrum, & Creative Requirements, much more… • Fully branded, feature-rich Commerce site based on SAP Commerce Cloud Accelerators & the Capgemini Rapid Launch Accelerator (RLA) for both B2B & B2C scenarios • Leverage proven best practices and expert implementation methodologies for predictable results • Incorporate Award-Winning Digital Agency Services to ensure success: XD, CI, Hosting, CR • Live in as little as 20 weeks • Targeted Initial Launch Price : < $1m
  21. 21. 21Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Rapid Launch Accelerator (RLA) • Rapid Launch Accelerator B2B: Built on top of SAP Commerce Cloud customizing B2B user experience, complete with integrations of ECC & S/4 HANA, C4C,& AI • Rapid Launch Accelerator B2C: NextGen cognitive and contextual eCommerce, built on SAP Commerce Cloud, complete with Google API, AI, IBM Watson, 3D printing & Mobile app. • Headless Architecture implementation, with Adobe AEM, SAP Commerce Cloud, Data Hub, Other SFA Solutions • ECC & S/4HANA integration via Datahub • Improved User Experience:  Dashboards for budget vs spend dollars  Account Summary views • Multi cart management • Multiple delivery options & delivery dates • Google AI Chatbot integration • Express data load functionality • Live Chat integration • Text/SMS Integration • SAP Leonardo Integration • POV’s with deep analysis for:  Use of right ETL tools ERP/CRM integrations & Marketplace design  Comparison of best architectural landscapes & stacks • Seamless Customer Engagement (SCE) with multiple technologies to deliver omnichannel capabilities • Future Ready UX for buying online, complete with ioT, Mulesoft, mobile app, AI, Watson, Bluemix  FB Bot- for bot driven registration  Curated Aisle- for push recommended products interactively in physical stores
  22. 22. 22Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Rapid Launch Accelerator (RLA) A Comprehensive ONE TEAM Accelerated Approach To Commerce In The Fast Lane
  23. 23. Commerce In The Fast Lane: Final Thoughts
  24. 24. 24Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. What Does It Mean to Be a Digital Master in The Fast Lane 1. Digital Masters w/Product Portfolio Companies are shifting business models to consumer-oriented, subscription commerce revenue models 2. Digital Masters are driven by a need for “consumer intimacy” via Insights, Data & Analytics driving change 3. Digital Masters Have Aligned Operations w/Customer Expectations 4. Digital Masters Innovate & Test Ideas via Rapid Deployment Programs 5. Digital Masters reengineer the Customer Experience via Elevated Creative Designs & Journey Maps
  25. 25. 25Commerce in the Fast Lane | David K. Harrelson | 10 October, 2018 © 2018 Capgemini. All rights reserved. Placeholder Heading Speaker sessions at Capgemini Booth P1 Date and Time Let’s Talk Conversational Commerce 10 October 1:30 pm – 1:50 pm Isn’t it time you got married? Why subscription commerce is key to B2B success 11 October 12:10 pm - 12:30 pm “David Harrelson has over 25 years of business development, executive management and digital consulting experience within high-growth organizations covering a unique mix of software sales, digital strategy, creative design and digital technology enablement in both domestic and international markets. Dave Harrelson Vice President | Digital Commerce GTM Leader Contact Details Name : David K Harrelson Twitter: Digital Dave 10 Phone no. : +1 630.229.5764 Email ID : david.harrelson@capgemini.com Linkedin handle : linkedin.com/in/davidharrelson
  26. 26. This presentation contains information that may be privileged or confidential and is the property of the Capgemini Group. Copyright © 2018 Capgemini. All rights reserved. A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 200,000 team members in over 40 countries. The Group reported 2017 global revenues of EUR 12.8 billion. About Capgemini Learn more about us at www.capgemini.com

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