Mit Sloan 0807

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Mit Sloan 0807

  1. 1. Travels around the Internet Saul Klein MIT Sloan School
  2. 2. Financial map of the last 14 years…. 1993-2007
  3. 3. Trying to push old media uphill.... 1993-1994
  4. 4. Riding the first Internet mini wave…. 1995-1997
  5. 5. Watching the ascent from Redmond…. 1997-1999
  6. 6. Experiencing the bubble bursting… 2000-2002
  7. 7. Going back to basics in Europe…. 2002-2004
  8. 8. The web reaches an inflection point…. 2004-2006
  9. 9. Doubling down on the Internet…. 2003-today
  10. 10. Web is huge and no longer American….
  11. 11. Broadband is widely adopted….
  12. 12. It’s also not just English speaking….
  13. 13. Online advertising has tipped…
  14. 14. Young technical talent is global …
  15. 15. It’s been a very eclectic experience…. Publishing Entertainment Marketing Technology Retail
  16. 16. Trying lots of different approaches…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit
  17. 17. Operating at very different stages…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit Seed Early-Stage Fortune 500
  18. 18. Playing lots of different roles…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit Seed Early-Stage Fortune 500 Founder Board Member CEO General Management Marketing Investor
  19. 19. Thinking about starting the business… Opportunity Others Ownership
  20. 20. How big is the opportunity….
  21. 21. Who are the others….
  22. 22. What level of ownership is available….
  23. 23. Thinking about starting the business… Opportunity Others Ownership Customers Conversations Convenience Costs Competition
  24. 24. Maniacal focus on the customer….
  25. 25. Encourage customer conversations….
  26. 26. Offer new levels of convenience….
  27. 27. Leverage and manage cost structure…
  28. 28. Let the competition worry about itself…
  29. 29. Seeding first-time entrepreneurs….
  30. 30. is now in 60+ cities….
  31. 31. Go out there, think big, take some risks…
  32. 32. It’s ok to fail…learn from your mistakes
  33. 33. Pick yourself up and try again…
  34. 34. Thanks… saul@klein.name http://localglo.be http://www.seedcamp.com http://www.opencoffeeclub.org

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