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CapCom13: AT15: Produire de l'intelligence collective avec les agents -part2

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La participation apparaît comme un levier essentiel de communication interne. Elle contribue à fédérer les agents autour du projet de l'institution. Loin de la boîte à idées, c'est la notion d'intelligence collective qui en est le socle. Concrètement comment faire travailler les agents ensemble ? Faut-il, pour être efficace, respecter les secteurs et les hiérarchies ou au contraire décloisonner les services ? Quelles techniques d'animations utiliser pour produire du matériau intéressant ? Comment ensuite l'exploiter et en restituer les résultats ?

Stéphane Aguilara, chef du service de la com'interne du Conseil général de l'Essonne, Marie Le Calonec, dircom de la Communauté d'agglomération Seine-Eure, Nicolas Goin, consultant en organisation et nouvelles technologies, Lecko, Franck Plasse, dircab de la ville de Lieusaint.

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CapCom13: AT15: Produire de l'intelligence collective avec les agents -part2

  1. 1. 25 Forum de la communication publique et territoriale La Rochelle 10, 11 & 12 dé cembre
  2. 2. 25 Forum de la communication publique et territoriale La Rochelle 10, 11 & 12 dé cembre Atelier mé thodologique n° 15 Produire de l'intelligence collective avec les agents ANIMÉ PAR STÉ PHANE AGUILERA INTERVENANTS MARIE LE CALONEC FRANCK PLASSE NICOLAS GOIN
  3. 3. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents Communauté d’agglomé ration SeineEure Refonte du site internet
  4. 4. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents Historique Cré é e en 2001 Fusion avec la Communauté de communes Seine Bord au 1er janvier 2013 Quelques chiffres 2013 - 37 communes - 68 500 habitants - 106 é lus - 240 agents (170 en 2011) - 5 directions et 28 services et missions
  5. 5. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents Contexte # Hiver 2011 : Audit sur le service communication # Printemps recrutement d’une directrice et d’une journaliste # Transformation du service communication en direction de la communication (externe et interne) au 1er aoû 2011 t # Validation d’une straté gie de com 2011/2014 # Cré ation d’une charte graphique : novembre 2011 # Cré ation du Magazine : 1ere distribution en janvier 2012 # Refonte des outils, mise en place des relations presse, des relations publiques # Refonte du site internet : septembre 2011à juillet 2012. # Mise en ligne premiè re semaine de janvier 2013 dans la foulé e de la fusion des 2 EPCI
  6. 6. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents Etat des lieux # Un site web obsolè te, difficile à mettre à jour techniquement. Trè s peu vivant avec beaucoup d’informations obsolè tes malgré un contenu trè s riche, # Un second site dé dié uniquement à la vidé o et redondant avec le site institutionnel, # 2 adresses de sites officiels, Points forts # Une trè s forte attente en matiè re de communication sur les projets de la part des agents. # Une envie pour le travail en transversalité , mais peu d’occasions. Point de blocage # Une ré sistance au dé cloisonnement hié rarchique pour certains chefs de service et directeurs
  7. 7. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents Objectifs Communication externe > Refondre le site web pour offrir à l’Agglo un vé ritable outil de communication, vivant, structuré , attractif et complé mentaire du Mag et des divers documents de communication > Augmenter la fré quentation des internautes et la lisibilité de l’action de l’Agglo Communication interne > Impliquer les é lus via un questionnaire. > Emporter l’adhé sion des agents, premiers ambassadeurs de l’Agglo et producteurs d’informations. > Permettre aux agents d’é changer entre eux sur la communication de l’Agglo, sur les outils. > Sensibiliser les services aux projets de communication des collè gues.
  8. 8. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents La Dé marche : Faire simple ! Une dé marche projet basique, lisible par tous et balisé e dans le temps Les é tapes de la dé marche projet # Elaboration d’une note straté gique accompagné e d’un calendrier de travail # Validation en comité de direction et avec la pré sidence. # Ré union des chefs de service et lancement du projet. # Consultation des é lus de la confé rence des pré sidents, information sur la dé marche projet. # Ré union avec les groupes de travail : pour la conception de l’arborescence. # Conception de la charte graphique. # Dé veloppement technique. # Pré paration des contenus. # Inté gration des contenus. # Phase de recette. # Mise en ligne.
  9. 9. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents # Constitution des groupes de travail # Les temps de travail # Partage de la production Les groupes de travail ont é té constitué s en collaboration avec les directeurs et chefs de service, sur la base du volontariat des agents. Ainsi, tous les niveaux hié rarchiques et toutes les directions ont é té repré senté s. Les ré union « Tempê tes de cerveaux » ont é té animé es par la direction de la com, sous la forme de discussions à bâ tons rompus. Les participants devant se positionner de leur point de vue de technicien puis ensuite d’habitant ou futur habitant du territoire . Les idé es ont é té listé es au fur et à mesure de la discussion sur paper-board. Le compte rendu produit dans la foulé e é tait ensuite distribué à tous les services pour ê enrichis tre par tous ceux qui le souhaitaient, y compris les agents ne participants pas aux ré unions.
  10. 10. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents Les groupes de travail # Pré sentation de notre territoire : Politiques durables, finances, direction, Scot # Environnement et cycle de l’eau : Milieux naturels, politiques durables, cycle de l’eau, propreté -gestion des dé chets, dé placement # Amé nagement urbain et dé v. Economique : Projets urbains, scot, dé veloppement é co, urbanisme, patrimoine, voirie, habitat # Services directs à la population : PLIE, tourisme, urbanisme, propreté , dé placements, politique de la ville, cycle de l’eau, accueil # E-administration : Finances, juridique, assemblé es-moyens gé né raux, informatique, RH.
  11. 11. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents Organisation des ré unions # Pré sentation des enjeux, des attentes, du calendrier à chaque groupe en dé but de ré union # Cadrage de l’attente de la ré union « tempê de cerveaux » te # Lancement de premiè res pistes « é videntes » pour amorcer la ré flexion # Faire attention que tout le monde participe et qu’un « dominant » ne prenne pas toute la place # Choix de ne pas utiliser de moyens techniques autres qu’un crayon et du papier pour les ré unions pour que la production d’idé es ne soit pas parasité e et que la parole soit libé ré e # Ré daction de compte-rendu et diffusion directement à la fin de chaque ré union à l’ensemble des services pour permettre à chacun de ré agir et de contribuer. Ce partage de l’information a é galement permis d’é viter les redites entre les diverses ré unions.
  12. 12. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents
  13. 13. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents Ré sultats # Nombre d’agents participants : 36 en ré unions plus une dizaine par mail. Sur 170 agents # Provenance des agents : 5 directions et 22 services. # Profils des agents : Directeurs, chefs de services, chargé s de mission, assistantes, secré taires, ingé nieurs, chargé s d’accueil, animateurs,… # Nombre de ré unions : 5 # Nombre de propositions : 166, avec des idé es de services, de contenus, de rubriques. # Validation facilité e des rubriques et des contenus. # La communication interne lié e à la communication externe
  14. 14. Et ensuite ? Mé thodologie utilisé e à nouveau pour : # Le choix de la charte graphique en 201. # Le livret d’accueil de l’agent, en groupe plus restreint, en 2012. # La cré ation d’une nouvelle rubrique du site web destiné e aux nouveaux arrivants # Le guide des procé dures administratives 2013/2014 (en cours)
  15. 15. Ateliers mé thodologiques Produire de l'intelligence collective avec les agents

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