Canvas8, the leading behavioural insights agency, are delighted to announce the release of their biannual trending document, Keeping TABS Q2 2011.
The document is a summary of the most important trends and drivers currently influencing global consumer culture.
TABS is an acronym of Trends, Anthropology, Behaviour and Strategy - the four components necessary in understanding global societal developments. Information has been sourced from academic journals, hundreds of industry blogs and the minds of an exclusive network of globally recognised Thought Leaders.
Whilst tracking the progress of trends documented in the previous Keeping TABS, the report also identifies new emerging consumer trends such as: Byegender; Life as an Enterprise; Serendipity and Being+