Kate Bull presents The People's Supermarket @ Canvas8

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Launched in the summer of 2010 and featured on Channel 4, The People's Supermarket aims to offer ‘an alternative food buying network’ for local communities.

On the night of their first birthday, TPS co-founder Kate Bull presented us with their inspiring story.


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  • For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects.   What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply.   The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket.   We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.  
  • For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects.   What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply.   The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket.   We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.  
  • For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects.   What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply.   The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket.   We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.  
  • For nearly three years, this project has taken over the lives of the three co-founders Kate Bull, Arthur Potts Dawson and David Barrie. Arthur brought his experience of food and eco-sustainability in an urban environment, Kate her retailing and business expertise and David his understanding of community and regeneration projects.   What we have achieved along with our members, supporters and customers is the start of something significant: a movement that enables people to help create a credible alternative to the dominant commercial structures involved with our food production, manufacture and supply.   The UK, has some of the best food retailers in the world. They employ a huge number of people; they sell food in extremely safe and hygienic conditions at low prices to the consumer. But all this comes at a hidden cost. to the environment, to people’s health and to the farmer. It is this problematic aspect of mass food retailing that concerns The People’s Supermarket.   We set out to use the standard business model of a convenience supermarket and twist it, to construct a social enterprise that is commercially sustainable to enable it to be socially and environmentally sustainable. We have overcome numerous challenges and barriers, and have chosen to face them all with a positive “can do” attitude. We aren’t content to just point out the problems: we aim to be part of the solution.  
  • Kate Bull presents The People's Supermarket @ Canvas8

    1. 1. <ul><li>The Role of Brands in Society </li></ul><ul><li>A perspective by Kate Bull, CEO </li></ul><ul><li>The People’s Supermarket </li></ul>
    2. 2. Where it all began <ul><li>The dream </li></ul><ul><li>The people behind the idea </li></ul><ul><li>Why we wanted to do this </li></ul>
    3. 3. We are… <ul><li>A sustainable food </li></ul><ul><li>co-operative that responds to the needs of the local community and provides healthy, local food at reasonable prices. </li></ul>
    4. 4. We aim to… <ul><li>To create a community </li></ul><ul><li>supermarket that </li></ul><ul><li>highlights the </li></ul><ul><li>possibilities of </li></ul><ul><li>consumer power and </li></ul><ul><li>challenges the </li></ul><ul><li>status quo. </li></ul>
    5. 5. We think differently
    6. 6. We aim to buy… <ul><li>Fresh fruit, veg from UK and Europe only </li></ul><ul><li>Bananas are an exception! </li></ul><ul><li>Dairy products and responsibly sourced Meat and Fish from UK and Europe. </li></ul>
    7. 7. It’s all about the people <ul><li>Run by our 1000 </li></ul><ul><li>members, all get a say </li></ul><ul><li>in how we run the </li></ul><ul><li>business, receive a </li></ul><ul><li>10% discount and </li></ul><ul><li>commit to working for 4 </li></ul><ul><li>hrs every 4 weeks in the </li></ul><ul><li>store. </li></ul>
    8. 8. We try hard to help <ul><li>Job creation </li></ul><ul><li>We help people get qualifications </li></ul><ul><li>Learn new life skills </li></ul><ul><li>We work within the community </li></ul><ul><li>Help other enterprises </li></ul>
    9. 9. We have… <ul><li>Created 17 new jobs. </li></ul><ul><li>Worked with 50 long </li></ul><ul><li>term unemployed </li></ul><ul><li>people. </li></ul><ul><li>Volunteers from - </li></ul><ul><li>Victims of torture </li></ul><ul><li>Recovering from addictions </li></ul><ul><li>Major corporations </li></ul>
    10. 10. We create opportunities; The People’s Florist The People’s Kitchen And our latest…The People’s Delivery Service
    11. 11. We talk to… <ul><li>Via Facebook </li></ul><ul><li>1 million views </li></ul><ul><li>7,500 followers </li></ul><ul><li>5,300 comments </li></ul><ul><li>Twitter </li></ul><ul><li>3 months - 3600 followers </li></ul>
    12. 12. We use simple text and hand written signage to communicate. Everyone and anyone can make a message.
    13. 13. We are not ….. <ul><li>A Charity </li></ul><ul><li>We get no tax breaks </li></ul><ul><li>and don’t rely on </li></ul><ul><li>government grants or </li></ul><ul><li>Funds </li></ul><ul><li>Or help on business </li></ul><ul><li>rates. </li></ul>
    14. 14. We did not ….. <ul><li>Get any help from the </li></ul><ul><li>Banks or venture </li></ul><ul><li>capitalists. </li></ul><ul><li>No over draft, no bank </li></ul><ul><li>loans, no credit card </li></ul><ul><li>acceptance facilities. </li></ul><ul><li>We were considered too risky </li></ul>
    15. 15. We are… <ul><li>Financially solvent </li></ul><ul><li>At the front of a movement </li></ul><ul><li>Inspiring others </li></ul><ul><li>Making a difference </li></ul>
    16. 16. <ul><li>Today </li></ul><ul><li>is our </li></ul><ul><li>First </li></ul><ul><li>Birthday </li></ul>

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