goBrand English No BP

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goBrand English No BP

  1. 1. Call my name Author: Roberto Marsicano
  2. 2. BRAND – what isBRAND: an automatic directory service To call: • brands, products • services, companies • organizations, nicknames using their names. Patented, unique, not replicable
  3. 3. BRAND – the painThe mind knows the BRAND but… … needs a phone number to reach it!Brand is the only element for the impulse buying ( Chuck Pettis President Brand Solutions www.brand.com )
  4. 4. BRAND – how it worksUser tap a name The prefix routes the call in his mobile To the BRAND exchange. NIKE   ne tw o rk 4XXXX 78737569   Software on the mobile The BRAND exchange generates prefix and code connects the user for the name, to the brand then makes a call
  5. 5. BRAND – call me… …by nick @cannedcat …by name Roberto Marsicano
  6. 6. BRAND – C2P/C2S: Consumer to Product/ServiceUser tap a product name JOOP ne tw o rk Impulse buying Mobile buying Privacy
  7. 7. BRAND – what names? ALL!
  8. 8. BRAND – A lot of names• Companies: SONY, 3M, TODS, BURBERRYS,US NAVY• Trademarks: iPhone, PS3, D&G,BMW Z4,BIMBI,Carrera• Branches: HSBC London• People: Tom Cruise, Lady Gaga, Bar Rafaeli• Facilities: MISSONI Outlet, VERSACE show room• International: National and Local names• Products: DVD, books, software, cosmetics, cars, ships• Temporary names: election pool, contest, events
  9. 9. Generic names? Bids? • Loans • Tickets • Houses • Books • Travels • Fashion • Jobs • Beauty • Games • News • Movie • Sport • Music • Shoes
  10. 10. BRAND – an automatic directory service No operators. Customers manage their names. Any change via mobile a/o internet.
  11. 11. BRAND – the market• millions of SIM• Millions of companies & organizations• Millions of: • brands, products, people, nicknames, services, names
  12. 12. BRAND – Contacts contact: Roberto Marsicano Viale Corsica ,45 - 20133 Milano - Italy Tel: +39 02 36 56 20 64 - Ph: +39 340 230 79 30 e-mail: roberto@marsicano.com www.twitter.com/cannedcatBRAND ® registered trademark - BRAND copyright © - All rights reserved. BRAND is a patented technology

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