TERRA International                                          2012        Mission                            Vision        ...
A                                    Welcome Welcome to Terra LTD, an international company that provides a wide range of ...
TERRA HOTELSFor Terra success in the hospitality industry consists of more thanproviding return of investment. We understa...
TERRA’S APPROACH                                                    A Hospitality PhilosophyThe general public considers t...
The TERRA Factor                                                                        Customer                          ...
TERRA HOTELSPegasos Resort*****          Club Resort Atlantis*****              River Kwai Resort*****Alanya, Turkey      ...
• From project planning & design through final construction   TERRA SOLUTIONS                                     Developm...
TERRA INVESTTodays hospitality sector seems to be growingexponentially into all directions, thus investmentopportunities h...
A. Parador Resort                    B. The Preserve at Albanoi                 C. Mautendorf Ski ResortManuel Antonio, Co...
TERRA DEVELOPMENT   Terra International is a global hospitality related real-estate development and management company. We...
Dear Clients, Friends &       Associates,Our mission is to thoroughlyunderstand and realize the needs ofowners,     invest...
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Terra Hotels 2013s

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Terra Hotels 2013s

  1. 1. TERRA International 2012 Mission Vision The impossible isTo thoroughly understand To create unique products often the untried…and realize the needs of that withstand the sense ofowners, investors and end time and become soughtconsumers, to consistently after classics.surpass their expectations bydelivering successful solutionswith a comprehensive service. terra@terrahotels.com www.terrahotels.com
  2. 2. A Welcome Welcome to Terra LTD, an international company that provides a wide range of services to the hospitality industry specializing in resort development, operations and consulting. Through 25 years of experience, Terra has gained in depth knowledge on all aspects of the business and thus successfully strikes for solutions to maximize owner’s returns and realize their investment expectations. Whether it is a multi- million dollar mixed use luxury resort project or a small family budget hotel business, Terra LTD strike with a clear definition of a propertys position and potential for a maximum result, even with a tight financial plan. Terra International takes pride in balancing the needs of owners, guests, associates and communities in which it operates. Terra LTD focuses on four main divisions, which are vital to the understanding of its multi-operational organization. However, Terra LTD is not solely limited to these four functions, but also welcomes other operations, as well as the functioning of the divisions either separately, or upon desire, in conjunction with other divisions. Terra Terra Terra Terra Hotels Solutions Invest DevelopmentTerra’s resolution for Terra’s range of services International investment Terra’s comprehensivesuccessful world-wide for all hospitality needs opportunities in various hospitality development hotel operations scales services 2
  3. 3. TERRA HOTELSFor Terra success in the hospitality industry consists of more thanproviding return of investment. We understand what owners, investorsand guests expect from us: a financially fruitful partnership, tailored tospecific needs, a complete service range and a unique experience.We achieve this level of success through professional leadership, solidoperations, aggressive sales and marketing, content and well-trainedemployees delivering excellent guest services and timely financialinformation. Our innovative yet proven expertise in the hospitalityindustry enables us to focus on the nuanced factors of hotel management& optimizing the work process enabling strong financial returns.We create memorable lifestyle experiences for guests through storylinesthat emphasize and blend the unique aspects of property amenities;location and associate talent that transform an ordinary hotel/resort stayinto a special event.With extensive knowledge in the hospitality business & based on yearsof direct experience in the hotel & resort business as owners &investors, Terra is uniquely qualified to maximize the success & to turnaround distressed and under-performing properties into highly profitableassets. Desert Resort, U.A.E. Sunrise All Suites Resort, Bulgaria Secret Harbor, Grenada 3
  4. 4. TERRA’S APPROACH A Hospitality PhilosophyThe general public considers that resort represent the best of vacation experiences as the term is associated with luxury products andwith unique destinations. The implications, is that they expect superior facilities and services at a beautiful location.Our properties are designed to attract, hold and satisfy its guests so that they become repeat visitors and ambassadors. Terra achievesthese objectives with a management strategy that operates at a variety of scales and with a selection of target markets chosenspecifically for each individual product, as well as being constant in the creation of a valued experience. Key Considerations ℵ Capture through differentiation – Terra capture’s rather than attracts its guests ℵ Attempt to be self-contained – by providing & attractions to keep guests engaged for the whole extend of their stay & their expenditures within the resort. ℵ Deliver fabulous facilities & amazing service Management Leadership is required to initiate ideas & motivate Planning is the crucial 1st phase in that communicates the leaders it others to provide excellent ideas via a tangible & service & to keep innovating negotiable formatTERRA attempts its business to be a comprehensive long-termsustainable operation. LEADERSHIP PLANNING 1. Making a profit. 2. Developing an attractive and competitive product. CONTROL ORGANIZATION 3. Developing an attentive & skilled workforce. 4. Becoming a sustainable operation. Given the long-term nature of Control is required to ensure Resorts are complex the plan stays on track or is businesses at any level. resorts & the symbiosis between its business success with the altered where necessary to Capable management teams health of surrounding environments & communities, sustainable accommodate misjudgments are created and supportive & changing market staff trained & hired to development is an important principle for resort business. conditions implement goals Service OrganizationThe basic resort product is the selling of experiences. Although this may involvemany tangible products, the final output is an intangible & highly personal guestexperience. This means regular business management and procedures to developquality and reliable products must be augmented by service management principlesand procedures to draw the best out of a resorts physical assets. Selling a resortexperience involves staff combining quality products & service with a guest’sexpectations and mood, so the guest becomes a significant player & partner in theexperiential resort product. Simply managing workers does not result in greatservice, they need to be trained, prepared and trusted to perform. 4
  5. 5. The TERRA Factor Customer TargetTerra’s proven success lies in creating the optimalproduct for the customer. This is achieved through Lifestyle Concept Servicethoroughly researching not only the end consumer but allguests (internal & external) involved in the process ofproducing the perfect product. Once Terra has identifiedwhat each guest needs the individual components: Optimalservice, philosophy, branding, design, lifestyle conceptand customer target are customized to establish the Productoptimal product. With this optimal product Terra is then Design Philosophyable to secure its financial success and generate a highGOP and EBITDA. This step is generally underestimated,as most management will just accept that the generally Brandingfound guidelines in hospitality are what the guest wants.However, as each hospitality establishment is different sois each guest and successful management will recognizethe subtle differences an adapt its product accordingly.Terra makes recognizing its guests, which includes itsemployees, suppliers, investors, owners as well as theconsumer of the product, a priority as it is the key to longlasting financial success. Financial Success Terra’s financial success is secured through 5 main processes: 1. The TERRA Factor – through creating the optimal product one establishes content, satisfied & relaxed customers these customers in return for their satisfaction will spend more with the resort and will also become brand ambassadors inviting others to test the service this in return generates revenue for the establishment. 2. Cost management – through years of experience Terra has become an expert at cost management. Terra micro-manages hotel costs with a holistic approach & identifies areas where the cost structure can be minimized without compromising service levels. In our latest Cinderella story Terra managed to cut costs by 70% turning a hotel in deficit into one with a positive EBITDA under a year! 3. Terra’s TABERNUS software – Terra has created software that allows for real time viewing of the hotel’s financial situation. With this system Terra has a constant view of the bottom line, and not only at the end of the month or even at the end of the year, this allows us to react if necessary before it is too late. This system is not only real time but is also available online, from any computer and any location. 4. Employee participation – through Terra’s unique software system all employees’ can see in real time how each cost effects the bottom line. Terra gives employees a percentage bonus, through the bonus and the transparency of all costs and profit employees are motivated as they see how each action affects the bonus they Our Service Promise will receive. Through this system a unique team atmosphere is created where every employee is truly part of the success and actsTerra’s service focuses on a personal attention to detail upon it. Where other companies provide large handbooks forand a dedication towards individual preferences. guidelines, we train our staff to analyse the situation and actTherefore, the Terra service concept is not based on accordingly, this system allows for flexibility in every situationproviding the ‘best’ service, which implements that there with amazing service.is just one that fits all, but a tailor made, personalised, 5. Quality control – we do not only give out guest questionnaires andexperience orientated and exclusive one. These services take issues guests had or their satisfaction at face value, Terrawill be vivid and flexible ready to be adapted to new takes the time to converse with guests and to find out theinfluences and trends. underlying entities of their satisfaction or dis-satisfaction. 5
  6. 6. TERRA HOTELSPegasos Resort***** Club Resort Atlantis***** River Kwai Resort*****Alanya, Turkey Izmir, Turkey River Kwai, ThailandHoliday Resort Destination Resort Boutique Resort474 Rooms - 15 F&B Outlets 303 Rooms - 8 F&B Outlets 100 Villas - 3 F&B OutletsGOP 43% GOP 49% GOP 48%Blumenhotel**** Sunrise All Suites Resort**** Club Marmara****St. Veit/Glan, Austria Obzor, Bulgaria EgyptBusiness Hotel Holiday All Suites Resort Holiday Resort110 Rooms – 2 F&B Outlets 150 Suites & 80 Apartments – 5 450 Rooms – 10 F&B OutletsGOP 32% GOP 45% GOP 51%Palma Riva Resort**** St. George & Neptune Beach**** Hotel President****Morocco St. Augustine, FL, U.S.A. TunisiaHoliday Resort Boutique Hotel Holiday Resort320 Rooms – 6 F&B Outlets 161 Rooms – 3 F&B Outlets 346 Rooms – 6 F&B OutletsGOP 44% GOP 36% GOP 52% For more resorts & hotels please visit www.terrahotels.com 6
  7. 7. • From project planning & design through final construction TERRA SOLUTIONS Development or refurbishment, TERRA LTD provides comprehensive development and expertise.Since every project has unique characteristics, itis our goal to provide tailor made solutions inevery step we take. The advantages of having allessential elements processed from one singlesource build the basis for a wide-ranging series of Re- • Our involvement in the renovation or re-devoplment of under performing properties ranges from complete re- postioning based upon strategic plans to re-furbishinghighly successful projects. Development during ongoing operations.Providing professional solutions at highest • We provide a compelte range of services in all pre-standards has over the years led to a great number opening phases. At this stage, detailed operationalof satisfied clients and partners. The industrialrecognition and our expertise enable us to realize Pre-Opening planning combined with a clear overview must be performed to ensure a harmonic opening & successfulsmall scale as well as multi million dollar projects operation of the property.at the highest possible degree of professionalism. • I n todays competitive environment, successful Resort organization will be those that focus on principles that directly relate to guest satisfaction, professional staff, and Operations quality management techniques that maximize the return of investment and property value. • We implement a full service financial analysis on each Financial property. Each property will be analyzed based on pre- determined standards and efficiencies and against industry norms based on the particular country. • Of crucial importance is the need to recruit an attentive Human and skilled workforce, one who can deliver the promised quality product and service. Developing and maintaining a committed, competent, well-managed and well motivated Resources team is one of the biggest challenges in todays hospitality industry. 7
  8. 8. TERRA INVESTTodays hospitality sector seems to be growingexponentially into all directions, thus investmentopportunities have risen in all directions offeringinvestors a wide array of choices and possibilities.Terra LTD has in-depth knowledge and experience inthis sector and being a company that truly understandsthe needs of customers, employees and investors itchooses not only visionary projects but projects thatare secure potentials. Thus, Terra LTD offers realestate opportunities in the hospitality sector of theirown selected projects for a lasting investment. A B CThe development of a new (mixed-use) Terra LTD has produced numerous A. Hashabah Cityresort or hotel is dynamic in nature and a market, feasibility and situation analysis Khartoum, Sudancomplex undertaking; as it combines studies, as a solid base for business and 345 Rooms & 246 Villasmulti-layers of different, professional conceptual strategy plans. Our Land: 100 hastructures that must be developed and involvement in the development process ROI: 76%integrated into the main frame. This can ranges from participating in pre-present multi-faceted issues and assembled groups, to engaging and B. Villarschallenges for owners, operators, lenders coordinating a compatible development Villars-sur-Ollon, Switzerlandand builders. Only experience, team typically comprising of architects, 22 Chalets & 62 Residences & 55 Roomscombined with skill and innovation, civil engineers, contractors and Land: 8.7 haprovide the expertise necessary to designers, delivering a turnkey product. ROI: 51%navigate through such complexities andchallenges to deliver a project with We are passionately committed to C. Secret Harbor providing a un-outdo-able guestoptimum design and efficiency, Grenadawithstanding all guests’ demands and experience and delivering exceptional return of investment as resort/hotel 22 Villas & 24 Suites & Marinaanticipations, within the cost parameters Land: 3,7 hathat enable operational success. developers and managers. ROI: 56% 8
  9. 9. A. Parador Resort B. The Preserve at Albanoi C. Mautendorf Ski ResortManuel Antonio, Costa Rica Durres, Albania Mautendorf, Austria92 Residences & 40 Penthouses 288 Residences & 300 Villas 55 Residences & 30 ChaletsLand: 5.3 ha Land: 214 ha Land: 8 haROI: 75% ROI: 59% ROI: 40%D. Taganaan Resort E. Levera Beach Resort F. Casa de Campo IITaganaan Island, Philippines St. Patricks, Grenada Dominican Republic450 Residences & 450 Villas 200 Villas 1500 Rooms & 300 VillasLand: 300 ha Land: 150 ha Land: 1700 haROI: 104% ROI: 59% ROI: 71%G. Petit Mustique H. Bequia I. Desert ResortSt. Vincent & Grenadines St. Vincent & Grenadines Abu Dhabi, U.A.E.110 Residences & 40 Villas 40 Residences & 28 Villas 500 RoomsLand: 40 ha Land: 8 ha Land: 12 haROI: 45% ROI: 70% ROI: 68% For more projects please visit www.terrahotels.com A B C A B D E F DG EH F I 9
  10. 10. TERRA DEVELOPMENT Terra International is a global hospitality related real-estate development and management company. We specialize in giving our clients a complete package, where every issue from procuring the land to successfully managing the resort or hotel with our unique management system that allows the owner to have real-time updates on their property. Our expertise are in delivering a complete package with a concept and design idea that is followed through the whole project and gives the end product a strong red line that can be seen in every detail of the product. With Terra hiring an architect, a contractor, a designer, a management company and making sure they all work in unison becomes redundant. Terra’s team and network includes every type of professional that is necessary for a successful project. Our worldwide network allows us to deliver high quality at a low cost and our management expertise allows us to deliver every detail on time with the utmost workmanship. WHAT IS UNIQUE? We target an ROI of more than 30%. We offer an A to Z package; we will do it all to highest expectations. We create unique life style concepts that do not only sound lavish but also actually appeal to the customer segment. We give owners a tool that allows for real time financial and operational insight into the property; waiting for financial forecasts and P&L statements are a thing of the past with TERRA. Benchmarking & Development Permit Off plan sales Building Pre-openingPhase 1 Phase 2 Phase 3 Phase 4 Phase 5 Market Study Preparation of sample Life Style Design rooms Tender Documents Operation of the Architectural Concept Development Execution Construction of Project residences & Feasability Study restaurants Construction Master Plan Construction Permit Supervision Resort/hotel Preparation of sales Management Business Plan brochures & legal agreements Procurement (FF&E, DS) Exterior & Interior Design Markeitng Architectural Negotiations with Real Interior Design Estate Agencies Execution conceptual design & plans Sales presentations & negotiations Completion of Project
  11. 11. Dear Clients, Friends & Associates,Our mission is to thoroughlyunderstand and realize the needs ofowners, investors and endconsumers, to consistently surpasstheir expectations by deliveringsuccessful solutions with acomprehensive service. Bycombining innovative andsustainable resolutions with highfinancial reward, we aim to createhospitality destinations for todaywithout compromising the future forgenerations to come.At TERRA, we’re building on ourheritage of creating innovative, Partners & Clientssolutions for the hospitality industry,we aspire to be leaders in theindustry and to join forces with like-minded companies, investors andconsumers to make a difference forfuture generations. Partners & clientsWe are at the beginning of ourjourney and we have a long-way togo but we have an incredible team atTERRA and we are committed,passionate and excited about makingan impact and hope you will join us.We absolutely welcome yourthoughts and ideas. a. canip oezkul C.E.O.TERRA INTERNATIONAL LTDP.O. BOX 25798Dubai, U.A.E.T. +971 56 7242 171T. +43 676 7878 222f. +971 4 347 9996e. terra@terrahotels.comw. www.terrahotels.comDisclaimer and ConfidentialityThis document is for information only. Neither Terra LLC nor any of the data or content providers shall be liable for any errors in the content. Informationdisclosed herein should be considered proprietary and confidential. The document is the property of Terra LLC and may be not disclosed, distributed orreproduced without the express written of Terra LLC.

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