Internet Marketing
Rubik IT Solution and Development Co. ltd
© 2008. The copyright of this document belongs to I.C.O.M. In...
“The next 30 minutes”
· The importance of being online!
- Introduction and Some Facts
· Website design and development
- W...
UK online population growing
37 Million Online in UK
7 Hours online per week
97% of those have
Shopped online
© 2010. The ...
Today’s new high street?
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document ...
The web isn’t only about online shopping
The web is used as a research tool to help decision making
© 2010. The copyright ...
Is there a secret to internet success?
· Activate & engage user interest
· Be found throughout the buying cycle
· Convert ...
The two stages of internet marketing
· Build an online presence
· Promoting your site
- Attracting the user
- Converting t...
Build the foundations
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document sho...
Planning your web presence
· An effective online marketing strategy
· It should reflect:
- Business goals and aspirations
...
Planning your website structure!
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this d...
Ensure your site has an excellent user experience
© 2010. The copyright of this document belongs to Rubik Company Ltd and ...
The 7 second rule
· 7 seconds to capture and engage an online audience
· Website design should :
- Be visually engaging
- ...
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied ...
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied ...
2003 – The Smile Centre
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document s...
Evolving 2004 – Smile Centre
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this docum...
Evolving 2008 – Smile Centre
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this docum...
Development – technical choices
· Use latest programming techniques:
-Search engine friendly
-CSS
· Don’t be wowed by flas...
The Buying Cycle
© 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should b...
·
·
·
·
·
·
·
Co-ordinated & Integrated Marketing
Timeline identified
Create a marketing plan
Integrate SEO & PPC
Online c...
Online Marketing
· Search Engine Optimisation (SEO)
- Achieved higher visitor ratios
- Better conversion ratios
- Better R...
Online Marketing
· Company Blog
- Excellent way of building content
- Advice not selling
- Back links
· E-Newsletter/E-Mar...
Slide Title
Reviewing website performance
· Level 1
- Level 2
© 2010. The copyright of this document belongs to Rubik Comp...
“Google Analytics“ - Benefits
· Google Analytics helps you to :
· Understand how visitors engage or not with your website
...
Final Word of Caution!
Before employing an individual or company ask the
following questions:
· Please show me evidence th...
Internet Marketing
Rubik IT Solution and Development Co.ltd
Website & Online Marketing
Internet marketing rubik company
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Internet marketing rubik company

  1. 1. Internet Marketing Rubik IT Solution and Development Co. ltd © 2008. The copyright of this document belongs to I.C.O.M. International Ltd and no part of this document should be used or copied without their prior written permission.
  2. 2. “The next 30 minutes” · The importance of being online! - Introduction and Some Facts · Website design and development - Where to start - Technical choices · Co-ordinated & Integrated Marketing - Making the most of your Online Potential · Analysis - Make changes on facts not hunches · Summary and Questions © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  3. 3. UK online population growing 37 Million Online in UK 7 Hours online per week 97% of those have Shopped online © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  4. 4. Today’s new high street? © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  5. 5. The web isn’t only about online shopping The web is used as a research tool to help decision making © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  6. 6. Is there a secret to internet success? · Activate & engage user interest · Be found throughout the buying cycle · Convert all potential customers · Essential factors for success: - Having the right foundations - Attracting the user - Attracting the search engines - Hard work! · Increase efficiency through fact & insight © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  7. 7. The two stages of internet marketing · Build an online presence · Promoting your site - Attracting the user - Converting the user © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  8. 8. Build the foundations © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  9. 9. Planning your web presence · An effective online marketing strategy · It should reflect: - Business goals and aspirations - Business values · What do you want the site to achieve? - Brochure/reference – generate enquiries - Transactional – generate sales · Research © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  10. 10. Planning your website structure! © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  11. 11. Ensure your site has an excellent user experience © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  12. 12. The 7 second rule · 7 seconds to capture and engage an online audience · Website design should : - Be visually engaging - Look current and professional · Make it as easy as possible for users : - Provide a clear and easy navigation path © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  13. 13. © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission. Video – Knickerpicker.com
  14. 14. © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission. Viral Marketing © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  15. 15. 2003 – The Smile Centre © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  16. 16. Evolving 2004 – Smile Centre © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  17. 17. Evolving 2008 – Smile Centre © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  18. 18. Development – technical choices · Use latest programming techniques: -Search engine friendly -CSS · Don’t be wowed by flash: -Use sparingly for effect · Content management systems: -Should assist in marketing efforts · Hosting location © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  19. 19. The Buying Cycle © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  20. 20. · · · · · · · Co-ordinated & Integrated Marketing Timeline identified Create a marketing plan Integrate SEO & PPC Online co-ordinated with offline Supporting Email campaign Online PR Viral Marketing Social Media © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  21. 21. Online Marketing · Search Engine Optimisation (SEO) - Achieved higher visitor ratios - Better conversion ratios - Better ROI · Pay per Click or Pay per Action - Quick, flexible and Instant - Instant Positive and Negative feedback · Online SEO Press Releases - Submitted to 2000 news feeds - Google News in 9 mins - Can bleed into natural results - Can lead to traditional PR © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission..
  22. 22. Online Marketing · Company Blog - Excellent way of building content - Advice not selling - Back links · E-Newsletter/E-Marketing - Essential contact with client database - Achieve additional online sales - Encourages interaction · Social Marketing - YouTube - Face Book - Linkedin © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  23. 23. Slide Title Reviewing website performance · Level 1 - Level 2 © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  24. 24. “Google Analytics“ - Benefits · Google Analytics helps you to : · Understand how visitors engage or not with your website · Compare performance of all your marketing efforts · Evaluate all of your online campaigns · Identify areas for site improvement · Pinpoint breakdowns in conversion process · Track e-commerce metrics, revenue, average order value and conversion · Easy to install & It’s FREE! © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  25. 25. Final Word of Caution! Before employing an individual or company ask the following questions: · Please show me evidence that you have written and implemented an online marketing strategy! · Please show me where you have placed media using SEM, SEO, Banners, Links and Social Media? Stay away from Link farms and the emails from so called experts on SEO if they sound to good to be true, they normally are! © 2010. The copyright of this document belongs to Rubik Company Ltd and no part of this document should be used or copied without their prior written permission.
  26. 26. Internet Marketing Rubik IT Solution and Development Co.ltd Website & Online Marketing

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