Pro ed course material 549

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Pro ed course material 549

  1. 1. ProEd 549Getting Your Marketing Right Instructed By: Sara Brueck Nichols
  2. 2. Are you interested in setting up consultation time with our instructors? How about holding a Professional Education class for your organization?Professional Education can modify any existing program to meet the needs of yourorganization. Custom training or consultation sessions with our instructors can take place atthe University or onsite at the business being trained. A full range of programs can bedeveloped. Please call for more information, (801) 585-1780.Classes offered through Continuing Education at the University of Utah are for educational and general informational purposes only. Theyare not intended as, and should not be viewed as, a substitute for professional advice or counsel concerning financial, legal, physical ormental health, or other matters. Consistent with its educational mission, Continuing Education also does not endorse or promote anyparticular business, organization, or related model, approach, theory, or practice.The University of Utah is an "Equal Opportunity Employer," and is fully committed to the principle of nondiscrimination in allemployment-related practices and decisions. Accordingly, people with disabilities shall not be subject to discrimination in any Universityeducational program or service.Please contact the Center for Disability Services at (801) 581-5020 with any questions. 2Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  3. 3. PROED 549Instructor Information:Sara Brueck Nicholssarabrueck@gmail.com12+ years’ experience in marketing strategy developmentCourse Description: Crafting the right message for the right audience and delivering it via the right tools is a critical component to success for any organization including nonprofits. This hands-on course will help you develop compelling and actionable marketing messages, understand how to identify and segment your audience, choose the right platforms and technologies and create an engaging, impactful dialogue. You will finish the course with a framework, draft messaging and class feedback to help improve your marketing impactCourse Objectives: Begin message development process – audience, platforms, technologies & message structureCourse Evaluation: • Course evaluations are important to us. We use them to improve our courses for the future and to gain ideas for new courses. We appreciate you filling out the evaluation form and placing it in the envelope provided. Thank you! • If you would like to provide additional comments on this course or are interested in a custom training or consulting services, please call the Professional Education office at (801) 585-1780 or email us at proed@aoce.utah.edu. 3Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  4. 4. Action Plan: • We encourage you to fill out a personal action plan to share with your manager. We have found when management understands the value of professional development it increases the support employees need to continue their studies. AUDIENCE 4Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  5. 5. • What kind of people tend to support your organization? • What are their values? • How do they communicate? • How do they spend their time? • What appeals to them? • What do they dislike? 5Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  6. 6. • What motivates them to act? • Who are your three most important audience groups? Profile 1: Action: Profile 2: Action Profile 3: Action: GOALS & MOTIVATORS 6Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  7. 7. • Organization Goals Audience 1 Goals Audience 2 Goals Audience 3 Goals PERSONAS • Organization 7Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  8. 8. Context Challenge Goal Persona 1 Daily activities Who is trusted? Personal & professional goals in relation to organizational goals? 8Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  9. 9. Who else is encouraging them to do the right thing? Where are they in the stages of change? Persona 2 Daily activities Who is trusted? Personal & professional goals in relation to organizational goals? Who else is encouraging them to do the right thing? 9Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  10. 10. Where are they in the stages of change? Persona 3 Daily activities Who is trusted? Personal & professional goals in relation to organizational goals? Who else is encouraging them to do the right thing? Where are they in the stages of change? 10Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  11. 11. TAGLINES MESSAGES 11Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  12. 12. • Simple • Unexpected • Concrete • Credible • Emotional • Story DELIVERY & TOOLS 12Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455
  13. 13. • Tools • Message Modification Informal Medium Formal 13Developer’s name Professional Education, University of Utah www.proed.utah.edu 801.585.1455

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