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iLEAD overview

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iLEAD overview

  1. 1. THE iLEADFRAMEWORKInsight. Listen. Engage. Assets. Decision.
  2. 2. INSIGHTStrategy, content calendar, brand personality, user insights
  3. 3. STRATEGY CHECKLISTS
  4. 4. LISTENMonitoring, issue tracking & analysis, focus groups, research
  5. 5. LISTENHow is your audience using digital in real life? I’m playing Angry Birds
  6. 6. ENGAGEOutreach, communications, public facing programs
  7. 7. ROLES & SKILLS NEEDED
  8. 8. ASSETSBrand generated content
  9. 9. WHAT GOES VIRAL?
  10. 10. DECISIONResults, KPIs, Test & Learn, Evaluate & Optimize
  11. 11. THANK YOUQuestions always welcome:candace.kuss@hillandknowlton.com@CandaceKuss+Candace Kuss

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