Can Bonastre Wine Resort Wine Pleasures 2010

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Can Bonastre's experience after 3 years: who are our clients, what are we working for, and key facts for success.

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Can Bonastre Wine Resort Wine Pleasures 2010

  1. 1. CAN BONASTRE WINERY When wine becomes a complete experience
  2. 2. The location <ul><li>Masquefa (between Barcelona and Tarragona, in the </li></ul><ul><li>north east of Spain), in the Penedés area, an historic </li></ul><ul><li>wine region. </li></ul>
  3. 3. D.O. P enedes : Alt Penedes offers an harmonic perspective for foreigners: a place with its own personality articulated around the culture of wine and cava, where enotourism starts to be a style of life.  
  4. 4. At the foot of Montserrat <ul><li>Sorrounded by the tranquillity of a Mediterranean landscape, sprinkled with vineyards and copses with the Sierra de Montserrat as a backdrop. </li></ul>
  5. 5. Vineyards where the beginning
  6. 6. Of a Wine Resort designed to enjoy wine with the 5 senses
  7. 7. We though about a new way of making people discover our wines and experiences related to them…
  8. 8. <ul><li>Member of the chain Small Luxury Hotels of the World </li></ul>The unique Wine Resort in Spain
  9. 9. It supposed a change of the Business Strategy
  10. 10. Keeping wine as the center Since the Wine Resort exists, Can Bonastre’s wines have become the center of a complete WINESTYLE experience. Gastronomy and Wellness are acompanying the grow of the brand Can Bonastre Winery.
  11. 11. The wines: First vintages were born in 1996
  12. 12. Our Wines
  13. 13. Entrance to the Wine Resort
  14. 14. Intimacy and tranquility
  15. 15. Silence and relax
  16. 16. Leisure wine, cultural and gastronomic
  17. 17. Tasting experiences
  18. 18. Mediterranian Cusine
  19. 19. ACBUA Spa: exclussive wellness
  20. 20. <ul><li>A torrent of sensations in a relaxing and peaceful setting </li></ul><ul><li>Wine therapy: wine & wellbeing </li></ul><ul><li>Health and beauty treatments </li></ul>ACBUA SPA
  21. 21. Food & Cups, informal and funny
  22. 22. A perfect venue for events & meetings
  23. 23. <ul><li>Wine Resort was oppened in 2007, after a few years of reconstruction. </li></ul><ul><li>Hotel, spa and restaurant are located inside the winery, as a part of it. </li></ul><ul><li>Everywhere wine, vinyeards and Montserrat mountain are present. </li></ul>
  24. 24. Why we decided to do it? <ul><li>4 main reasons </li></ul><ul><li>High competition in the wine market, it made difficult to positionate a new brand. </li></ul><ul><li>We were starting to export our wines, and wanted to do something different, more orientated to the international market. </li></ul><ul><li>Countryhouse was needing a reconstruction. </li></ul><ul><li>Third generation was starting to assume the management. </li></ul>
  25. 25. After 3 years of being oppened
  26. 26. Our customers <ul><li>WINE TOURISM </li></ul><ul><li>National: people form Catalonia and the rest of Spain, they mainly come to spend a weekend, by their own or because someone gave them a present. They celebrate weddings and family events. </li></ul><ul><li>International: from USA, Canadá, England, Germany, and other countries, they usually come through SLH. </li></ul>
  27. 27. Our customers <ul><li>MAIN REASONS FOR VISITING US: </li></ul><ul><li>Charming hotel, different from the others. </li></ul><ul><li>Excursions (helicopter, car, horses…) to dicover the wine region. </li></ul><ul><li>ACBUA Spa with exclusive treatments. </li></ul><ul><li>Gourmet Experiences. </li></ul><ul><li>Romantic Breakaway. </li></ul><ul><li>Visit to the winery and tasting wines. </li></ul>
  28. 28. Our customers <ul><li>BUSINESS TOURISM </li></ul><ul><li>From Catalonia or from other countries in Europe. They know us through Travel Agencies or Events Organizers. </li></ul><ul><li>Usally spend a day for a meeting,or a few days. They introduce an activity related to wines (wine tasting, games, visit Penedés by helicopter…) </li></ul>
  29. 29. Business concept <ul><li>The main efforts of promotion go to: </li></ul><ul><li>Gastronomy at Tribia Restaurant </li></ul><ul><li>Stayings at the hotel </li></ul><ul><li>Spa treatments as a part of a day experience, where clients also recive an exquisite meal. </li></ul><ul><li>Events and meetings for companies. </li></ul><ul><li>Weddings and familiar celebrations. </li></ul><ul><li>Can Bonastre’s wines as a part of an experience </li></ul>
  30. 30. The history of a family and a countryhouse is behind all this offer. It begun in the XVIth century
  31. 31. Joana Bonastre’s Testament
  32. 32. Plans for the future Wine Tourism is a very good way to promote wines
  33. 33. Where is the key for success <ul><li>Very good management, starting from the experience in the hospitality market. </li></ul><ul><li>Offering something different. </li></ul><ul><li>High quality service for a reasonable price. </li></ul><ul><li>Keep on inovating. </li></ul><ul><li>Not every winery is prepared to have a restaurant, hotel, or spa. </li></ul>
  34. 34. <ul><li>And a lot of PATIENCE!!! </li></ul><ul><li>We are not Nappa Valley, where many people was passing through before wineries opened their doors. </li></ul><ul><li>But we have a lot of potential, as Spain has good clima, ancient history, very good gastronomy and wines. </li></ul><ul><li>And there is a growing interest for Wine Tourism all over the world. </li></ul><ul><li>In the case of Penedés, Barcelona must be the pole of attraction. </li></ul>
  35. 35. In Can Bonastre Wine Resort, all we do is directly related to our philosophy of offering a different tourism, inspired in our quality wines, where five senses are allways present.
  36. 36. You can follow Can Bonastre Wine Resort from home: Or share your opinions about our wines at:
  37. 37. <ul><li>Glòria Vallès </li></ul><ul><li>DIRECTOR OF CORPORATE COMMUNICATIONS </li></ul><ul><li>Finca Can Bonastre Santa Magdalena </li></ul><ul><li>Road B224 km 13,2 08783 Masquefa (Barcelona) </li></ul><ul><li>(T) + 34 93 772 61 67 (Mail) gvalles@canbonastre.com </li></ul><ul><li>WWW.CANBONASTRE.COM </li></ul>Thank you

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