EIU Canback is the world’s leading management consulting firm leveraging predictive analytics. We operate globally with the world’s largest companies as clients. This has taken us to 58 countries since our founding in 2004. We also offer analytic services with the Canback Global Income Distribution Database (C-GIDD) as our flagship product.
Predictive analytics help companies draw reliable, fact-based conclusions about present and future opportunities based on sophisticated analyses of market, consumer and client data. We use predictive analytics in four areas:
- M&A due diligence (40%)
- Business development, market entry, and marketing effectiveness (30%)
- White space analysis: Defining and sizing new product or geographic opportunities (10%)
- Predictive modeling (15%)