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Intellica Event and Action Manager


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It is a real-time event driven decision engine capable of responding to customer events and interacting with customers individually. It can produce real-time actions (targeting offers, generating alerts, etc.) based on the current event and historical data.
Complex event processing solution.

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Intellica Event and Action Manager

  1. 1. INT_Tech
  2. 2. Event & Action Manager A R eal- T ime E vent Processing E ngine Operational Intelligence
  3. 3. Business Event Business Value Time Gather Data Analyze Action Decision Data Knowledge Action EVAM Traditional Business Intelligence Why Real-Time?
  4. 4. Why Event Driven Solution
  5. 5. Event – Scenario - Action Event A ny detectable occurrence in a particular system or domain indicating a change in the state of the business. Evaluation of the impact of this change to the services is significant. Action R esponse on something done or occurred. A n action may also be an event. Event Patterns (Scenario) C omplex series of interrelated events .
  6. 6. Event Processing Concept of processing all events, identifying the most meaningful pattern of events within the event cloud, analyzing(monitoring) their impact, and taking right action in real time.
  7. 7. What is EVAM? EVAM (Event & Action Manager) is a real-time event processing engine capable of responding to complex event sequences and produce real-time actions based on the current event and historical data .
  8. 8. EVAM Event Processing DB or File Opr Another System Web Dealer/ Branch/ Call Center Cards Call/ SMS DB Opr Invoke Systems Send SMS Send Mail - Event Catalog - Data Catalog - Action Catalog - Scenarios EVAM Event Processing Engine Decision Engine
  9. 9. What Can You Do With EVAM? <ul><li>Real-Time Offer Management </li></ul><ul><ul><li>Offer creation across multiple channels based on real-time customer event data </li></ul></ul><ul><ul><li>Leverages current and historical customer information as well as analysis results </li></ul></ul><ul><li>Fraud Detection </li></ul><ul><ul><li>Fraud scenarios can be created using predefined business rules </li></ul></ul><ul><ul><li>Events that indicate potential fraud are immediately detected and flag g ed </li></ul></ul><ul><ul><li>Generated alert can initiate workflow and/or other process </li></ul></ul><ul><li>Monitoring & Alert Generation </li></ul><ul><ul><li>G enerat ion of alerts for specific events or event sequences based on predefined scenarios </li></ul></ul><ul><ul><li>Event and alert generation at the moment something goes wrong </li></ul></ul><ul><li>General Complex Event Processing </li></ul><ul><ul><li>Can handle complex events coming from multiple channels & produce </li></ul></ul><ul><ul><li>appropriate actions </li></ul></ul>
  10. 10. Processing Speed Development Speed For decreased time to market Change Speed To stay ahead of the competition Accelerate Your Business
  11. 11. <ul><li>AWARENESS </li></ul><ul><li>CUSTOMER/EVENT CENTRIC </li></ul><ul><li>BUSINESS ORIENTED </li></ul><ul><li>FAST </li></ul><ul><li>RESPONSIVE </li></ul><ul><li>REAL TIME MONITOR </li></ul><ul><li>CREATE KNOWLEDGE </li></ul><ul><li>AGILE </li></ul><ul><li>EXTERNILIZE </li></ul><ul><li>INDEPENDENT </li></ul><ul><li>ORCHESTRATION </li></ul><ul><li>EASY INTEGRATION </li></ul><ul><li>OPERATIONAL INTELLIGENCE </li></ul>Why EVAM
  12. 12. 1 2 3 Key points to remember