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Successful direct mail campaigns from INCITE - Vol.5 | Canada Post

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INCITE is a quarterly publication showcasing innovative direct mail campaigns that have delivered real results. In this issue, Patrick Collister Editor of Directory reminds us why we should pique their curiosity, their sentimentality, their sense of humour – and that an emotional connection is enhanced by a physical, sensory experience.

Looking for more inspiration? Visit our blog to view other creative and successful marketing campaigns: http://www.canadapost.ca/directmailworks

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Successful direct mail campaigns from INCITE - Vol.5 | Canada Post

  1. 1. Patrick Collister, Editor of Directory
  2. 2. Australia Austria Belgium Canada France India Ireland New Zealand Scotland South Africa United Kingdom United States
  3. 3. Agency Client Product Title Country Background Idea
  4. 4. Results Insights CREATIVE TEAM Executive Creative Director Creative Director Senior Art Director Designer Art Director Copywriter Online Content Producer OTHER Strategic Planner Account Director Account Manager Production Manager Marketing Director KMS Brand Manager
  5. 5. Agency Client Product Title Country Background Idea
  6. 6. Results Insights CREATIVE TEAM Executive Creative Director Creative Director Copywriter Art Director PRODUCTION Production OTHER Account Service
  7. 7. Agency Client Product Title Country Background Idea
  8. 8. Results Insights CREATIVE TEAM Group Creative Director Head of Art Associate Creative Director & Copywriter Creative Director – Design Designers Senior Account Director Account Manager PRODUCTION Print Producer OTHER CONTRIBUTING CLIENTS Head of Small & Medium Business Marketing Small Business Marketing Manager Google Partners Coordinator
  9. 9. Agency Client Product Title Country Background Idea
  10. 10. Results Insights CREATIVE TEAM Creative Directors Copywriter Art Director Graphic Designer PRODUCTION
  11. 11. Agency Client Product Title Country Background Idea
  12. 12. Results Insights CREATIVE TEAM Creative Directors Creatives PRODUCTION Just Did It OTHER Graphic Design
  13. 13. Agency Client Product Title Country Background Idea
  14. 14. Results Insights CREATIVE TEAM Chief Creative Officer Creative Directors Copywriter Art Directors Designers Technical Designer PRODUCTION Agency Producer
  15. 15. Agency Client Product Title Country Background Idea
  16. 16. Results Insights CREATIVE TEAM PRODUCTION Producer OTHER Group Account Director Senior Account Executives
  17. 17. Agency Client Product Title Country Background Idea
  18. 18. Results Insights CREATIVE TEAM Creative Director Art Director Copywriter
  19. 19. Agency Client Product Title Country Background Idea
  20. 20. Results Insights CREATIVE TEAM Chief Creative Officer Executive Creative Director Art Director Copywriter Illustrator
  21. 21. Agency Client Product Title Country Background Idea
  22. 22. Results Insights CREATIVE TEAM Creative Director Art Director Copywriter OTHER Account Director
  23. 23. Agency Client Product Title Country Background Idea
  24. 24. Results Insights CREATIVE TEAM Creative Director Copywriter Art Director PRODUCTION Production Manager OTHER Account Director Account Manager
  25. 25. Agency Client Product Title Country Background Idea
  26. 26. Results Insights CREATIVE TEAM Creative Director Art Director Copywriter Pixels PRODUCTION Animation Photography Director OTHER The Dog
  27. 27. Agency Client Product Title Country Background Idea
  28. 28. Results Insights CREATIVE TEAM Creative Director Art Director PRODUCTION OTHER Senior Account Manager
  29. 29. Agency Client Product Title Country Background Idea
  30. 30. Results Insights CREATIVE TEAM Creative Director Copywriter Videographer Strategist Art Director PRODUCTION Producers OTHER Account Manager
  31. 31. Agency Client Product Title Country Background Idea
  32. 32. Results Insights CREATIVE TEAM Executive Creative Director Art Directors Copywriters PRODUCTION Production Director OTHER Account Director
  33. 33. Agency Client Product Title Country Background Idea
  34. 34. Results Insights CREATIVE TEAM PRODUCTION Planner Board Director Defender Communications Manager
  35. 35. Agency Client Product Title Country Background Idea
  36. 36. Results € € Insights CREATIVE TEAM Executive Creative Director Creative Heads Web Designer Designer
  37. 37. Agency Client Product Title Country Background Idea
  38. 38. Results Insights CREATIVE TEAM Chief Creative Officer Creative Directors Copywriters Art Directors PRODUCTION Designers OTHER Chief Strategy Officer Planning Director Head of Social Strategist Account Director Account Managers
  39. 39. Agency Client Product Title Country Background Idea
  40. 40. Results Insights CREATIVE TEAM Creative Directors Art Director Copywriter OTHER Account Manager Account Director
  41. 41. Agency Client Product Title Country Background Idea
  42. 42. Results Insights CREATIVE TEAM Chief Creative Officer Creative Director Copywriter Art Director PRODUCTION OTHER Graphic Design
  43. 43. ADD A SPLASH OF COLOUR TO YOUR OFFICE. Today’s direct mail is an innovative and creative way to put your brand in the hands of customers. When direct mail works together with digital it can be that much more effective. Make direct mail part of your marketing mix and experience results that will get you noticed.
  44. 44. CMA GOLDCMA GOLD CANNES DIRECT GOLDCANNES DIRECT GOLD CAPLES GOLDCAPLES GOLD MARKETING GOLDMARKETING GOLD canadapost.ca/incite

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