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Twitter 101 for Government

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Learn the benefits of using Twitter for government. We'll even tell you how to get started!

Published in: Technology, News & Politics
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Twitter 101 for Government

  1. 1. Digital 3.0 101: Twitter for Government
  2. 2. What is Twitter? Everyone from CNN reporters to your child’s high school principal is using Twitter, the free Web- and cell phone- based messaging service that allows you to broadcast short messages, or updates, to your friends or followers. Share what you ate for breakfast, how your workday is going, and even what your take is on the latest Canada’s Next Top Model.
  3. 3. Who Uses Twitter? Twitter isn’t just for teens—users are an affluent and well-educated bunch. A study from comscore.com states the majority of visitors are 35 years of age or older.
  4. 4. Getting Started To sign up for a Twitter account, go to Twitter.com and click on “Get Started – Join!”
  5. 5. Getting Started Use your real name on your account so friends and contacts can find you. Note: You can choose “Protect my updates” to limit your Twitter followers to authorized status.
  6. 6. Getting Started Once you’re registered, simply forward your Twitter page link to your contacts.
  7. 7. How to Tweet To send a “Tweet,” log onto the Web page from your computer or mobile device and use the entry window to enter your message up to 140 characters.
  8. 8. How to Tweet Once sent, your message will appear on the Twitter pages and mobile devices of your Twitter followers.
  9. 9. Online Tutorial Visit the Common Craft to view helpful introductory videos at www.commoncraft.com/twitter
  10. 10. Why Tweet? Governments and public officials use Twitter too! Seriously, governments at the federal, state, and local levels are starting to communicate via rapid fire messages for the benefit of the public. Examples: President Barack Obama uses Twitter, and emergency services are using the tool to send notifications about car accidents, fires, extreme weather alerts, and missing persons.
  11. 11. Twitter Benefits Allow the public instant access to government Web sites. Draw the type of public response, en masse, that public servants want. Allow citizens to aid emergency services by providing valuable information about crimes, environmental conditions, and catastrophes without crashing public servers as a result of spiking page hits.

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