What is Twitter?
Everyone from CNN reporters to your
child’s high school principal is using
Twitter, the free Web- and cell phone-
based messaging service that allows you
to broadcast short messages, or updates,
to your friends or followers.
Share what you ate for breakfast, how
your workday is going, and even what
your take is on the latest Canada’s
Next Top Model.
Who Uses Twitter?
Twitter isn’t just for teens—users are an
affluent and well-educated bunch. A study
from comscore.com states the majority of
visitors are 35 years of age or older.
To sign up for a Twitter account, go to
Twitter.com and click on “Get Started – Join!”
Use your real name on your account so friends and
contacts can find you. Note: You can choose “Protect my
updates” to limit your Twitter followers to authorized status.
Once you’re registered, simply forward
your Twitter page link to your contacts.
How to Tweet
To send a “Tweet,” log onto the Web page from
your computer or mobile device and use the entry
window to enter your message up to 140 characters.
How to Tweet
Once sent, your message will appear on
the Twitter pages and mobile devices of
your Twitter followers.
Visit the Common Craft to view helpful
introductory videos at
Why Tweet for Business?
Twitter is becoming more and more popular with business
owners. You can use it to connect with interested clients
and sell more to a wider range of customers.
Twitter Business Benefits
Gets you closer to your customers for free
Creates a sense of community, and followers ultimately help
drive your business objectives and draw in new customers
Builds a strong customer-service network.
You can instantly engage customers that need assistance
or have questions.
Allows instant posts about promotions, discounts, news, events,
and special offers to drive your online and offline sales
Builds branding by increasing marketing awareness
around your company, product, or services