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Twitter 101 for Business


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Learn how Twitter can benefit your business. We'll even tell you how to get started.

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Twitter 101 for Business

  1. 1. Digital 3.0 101: Twitter for Private Business
  2. 2. What is Twitter? Everyone from CNN reporters to your child’s high school principal is using Twitter, the free Web- and cell phone- based messaging service that allows you to broadcast short messages, or updates, to your friends or followers. Share what you ate for breakfast, how your workday is going, and even what your take is on the latest Canada’s Next Top Model.
  3. 3. Who Uses Twitter? Twitter isn’t just for teens—users are an affluent and well-educated bunch. A study from states the majority of visitors are 35 years of age or older.
  4. 4. Getting Started To sign up for a Twitter account, go to and click on “Get Started – Join!”
  5. 5. Getting Started Use your real name on your account so friends and contacts can find you. Note: You can choose “Protect my updates” to limit your Twitter followers to authorized status.
  6. 6. Getting Started Once you’re registered, simply forward your Twitter page link to your contacts.
  7. 7. How to Tweet To send a “Tweet,” log onto the Web page from your computer or mobile device and use the entry window to enter your message up to 140 characters.
  8. 8. How to Tweet Once sent, your message will appear on the Twitter pages and mobile devices of your Twitter followers.
  9. 9. Online Tutorial Visit the Common Craft to view helpful introductory videos at
  10. 10. Why Tweet for Business? Twitter is becoming more and more popular with business owners. You can use it to connect with interested clients and sell more to a wider range of customers.
  11. 11. Twitter Business Benefits Gets you closer to your customers for free Creates a sense of community, and followers ultimately help drive your business objectives and draw in new customers Builds a strong customer-service network. You can instantly engage customers that need assistance or have questions. Allows instant posts about promotions, discounts, news, events, and special offers to drive your online and offline sales Builds branding by increasing marketing awareness around your company, product, or services