Twitter 101 for Academia

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Learn how you can use Twitter in academic circles. We'll help you get started!

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Twitter 101 for Academia

  1. 1. Digital 3.0 101: Twitter for Academia
  2. 2. What is Twitter? Everyone from CNN reporters to your child’s high school principal is using Twitter, the free Web- and cell phone- based messaging service that allows you to broadcast short messages, or updates, to your friends or followers. Share what you ate for breakfast, how your workday is going, and even what your take is on the latest Canada’s Next Top Model.
  3. 3. Who Uses Twitter? Twitter isn’t just for teens—users are an affluent and well-educated bunch. A study from comscore.com states the majority of visitors are 35 years of age or older.
  4. 4. Getting Started To sign up for a Twitter account, go to Twitter.com and click on “Get Started – Join!”
  5. 5. Getting Started Use your real name on your account so friends and contacts can find you. Note: You can choose “Protect my updates” to limit your Twitter followers to authorized status.
  6. 6. Getting Started Once you’re registered, simply forward your Twitter page link to your contacts.
  7. 7. How to Tweet To send a “Tweet,” log onto the Web page from your computer or mobile device and use the entry window to enter your message up to 140 characters.
  8. 8. How to Tweet Once sent, your message will appear on the Twitter pages and mobile devices of your Twitter followers.
  9. 9. Online Tutorial Visit the Common Craft to view helpful introductory videos at www.commoncraft.com/twitter
  10. 10. Why Tweet? Twitter makes sense in the academic world because, like other social media channels, it’s cost-effective (free). You can now reach out to students and potential fundraisers at a much faster and deeper level.
  11. 11. Twitter Benefits Update your student body—the digital generation—on their level, in ways that they comprehend and respond to. Spread your networking Web far beyond the local municipality for fundraising purposes and alma mater updates. Alert students to the latest online class notes. Encourage classroom discussion and colleague collaboration—beyond the classroom walls—to foster community building. Lead to productive classroom conversations and improved classroom dynamics.

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