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La industria de videojuegos para web, consolas y plataformas mo¦üviles con unity 3 d

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La industria de videojuegos para web, consolas y plataformas mo¦üviles con unity 3 d

  1. 1. Carl Callewaert [email_address]
  2. 2. iPhone Games What I learned in the last year
  3. 3. Who I am ? What is the goal of this Presentation ?
  4. 4. The Goal <ul><li>-> so, YOU can make iPHone Game. </li></ul><ul><ul><ul><li>- what do you need to have </li></ul></ul></ul><ul><ul><ul><ul><ul><li>- what do you need to know </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- how do you sell your game </li></ul></ul></ul></ul></ul>
  5. 5. Who am I... <ul><li>Carl Callewaert - [email_address] </li></ul>
  6. 6. Who am I... <ul><li>- iPhone Games </li></ul>
  7. 7. Who am I... <ul><li>- educator: Valve DVD </li></ul><ul><li>- teach & workshop </li></ul>
  8. 8. The Goal <ul><ul><ul><ul><ul><li>- What Software do you need to have? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- What legally do you need to do/have? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- How does it work technical? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Marketing and Sale Advice </li></ul></ul></ul></ul></ul>
  9. 9. Overview <ul><li>STEP 01 - Development Overview </li></ul><ul><li>STEP 02 - Sale, Marketing and Paperwork </li></ul><ul><li>STEP 03 - Let’s make a Game </li></ul>
  10. 10. Overview <ul><li>STEP 01 - Development Overview </li></ul><ul><ul><li>- Autodesk Products </li></ul></ul><ul><ul><li>- Unity3D </li></ul></ul><ul><li>- Pipeline: Autodesk and Unity3D </li></ul><ul><li>- Optimization </li></ul><ul><ul><ul><li>- Dev Stats </li></ul></ul></ul><ul><ul><ul><li>- Development Advise </li></ul></ul></ul>
  11. 11. Development 01 <ul><li>Autodesk Products </li></ul><ul><ul><li>- 3Dmax (Character Studio) </li></ul></ul><ul><ul><ul><ul><li>- Softimage: facerobot </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Maya: MacOS </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- MotionBuilder: (stock)mocap - MAC OS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Mud-box: normal maps </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- .fbx </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Adobe Photoshop, Sound Editing,.. </li></ul></ul></ul></ul></ul>
  12. 12. Development <ul><li>Unity3D-> A game Engine </li></ul>
  13. 13. Development <ul><li>Unity3D-> A game Engine </li></ul>
  14. 14. Development <ul><li>Unity3D-> A game Engine </li></ul>Text psd, audio, fbx, maya,fonts,..
  15. 15. Development <ul><li>Unity3D-> A game Engine </li></ul>Text windows, mac os, safari, window explorer, google chrome
  16. 16. Development <ul><li>Unity3D-> A game Engine </li></ul>PVRTC Texture Compression, Shader Emulation, Occlusion Culling, Live Preview, Remote Preview
  17. 17. Development <ul><li>Unity3D-> A game Engine </li></ul>Android Phone, Xbox,...
  18. 18. Development <ul><li>Unity3D-> A game Engine </li></ul>real-time networking, www, .NET socket Libaries,
  19. 19. Development <ul><li>Unity3D-> A game Engine </li></ul>Ageia PhysX, Rigibodies, Joints, Car and Ragdolls
  20. 20. Development <ul><li>Unity3D-> A game Engine </li></ul>3d audio, most files, Iphone!
  21. 21. Development <ul><li>Unity3D-> A game Engine </li></ul>real-time Shadows, AO, beast -> lightmap
  22. 22. Development <ul><li>Unity3D-> A game Engine </li></ul>Java, C# and B00, .Net Socket libaries
  23. 23. Development 01 <ul><li>The pipeline: a student example </li></ul>Dinner with Attila
  24. 24. Development 01 <ul><li>The pipeline: a student example on the App-Store </li></ul>
  25. 25. Development 01 show the game
  26. 26. Development 01 <ul><li>Dinner with Attila - Dev Stats </li></ul><ul><ul><li>- 3 students: props - level - character (model/tex) </li></ul></ul><ul><ul><li>- mocap by Mixamo and Measurand </li></ul></ul><ul><ul><li>- programming </li></ul></ul><ul><ul><li>- 1 month </li></ul></ul><ul><ul><li>- No money </li></ul></ul>
  27. 27. Development 01 <ul><li>Autodesk Products - Unity3D Workflow </li></ul><ul><li>- all development on the Mac </li></ul><ul><li>- Fast iteration time </li></ul><ul><ul><li>-> Unity Editor and Iphone Remote </li></ul></ul><ul><ul><li>-> Easy Pipeline </li></ul></ul><ul><ul><li>- Time is money - You need powerfull tools </li></ul></ul>compare with Unreal-Valve
  28. 28. Development 01 <ul><li>The pipeline: </li></ul><ul><li>3dMax </li></ul><ul><li>Maya </li></ul><ul><li>Softimage </li></ul><ul><li>MotionBuilder </li></ul>.fbx
  29. 29. Development 01 + + Assets Creation Overview
  30. 30. Development 01 Assets Creation Overview
  31. 31. Development 01 Assets Creation Overview
  32. 32. Development 01 Assets Creation Overview
  33. 33. Development 01 Assets Creation Overview
  34. 34. Development 01 Assets Creation Overview
  35. 35. Development 01 Assets Creation Overview
  36. 36. Development 01 Assets Creation Overview .fbx
  37. 37. Development 01 <ul><li>It’s All about the Vertices </li></ul><ul><li>- vertex count, more than triangle count </li></ul><ul><li>- No hard limits: depends on your game </li></ul><ul><li>- Unity3D advice 4000 a 7000 polygon </li></ul><ul><li>- You can share textures </li></ul><ul><li>- You can use LoD </li></ul>
  38. 38. Development 01 <ul><li>It’s All about the Vertices </li></ul><ul><li>- Vert Count! = Unity Vert Count? </li></ul><ul><li>- 1 position: 1 normal : 1 uv : 1uv2 </li></ul><ul><li>- model is stripped when imported </li></ul><ul><li>- duplicate vertices merges </li></ul>
  39. 39. Development 01 <ul><li>Environment Optimization: </li></ul><ul><ul><li>VFP Vertex Batching: </li></ul></ul><ul><ul><ul><li>- Dynamic Batching </li></ul></ul></ul><ul><ul><ul><li>- Static Batching (pro) </li></ul></ul></ul><ul><ul><ul><li>- break into pieces </li></ul></ul></ul><ul><ul><ul><li>-> smallest parts you would see at once </li></ul></ul></ul><ul><ul><ul><li>- use atlas Textures (and lightmap) </li></ul></ul></ul>
  40. 40. Development 01 Assets Creation Overview
  41. 41. Development 01 <ul><ul><ul><li>The character: </li></ul></ul></ul>
  42. 42. Development 01 <ul><li>- VFP Skinning can do 3.5MVerts/s on 2nd gen device </li></ul>
  43. 43. Development 01 <ul><li>- animation workflow: Multiple Clips in One File (.fbx) </li></ul><ul><ul><li>- must configure import settings </li></ul></ul><ul><ul><li>- clips must fall on frame number </li></ul></ul><ul><ul><li>- pain to tweak timing later </li></ul></ul><ul><ul><li>- small projects </li></ul></ul><ul><ul><li>- better for simple assets with a few animations </li></ul></ul>
  44. 44. Development 01 <ul><li>- animation workflow: One Clip Per File </li></ul><ul><ul><li>- must use @ naming conventions </li></ul></ul><ul><ul><li>- lots of files </li></ul></ul><ul><ul><li>- any time rage </li></ul></ul><ul><ul><li>- good of projects with a lots of animation </li></ul></ul>
  45. 45. Development 01 <ul><li>- MotionBuilder Workflow </li></ul>
  46. 46. Development 01 <ul><li>- MotionBuilder Workflow </li></ul>
  47. 47. Development 01 <ul><li>- MotionBuilder Workflow </li></ul>
  48. 48. Development 01 <ul><li>- MotionBuilder Workflow </li></ul><ul><ul><li>-Each Take Automatically converted to a clip </li></ul></ul><ul><ul><li>-Use batching if individual files are needed </li></ul></ul><ul><ul><li>-OSX </li></ul></ul>
  49. 49. Development 01 <ul><li>Warrior.fbx </li></ul><ul><li>Yurt.fbx </li></ul><ul><li>Watermellon.fbx </li></ul><ul><li>Meat.fbx </li></ul><ul><li>Drumstick.fbx </li></ul><ul><li>Grail.fbx </li></ul>.fbx
  50. 50. Development 01 <ul><li>Warrior.fbx </li></ul><ul><li>Yurt.fbx </li></ul><ul><li>Watermellon.fbx </li></ul><ul><li>Meat.fbx </li></ul><ul><li>Drumstick.fbx </li></ul><ul><li>Grail.fbx </li></ul>
  51. 51. Development 01
  52. 52. Development 01 <ul><li>American Sign Language Game - Dev Stats </li></ul><ul><ul><li>- myself: programming and art </li></ul></ul><ul><ul><li>- 10$ for iStock </li></ul></ul><ul><ul><li>- 1 month </li></ul></ul><ul><ul><li>iSign3D - Dev Stats </li></ul></ul><ul><ul><li>- myself: programming and art </li></ul></ul><ul><ul><ul><ul><li>- ShapeHand Measurand Mocap </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- 1 week </li></ul></ul></ul></ul>
  53. 53. Development 01 <ul><li>Some Dev Advise </li></ul><ul><ul><ul><li>- small teams </li></ul></ul></ul><ul><ul><ul><li>- iStock 10$ </li></ul></ul></ul><ul><ul><ul><li>- have meetings </li></ul></ul></ul><ul><ul><ul><li>- set Goals </li></ul></ul></ul>Touch KO
  54. 54. Overview <ul><li>STEP 02 - Sale, Marketing and Paperwork </li></ul><ul><li>- Making $$$ on the App-Store </li></ul><ul><li>- What is a good iPhone Game </li></ul><ul><li>- Trends </li></ul><ul><li>- Publishing </li></ul><ul><li>- Paperwork </li></ul>
  55. 55. Sales and Marketing <ul><li>- App-Store: :-) </li></ul><ul><ul><ul><ul><li>-> 150.000 apps and 2 billion downloads </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-> easy to sell on (100$) </li></ul></ul></ul></ul></ul>
  56. 56. Sales and Marketing <ul><li>- App-Store: :-( </li></ul><ul><ul><ul><ul><li>-> clutter </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-> competition </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Question: How do you stand out? </li></ul></ul></ul></ul></ul>
  57. 57. Sales and Marketing <ul><li>- How do you make a $$$$ game to sells? </li></ul><ul><ul><ul><ul><ul><li>-> Make a good Game. Is that true? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-> What is a good iPhone Game </li></ul></ul></ul></ul></ul>
  58. 58. Sales and Marketing <ul><li>- What is a good iPhone Game? </li></ul><ul><ul><ul><ul><ul><li>-> a Good game </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-> global and local scoreboard </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-> social aspects </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-> ..... (technical aspekts) </li></ul></ul></ul></ul></ul>
  59. 59. Sales and Marketing <ul><li>- Know your Target Market: </li></ul><ul><ul><ul><ul><li>- iTouch versus iPhone </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- 4% of kids in USA </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- my daughter (show picture of Maya) </li></ul></ul></ul></ul></ul>
  60. 60. Sales and Marketing
  61. 61. Sales and Marketing <ul><li>- Trends: 2008 </li></ul>iBeer
  62. 62. Sales and Marketing <ul><li>- Trends: 2009 </li></ul>
  63. 63. Sales and Marketing <ul><li>- Trends: 2009 </li></ul><ul><ul><li>- 7 of the top 30 games are from EA Mobile </li></ul></ul><ul><ul><li>-> success of big brands to the iPhone </li></ul></ul><ul><ul><li>- Gameloft 3 of the top 30 </li></ul></ul><ul><ul><ul><li>- Firemint: Real Racing and Flight Control. </li></ul></ul></ul>
  64. 64. Sales and Marketing <ul><li>- Trends: 2010 </li></ul><ul><ul><ul><li>- Big Players go to mobile device </li></ul></ul></ul><ul><ul><ul><li>- core games coming to mobile devices </li></ul></ul></ul><ul><ul><ul><li>- much higher quality </li></ul></ul></ul><ul><ul><ul><li>- multi platform </li></ul></ul></ul>
  65. 65. Sales and Marketing <ul><ul><ul><ul><ul><li>- Icon: </li></ul></ul></ul></ul></ul>
  66. 66. Sales and Marketing <ul><ul><ul><ul><ul><li>- Icon: </li></ul></ul></ul></ul></ul>
  67. 67. Sales and Marketing <ul><ul><ul><ul><ul><li>- LITE version help sales </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-> do it from the beginning </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-> bug free </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- > LITE trail off too but sales remains higher </li></ul></ul></ul></ul></ul>
  68. 68. Sales and Marketing <ul><ul><ul><ul><ul><li>- Pricing... you don’t need to set it 0.99$ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Change your Pricing (top 25) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- One day free -> ranking “can” go up </li></ul></ul></ul></ul></ul>
  69. 69. Sales and Marketing <ul><ul><ul><ul><ul><li>- App-store is not a publisher, but a distributor </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>publisher = distributor </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Remember: everything is negociatable </li></ul></ul></ul></ul></ul>
  70. 70. Sales and Marketing <ul><li>advice: </li></ul><ul><ul><ul><li>- 3 months cycle to create game </li></ul></ul></ul><ul><ul><ul><li>- read the reviews and stay in contact with user </li></ul></ul></ul><ul><ul><ul><li>- create Updates! Free and pay. </li></ul></ul></ul>
  71. 71. Sales and Marketing
  72. 72. Sales and Marketing
  73. 73. Sales and Marketing Facts Before AdMobs: Paper Toss - 1 free million downloads - 0.99$ for full version Facts with Admobs: Paper Toss - 100.000$/month -> 55% is advertising! - 1.2 million dollar revenue
  74. 74. Sales and Marketing time $ Advertising update
  75. 75. iPhone SDK <ul><ul><ul><ul><ul><li>- your iPhone SDK </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- my advice: START RIGHT NOW! </li></ul></ul></ul></ul></ul>
  76. 76. iPhone SDK
  77. 77. iPhone SDK Sometimes tricky... :-(
  78. 78. iPhone SDK <ul><ul><ul><ul><ul><li>- Development, Ad Hoc and App-store </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- development </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Ad Hoc (100 account/year) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- App-store </li></ul></ul></ul></ul></ul>
  79. 79. iTunes Connect <ul><ul><ul><ul><ul><li>- what is iTunes Connect? managed your store </li></ul></ul></ul></ul></ul>Advice: SET UP NOW and Check
  80. 80. iTunes Connect
  81. 81. iTunes Connect
  82. 82. iTunes Connect
  83. 83. iTunes Connect <ul><li>Some Advice: </li></ul><ul><ul><ul><ul><ul><li>- Small icon = Big icon (screenshots) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- How long is the approval time? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- How do you set a release date? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Descriptions: what not to say! </li></ul></ul></ul></ul></ul>
  84. 84. STEP 03 - Let’s make a Game <ul><li>www.nsdis.com </li></ul><ul><li>www.measurand.com & www.fundi3d.com </li></ul>

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