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Visual social media and digital methods

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Tim Highfield and Tama Leaver
Paper presented at ANZCA, Queenstown NZ, July 2015.

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Visual social media and digital methods

  1. 1. Tim Highfield + Tama Leaver QUT Curtin @timhighfield | timhighfield.net @tamaleaver | tamaleaver.net Visual social media + digital methods Instagrammatics… …and beyond! ANZCA 2015, Queenstown NZ 10 July 2015
  2. 2. Visual social media Instagram selfies Tumblr GIFs Vine memes Twitter infographics YouTube mash-ups Facebook profile pics Vimeo talking heads Periscope live streams Line emoji Snapchat coffee/brunchfast … … @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 02
  3. 3. The visual turn? The importance of the visual, enabled by Technological capabilities Ubiquitous internet access Smartphones Apps, platforms focused on images, videos, streaming… Visual representations and the social mediation of everyday life @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 03
  4. 4. From Twitter to… Building on capabilities and methods for studying Twitter, develop new tools and processes for other platforms initial focus: #hashtags as common hooks @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 04
  5. 5. User  name   Tweet   Hashtag   Link   Date  and  4me   @men4on   @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 05 Twitter data
  6. 6. Creator  user   name   Image/   video   Cap4on   Likes   Comments   Tag   @men4on   Date/4me   @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 06 Instagram data
  7. 7. Instagrammatics The Ends of Identity: #ultrasound, #birth, #funeral cf. Tama Leaver (2015). “Researching the Ends of Identity: Birth and Death on Social Media”. Social Media + Society Approaches developed further through research into #sbseurovision, #democracysausage, … @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 07
  8. 8. Instagrammatics Hashtag-oriented datasets offer: Quantitative analysis - # items, users, metrics Metadata – location, time, filter, tags… Content, visual analysis Tropes of Instagram Shared practices (#tbt, #nofilter…) Photos vs. memes vs. collages vs. video The presentation/performance of experiences @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 08
  9. 9. Metadata of the visual #thisisqueensland Instagram Oct 2014   @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 09
  10. 10. Visual / textual Taking into account both elements for combined meaning-making, context The use of visual media as supporting elements for text commentary (e.g. reaction GIFs) The text set-up or explanation for visual gags The Dress as visual and textual social media phenomenon? @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 10
  11. 11. Visual challenges Dynamic data – comments, likes, shares Visual analysis, data processing The visual and the textual combined Image + caption + tags + responses + … Time and permanence/relevance? @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 11
  12. 12. Ephemerality @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 12
  13. 13. Not quite an image, not yet a video? @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 13
  14. 14. Metricshttps://vine.co/v/O9deFBO6HZW http://northgang.com/post/116372260562 https://twitter.com/RickWolff/status/ https://instagram.com/p/09Oza_BVz2/587657094444281857 Vine   Instagram   Tumblr   Twitter   @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 14
  15. 15. Platform allowances @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 15
  16. 16. Visual ethics What data is available? What data is allowed to be captured? The personal within the visual The personal in the metadata Location data coupled with depicting people/ place @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 16
  17. 17. Participatory + co-created Meaning and commentary created on social media through images, text, and more Visual expressions, visual cultures e.g. Meme creation, promotion, sharing Participation and extension further impacts upon the visual objects of study @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 17
  18. 18. Participatory + co-created @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 18
  19. 19. Participatory + co-createdhttps://twitter.com/ABCnewsIntern/ status/587903015283101697 @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 19
  20. 20. Participatory + co-createdhttps://twitter.com/KieraGorden/ status/587939165284671488 @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 20
  21. 21. Participatory + co-createdhttps://twitter.com/ABCnewsIntern/ status/587928106955976704 @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 21
  22. 22. Meaning and intent Reading into visual media: Constructing messages, opinions, commentary from non-textual elements e.g. Hashtaggery on Twitter vs. Instagram vs. … e.g. Entirely made of emojis Support and visibility of these forms on different platforms, OS, in databases Impact on interpretation? @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 22
  23. 23. For more: Visual Cultures of Social Media timhighfield.net The Ends of Identity tamaleaver.net @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 23

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