Shopping Centre Projects

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CampbellRigg Shopping Centre Projects

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Shopping Centre Projects

  1. 1. Shopping Centre Projects Design & Branding
  2. 2. Design makes thebest brands instantly identifiableand in some cases desirable.CampbellRigg has over 20 years of experience providing strategic andcreative design solutions for some of Europe’s most successfulcompanies.An independent agency, we are renowned for our international work ininteriors and communications across a broad range of markets,including food and non-food, textiles and banking. The quality of ourwork has been recognised with National and International awards fromindustry-leading publications such as Retail Week and Retail Interiors.We believe in design excellence - using imagination, intuition andfinancial common sense to find the right solution. We can add realeconomic value to your retail business, using our extensive experiencein providing the following services: • Strategy • Brand Creation & Corporate Identity • Graphic Communication ` • Interiors & Architecture • Format planning • Merchandising • Project ImplementationOur skilled multilingual team of strategic planners, interior & graphicdesigners and architects has worked with clients based across theglobe, including:
  3. 3. AwardsFinalist of Retail Interiors“International non-food store design of the year - M.Video” 2012Finalist of the RetailWeek“Store Design of the Year - Argos” 2009Winner of Retail Interiors“Best In-Store Communications/POP - Argos” 2006Finalist of Retail Interiors“Best Department Store Interior - Harrods” 2006Winner of the Checkout Ireland Gold Award for“Convenience Store of the Year - Centra” 2004Finalist of Retail Interiors“Best In-Store Communications/POP - Woolworths” 2003Winner of the RetailWeek“Store Design of the Year - Safeway” 2002Winner of both the Retail Interiors“Food and Supermarket Design of the Year” 2002Winner of both the Retail Interiors“Best Edge-of-Town/Out of Town Store” 2002Winner of Retail Interiors“Food and Supermarket Design of the Year” 2001 Finalist Store Design of the Year
  4. 4. Port City Brand The management team of Continium Real Estate based in Kiev, Ukraine asked CampbellRigg to design the brand identity for their chain of Shopping Centres.Conceived in a distinctive modern style and heavily influenced by Ukraine culture, local folklore, the design for Port City takes into account changing customer needs and trends, satisfaction of individual desires: “Everything just for me”, andreflecting the new consumerism: offer shopping and leisure at the same time (Buy and Have Fun) a complete day out.Port City’s malls are styled like streets with ornamental balustrades, circulation ontwo floors and topped with glass-sided dome roofs, which let natural light flood in. The amount of natural light, in each of the four malls, varies to create different moods.
  5. 5. shopping centre interiors - Ukraine
  6. 6. shopping centre interiors - Ukraine
  7. 7. a shopping centre brand identity - UkraineStructure of Brand and Positioning Brand essence Beginning, source, essence, free spirit, strong, clean, fresh, new beginnings Elegance, freedom, independence, majestyBrand naming process • ELYSIUM – Paradise • SIROKKO – Strong, Warm, South Wind • KOLLADA – Steady Wind (Spanish) • DJERELO – Source, Spring • JERELO – Source, Spring • ZEPHYR – Light Wind, The God of Western Winds (Greek) Brand Creation
  8. 8. initial ideas explore potential directions - theme 1 independence Brand Creation
  9. 9. initial ideas explore potential directions - theme 2 elegance & freedom Brand Creation
  10. 10. initial ideas explore potential directions - theme 3 majesty and cunning Brand Creation
  11. 11. a shopping centre brand identity - Ukraine Brand Creation
  12. 12. Zaporojnie Shopping Centre - Ukraine Client:- Continium Holdings Demographics:- Zaporojnie has a population of around 800,000 Site:- The general area of the site covers 7.4 hectares Retail and Leisure facilities:- Total area of the shopping centre is 74,000 sq m. with 1,971 car parking spaces.The Centre is intended to satisfy all customer needs, especially in terms of Retail, Leisure and Entertainment facilities. It includes key anchor tenants hypermarket, DIY, toy, electrical as well as niche retailers. The leisure facilities include night club, cinemas, casino, 10-pin bowling, ice-skating rink, food courts, restaurants and bars.
  13. 13. PROPOSED GROUND LEVEL LAYOUT PLAN : NOT TO SCALE GROUND LEVEL PLAN COLUMN GRID SET OUT AT 12 BY 8 M CENTRE TOTAL FLOOR AREA 40 857 m² (inc. void ) CIRCULATION AREA 6 300 m² SERVICE AREA 430 m² SHOPS AREA 7 586 m² BUILDING MARKET AREA 6 590 m² HYPER MARKET AREA 7 955 m² RESTURANT & FOOD PLAZA 1 613 m² ICE SKATING RINK AREA 1 685 m² BAR 113 m² BOWLING 670 m²COLOUR LEGEND CIRCULATION AREA SERVICE AREA SHOPS HYPER & BUILDING MARKET BOWLING FOOD PLAZA & RESTAURANT ICE SKATING RINK AREA BAR INSIDE AND OUTSIDE GARDEN WC / TOILETS OFFICE ESCALATORS & TRAVELATORS LIFTS STAIRS CASES VOID AREA ROAD AND PARKING LANSCAPE
  14. 14. Primary Floor Area 1. Organic circulation: Provides the customer with diversity and interest. Creating vistas of shop fronts and facades. Making the shopping process more stimulating during the customer journey. The balconies at first floor overhang two of the malls creating a colonnade. 2. Funnel entrance & well designed lobby areas: The open nature of the entrance lobbies will be designed to welcome and embrace customers. The staircase, lockers and lifts will be designed to produce a stylish environment to create confidence. 3. Centrally located escalators, lifts and staircases: Will make it easy for customers to circulate between primary and secondary trading levels. Producing sustainable retailing on primary and secondary levels. 4. Welcome lobbies, halls, features, sculptures and themed malls: Eye-catching feature elements will inspire customers, whilst creating a different theme for each mall. This will produce a fusion between entertainment and retail - Retailtainmentz
  15. 15. PROPOSED 1 LEVEL LAYOUT PLAN : NOT TO SCALE 1 LEVEL PLAN COLUMN GRID SET OUT AT 12 BY 8 M CENTRE TOTAL FLOOR AREA 40 296 m² (inc. void ) CIRCULATION AREA 2 853 m² SERVICE AREA 210 m² SHOPS AREA 2 607 m² FURNITURE MARKET AREA 4 423 m² MEDIA MARKET AREA 1 200 m² VIP & SPORT BARS AND CAFE 1 277 m² ICE SKATING RINK AREA 1 685 m² CINEMA LOBBY 703 m² SUPERCLUB 1445 m²COLOUR LEGEND CIRCULATION AREA SERVICE AREA SHOPS FURNITURE AND MEDIA MARKET CINEMA VIP & SPORT BAR AND CAFE ICE SKATING RINK AREA SUPERCLUB INSIDE AND OUTSIDE GARDEN WC / TOILETS ESCALATORS & TRAVELATORS LIFTS STAIRS CASES VOID AREA ROAD AND PARKING LANSCAPE
  16. 16. Secondary Floor Area 1. Balcony circulation: The addition of balcony circulation at this level will drive higher footfall,, strengthening the viability of the project. 2. Bridges and Juliet balconies: The addition of bridges between opposite sides of the mall provide cross circulation points. Juliet balconies provide viewing or staging posts (a place to be seen and a place to view from). 3. More niche Retail offers: The addition of diverse niche retailing at this level will drive higher the footfall, increasing the revenue stream. 4. Smaller voids: The reduction in size of the floor voids will increase the let-able area, which will increase revenue.z
  17. 17. PROPOSED ROOF LEVEL LAYOUT PLAN : NOT TO SCALE ROOF PLAN TOTAL ROOF AREA 42 250m² PITCH ROOF AREA 33 070m² SEMI-CIRCLE ROOF AREA 3 503 m² FLAT ROOF AREA 2 918 m² DOME 405 m²COLOUR LEGEND PITCH ROOF SEMI-CIRCLE ROOF DOME GLASS ROOF OPEN GARDEN ROOF FLAT ROOF VOID AREA LANSCAPE ROOD & PARKING ROCK WALL
  18. 18. PROPOSED BASEMENT LEVEL LAYOUT PLAN : NOT TO SCALE BASEMENT PLAN COLUMN GRID SET OUT AT 12 BY 8 M CENTRE TOTAL FLOOR AREA 47 848 m² CIRCULATION AREA 3 150m² SERVICE AREA 978 m² OFFICE AREA 565 m² PARKING UNITS 1 164 UNITSCOLOUR LEGEND CIRCULATION AREA SERVICE AREA OFFICE ROAD AND PARKING VOID AREA LANSCAPE STAIRCASE LIFT ESCALATORS & TRAVELATORS
  19. 19. GG 1st Floor Ground Floor Basement Floor
  20. 20. Elevetion Roof designAir- Ventilation Higher
  21. 21. The lifestyle village1. Large food areas: The bars, restaurants and terrace area have been increased in size to make them commercially viable.
  22. 22. The Strategy for Breathtaking Interiors utilizing Welcome Zones and Way-finding IconsPutting the customer first, treating every visitor as an honoured guest, is thecivic contract that Port City forges with its community. In this spirit, all gatewaysinto this virtual city are designed to enhance the uniqueness of each thresholdwith emphasis on the strong Way-finding qualities of the civic art. Each of these‘welcome halls’ is themed from one of the four elements leading to one of fourMalls.
  23. 23. shopping centre interiors - Ukraine
  24. 24. shopping centre interiors - Ukraine
  25. 25. shopping centre interiors - Ukrainez
  26. 26. Way-finding IconsEarth - Guelder Rose (The Kalina or Snowball Tree)As an idea for the design of the leisure zone of the centre, the FlowerGarden could celebrate the landscape of Ukraine, featuring typicalflowers such as Guelder Rose (Kalina, or Snowball Tree), camomile,wheat and cornflowers. A trellis could be made in the style of the villagefencing made from “Loza” (Willow Bush). These are also strong culturalsymbols, for example Kalina is the Ukraine national tree. For a long timethis tree has been a symbol of the sun, moon and stars. The nameKalina is derived from the old Ukrainian word for sun “kolo”.In keeping with the theming of Port City’s leisure village, the LifestyleVillage celebrates the Landscape of the Ukraine. To signal the entry intothe village, a metal lacework trellis spire of “Loza” (Willow Bush)entwined with ornamental Guelder Rose, interprets the tradition ofgarden shelters, creating an enchanted atmosphere, a mysteriouscharacter – further developed within the village proper, enticing thefamilies who visit the Wintergarden of Port City.
  27. 27. Land Hall InspirationBalustrade Design
  28. 28. Land Hall InspirationBalustrade Design
  29. 29. Land Hall InspirationBalustrade DesignBalustrade post at the Land hall are are formed from stainless steel andwooden hand railling. The Land element such as ‘Mallows’ one of thenature object for Ukrainian hatched on the glass panel to create amodern & contemporary land hall interior.
  30. 30. Water Hall InspirationBalustrade Design
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  32. 32. Way-finding IconsStatue Design - Slavonic iconThe Slavonic world view of the past was guided by these idols aroundthe 9th century.Featured in the welcome halls, these images also guide customersthrough the centre, providing a link between the past, present & future.These icons could be a symbol of greatness & link betweenthe Ukrainian nation & other Slavonic nations.
  33. 33. Land Hall InspirationLighting Design
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  35. 35. Water Hall InspirationPendant Light Design
  36. 36. Land Hall InspirationsLighting DesignFlower express the female principle denoting wisdom, elegance &beauty. Chestnut flower has been choose as an inspiration to create Postlight for Land Hall area.
  37. 37. shopping centre interiors - Ukraine
  38. 38. INTERIOR DESIGN STORY-BOARDLand Hall InspirationLighting DesignThe post light design by the inspiration of unopened poppy flower. Thepost light used Wooden post curving with poppy flower motifs pattern tocreate the modern & contemporary interior look.
  39. 39. Vinnitsa Shopping Centre - Ukraine Client:- Continium Holdings Demographics:- Vinnitsa itself has a population of around 365,600 Site:- The general area of the site covers 2.8 hectares located next to a 25 hectare wildlife reserve. Retail and Leisure facilities:- Total area of the shopping centre is 80,246 sq.m. with 497 car parking spaces.The Centre is intended to satisfy all customer needs, especially in terms of Retail, Leisure and Entertainment facilities. It includes key anchor tenants hypermarket, DIY, toy, electrical as well as 48 niche retailers. The leisure facilities include cinemas, casino, 10-pin bowling, ice-skating rink, food courts, restaurants and bars.
  40. 40. Vinnitsa’s breath-taking architecture was inspired by a combination of buildings and some of the most popular places in the worldincluding the Louvre Pyramid and EDF Tower (Paris), INHOLLAND University (Amsterdam) and Canary Wharf Underground Station (London). The design takes into account its proximity to the wildlife reserve, the environment and changing seasons as well as the new consumerism and trends: Satisfaction of individual desires: “Everything just for me”. Reflecting the new consumerism: offer shopping and leisure at the same time (Buy and Have Fun) a complete day out.
  41. 41. PROPOSED GROUND FLOOR LAYOUT PLAN SCALE 1:500 GROUND LAVEL PLAN COLUMN GRID SET OUT AT 12 BY 8 M CENTRE TOTAL FLOOR AREA 10 295 m² (inc. road and parking area) CONVENIENCE MARKET 1 320 m² DIY MARKET 257 m² OFFICES 404 m² WATER AREA 805 m² ROADS AND PARKING 6 049 m² ENTRANCE TO SHOPPING 510 m² ENTRANCE TO ICE SKATING 950 m² CAR PARKING SPACES 78COLOUR LEGEND ROAD & PARKING CONVENIENCE MARKET DIY MARKET BARS, RESTAURANTS & SNACKS MAIN ENTRANCE TO ICE SKATING RINK MAIN ENTRANCE TO SHOPPING CENTRE SMALL ARCHITECTURE - GLASS CONES (SHOPPING CENTRE ROOFLIGHT) WATER FEATURE STAIRS CASES, ESCALATORS & TRAVELATORS LIFTS TECHNICAL FIRE ESCAPE
  42. 42. PROPOSED -1 LEVEL PROPOSED -2 LEVEL LAYOUT PLAN SCALE 1:500 LAYOUT PLAN SCALE 1:500 -1 LEVEL PLAN -2 LEVEL PLAN COLUMN GRID SET OUT AT 12 BY 8 M CENTRE COLUMN GRID SET OUT AT 12 BY 8 M CENTRE TOTAL FLOOR AREA 18 350 m² (inc. void 2 345 m²) TOTAL FLOOR AREA 18 350 m² CIRCULATION AREA 2 952 m² CIRCULATION AREA 3 934 m² SERVICE AREA 1 020 m² SERVICE AREA 1 000 m² SHOPS AREA 4 022 m² SHOPS AREA 5 020 m² FOOD HYPERMARKET AREA 4 423 m² FOOD HYPERMARKET AREA 4 360 m² ELECTRICAL MARKET AREA 1 200 m² TOY MARKET AREA 1 270 m² BARS, RESTAURANTS & SNACKS 630 m² BARS, RESTAURANTS & SNACKS 900 m² ICE SKATING RINK AREA 1 314 m² BOWLING AREA 1 356 m² WC / TOILETS 384 m² WC / TOILETS 360 m² STORAGES MAGAZINES 60 m² STORAGES MAGAZINES 150 m²COLOUR LEGEND COLOUR LEGEND CIRCULATION AREA CIRCULATION AREA SERVICE AREA SERVICE AREA SHOPS SHOPS FOOD HYPERMARKET FOOD HYPERMARKET ELECTRICAL MARKET TOY MARKET BARS, RESTAURANTS & SNACKS BARS, RESTAURANTS & SNACKS ICE SKATING RINK AREA BOWLING AREA WC / TOILETS WC / TOILETS STAIRS CASES, ESCALATORS & TRAVELATORS STAIRS CASES, ESCALATORS & TRAVELATORS LIFTS LIFTS STORAGES, MAGAZINES STORAGES, MAGAZINES TECHNICAL TECHNICAL FIRE ESCAPE FIRE ESCAPE
  43. 43. PROPOSED -3 LEVEL LAYOUT PLAN SCALE 1:500 -3 LEVEL PLAN COLUMN GRID SET OUT AT 12 BY 8 M CENTRE TOTAL FLOOR AREA 20 294 m² CAR PARK AREA FOR VISITORS 13 175 m² CAR PARK AREA FOR SERVICE TRUCKS 4 049 m² TECHNICAL AREA 1 188 m² RAMP TO VISITORS CAR PARK 1 052 m² RAMP TO TRUCK CAR PARK 1 184 m² CAR PARK SPACES 419COLOUR LEGEND MAIN TRUCK RAMP MAIN CAR RAMP FOR VISITORS STAIRS CASES, ESCALATORS & TRAVELATORS LIFTS TECHNICAL AREA FIRE ESCAPE
  44. 44. PROPOSED +2 LEVEL PROPOSED +1 LEVEL LAYOUT PLAN SCALE 1:500 LAYOUT PLAN SCALE 1:500 +2 LEVEL PLAN +1 LEVEL PLAN COLUMN GRID SET OUT AT 12 BY 8 M CENTRE COLUMN GRID SET OUT AT 12 BY 8 M CENTRE TOTAL FLOOR AREA 4 354 m² TOTAL FLOOR AREA 4 516 m² DIY MARKET 2 550 m² DIY MARKET 2 550 m² OFFICES 404 m² OFFICES 404 m² ENTERTAINMENT AREA 1 400 m² ENTERTAINMENT AREA 1 400 m² BALCONY 162 m² COLOUR LEGENDCOLOUR LEGEND DIY MARKET DIY MARKET OFFICE BUILDING OFFICE BUILDING CASINO, CINEMAS, RESTAURANTS CASINO, CINEMAS, RESTAURANTS STAIRS CASES, ESCALATORS & TRAVELATORS STAIRS CASES, ESCALATORS & TRAVELATORS LIFTS LIFTS FIRE ESCAPE FIRE ESCAPE
  45. 45. PROPOSED +3 LAYOUT PROPOSED +4 TO +10 LEVELS PLAN SCALE 1:500 LAYOUT PLAN SCALE 1:500 +3 LAVEL PLAN +4 to +10 LEVELS PLAN COLUMN GRID SET OUT AT 12 BY 8 M CENTRE COLUMN GRID SET OUT AT 12 BY 8 M CENTRE TOTAL FLOOR AREA 1 804 m² TOTAL FLOOR AREA 2 283 m² OFFICES 404 m² OFFICES 4th to 7th floor 1 616 m² ENTERTAINMENT AREA 1 400 m² OFFICES 8th floor 265 m² OFFICES 9th floor 223 m² OFFICES 10th floor 179 m²COLOUR LEGEND COLOUR LEGEND OFFICE BUILDING OFFICE BUILDING CASINO, CINEMAS, RESTAURANTS LIFTS STAIRS CASES, ESCALATORS & TRAVELATORS FIRE ESCAPE LIFTS FIRE ESCAPE
  46. 46. Forum Steglitz Shopping Centre - BerlinHammerson was concerned that the centre should express an invigorated new retail environment.A retail mix proposal is being assessed to create the exciting blend of retail and food offers needed to make the shopping experience a compelling one.
  47. 47. Existing - Forum Steglitz Shopping Centre - Berlin External Treatment The entrances must invite and optimise attraction for the customer. The new brand identity of the centre should, in part,be expressed in the way the building looks. In addition the visual appearance of how the name and signs are communicated needs new and contemporary thought.
  48. 48. EntranceCreate theatreAlive, fashion brandingColour and lighting – themeAnchor to future open spaceUse building as brand statement
  49. 49. Architectural Style Fashion, contemporary Youthful but urbane Lightweight fascias – extend floor-plate Must have retail expressionz
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  51. 51. Existing - Forum Steglitz Shopping Centre - Berlin Planning & Circulation Hammerson GmbH has already developed a new scheme in which the layout of the centre, the location of escalators and the circulation of customers have all been examined. The proposal from CampbellRigg includes the ‘look and feel’ of the mall, the integration of customer services and aims to create theexcitement of the centre and the interplay between the retail units and the environment. Hammerson’s objective is to ensure that the space has an obvious identity and is not just subordinate to the retail space.
  52. 52. Our Key PointsThree planning optionsOptimising, presence of the siteAllow efficient tenancy/ space useCirculationEaseRetail expressionDwell times etc.Creating the optimum spaceMake it interestingArchitectural style themeEntrance and the façadeThe roof and central mall must havepresenceThe Food OfferRE: unit ‘Bornmarkt’Food kiosks and activity - A place to meet
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  55. 55. Option 1 – Key features Central escalators Long mall with step out width at groundfloor Maximise use of existing floor plateDouble height retail frontage at entrance Central feature lift to all floors Square bridge links at each level
  56. 56. Circulation Planning Option 1 – Key features Basement: Fashion and food retail anchor Smaller market stall units Ground: Elongated mall. Entrance fashion anchors linked at first floor Central escalators and feature lift First: Two double height retail anchors at front and bridge links. Traditional anchor at rear. Second: Major anchor at front, two at rear. Third: Entertainment and Electrical Fourth: Car park Fifth: Fitness/Leisure and offices Feature lift to all levels
  57. 57. Option 2 – Key features Escalators rise in tiers from front entrance rotundaGlass bridge from feature lifts at G.F. and all floors Feature lifts to all floorsMall and basement visible form all floors/escalators Front retail units can be double height
  58. 58. Circulation and Planning Option 2 – Key featuresBasement: As Option 1 but with opportunity for a “fashion”-eating eating place for front anchor Ground: Double height retail anchors at front Escalators rise in stages – existing opening size extended back toward entrance First: Rotunda ‘gallery’ connecting front anchors Second: Large unit to front, conventional square mall Third: Entertainment and Electrical Fourth: Car park Fifth: Fitness/leisure and offices Feature lift to all levels
  59. 59. Option 3 – Key features Mall elongated and widened with gentle curveAdditional columns requested at B1 level for mall edge Increase light penetration at B1 Clear vistas at all levels, circulating complete mall Feature space at entrance Mall links to car park lifts at rear
  60. 60. Circulation Planning Option 3 – Key features Basement: Food and fashion retail anchor central/food restaurant areaGround : Entrance feature and fashion retail anchor each end Mall extends to car park lift First/Second: Major fashion retail anchor smaller units Third: Entertainment/Electrical Fourth: Car park Fifth: Fitness/Leisure and offices Circulation: Zigzag bridges cross circulate Feature lift to malls only and basement 2
  61. 61. Thank you For more information on this document, or campbellrigg, please contact us at +44(0) 207 284 1515

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