POLI Conference

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POLI Conference

  1. 1. FEBURARY 24, 2012 E DEMOCRACY EL IMPACTO DE UNA REVOLUCION A TRAVES DE NUEVAS TECNOLOGIAS
  2. 2. 2 e-Democracy
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 7
  7. 7. 8 AS SEEN IN: ELECTIONMALL.COM
  8. 8. 9
  9. 9. 10 Word PowerPoint Excel
  10. 10. 11 TECHNOLOGY NOTConsulting
  11. 11. OFFLINE & ONLINE
  12. 12. 1 3
  13. 13. 14 THE NEW CAMPAIGN
  14. 14. 15
  15. 15. A plan of action in order to achieve a particular outcome online. DEFINITION OF DIGITAL STRATEGY
  16. 16. A tactic is a specific method or action that contributes to achieve a particular strategic goal online. DEFINITION OF TACTICS
  17. 17. •  Strategy without tactics is the slowest route to victory •  Tactics without Strategy is the noise before the defeat
  18. 18. •  Knowing when to…  Tweet   Facebook   Retweet   Mention •  This comes with experience and analyzing the metrics RIGHT TACTIC RIGHT TIME
  19. 19. MICROCAMPAIGNS Mini campaign within a digital strategy that has a defined start and end date
  20. 20. FOUR PRINCIPLES •  Infrastructure •  Communication •  Organization •  Strategy
  21. 21. WHEN NOT TO PARTICIPATE •  Abusive Language •  Nudity •  Negative Photos •  Criticizing Competitors •  Never Highlight mistakes of others •  Don’t fight with team members •  Practice GOOD SNS KARMA
  22. 22. 25
  23. 23. 26
  24. 24. 28
  25. 25. 30 Landing Page
  26. 26. TRACKING ARTICLES/POPULARITY
  27. 27. CASE STUDY: SANTOS PRESIDENT
  28. 28. 3 7
  29. 29. 0 10 20 30 40 50 60 70 80 90 POSITIVO NEGATIVO NEUTRAL 12 DIC: ORVAÑANOS SE SUMA A JVM 16 DIC: REGISTRO PRECANDIDATO 24-25 DIC: TREGUA NAVIDEÑA
  30. 30. NEWS LETTERS
  31. 31. CAMPAIGN EVOLUTION TIME LINE ( 4) Govt. Website( 3 ) Election Date ( 1 ) Start Building & Raising Money Election DayStart Campaign During the Campaign Time Is Crucial ( 2 ) Get Out To Vote After Victory
  32. 32. 46 It strategy INFRASTRUCTURE   Website.   Computer Hardware.   Data Base management.   Campaign Software.   Email Software. 1 2 COMMUNICATE   Staff.   Voters.   Donors.   Party Influential’s   Media 3 ORGANIZE   Data.   Web Content.   Online advocates.   Graddroots. 4 STRATEGY   We will work with your consultant, staff, web master, manager, spouse etc.   Party Strategy.   Voting or Absentee.   Fundraising Online.   Get Out Vote.
  33. 33. 47 Campaign Cloud
  34. 34. 4 8
  35. 35. PROPRIETARY AND CONFIDENTIAL INFORMATION  OF ELECTIONMALL, INC. ©COPYRIGHT 2000‐2010  
  36. 36. ¡MUCHAS GRACIAS! Email : ceo@electionmall.com Twitter: @CampaignGuru

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