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Facebook Some Informal Research Katie Birkwood (Girl in the Moon) @Girlinthe · http://maedchenimmond.blogspot.com
Survey <ul><li>After thinking about and discussing the merits of library presence on Facebook during  #cam23 , I thought i...
Ask and it shall be given <ul><li>9 people responded online,  </li></ul><ul><li>leaving 20 comments on my  </li></ul><ul><...
What’s Facebook for? <ul><li>There is no clear idea of what Facebook is *for*.  People think that Facebook is mainly socia...
Why look for libraries? <ul><li>People generally stated that if looking for libraries online, they would be looking for in...
Image & Immediacy <ul><li>These other things, sometimes, but not necessarily, actively sought, might be people (i.e. indiv...
Engage · Enthuse · Entertain <ul><li>People want and expect to find bog-standard information on institutional homepages, b...
<ul><li>Find out more: </li></ul><ul><li>http:// maedchenimmond.blogspot.com/search/label/facebook </li></ul>Fin
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Facebook : some informal research / Katie Birkwood

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What do people think about libraries using Facebook?

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Facebook : some informal research / Katie Birkwood

  1. 1. Facebook Some Informal Research Katie Birkwood (Girl in the Moon) @Girlinthe · http://maedchenimmond.blogspot.com
  2. 2. Survey <ul><li>After thinking about and discussing the merits of library presence on Facebook during #cam23 , I thought it would be interesting to poll my Facebook friends for their thoughts. </li></ul><ul><li>Insofar as I use Facebook at all I use it personally, not professionally, and I was hoping to find out views from a different standpoint to those of the librarians and library staff taking part in #cam23. </li></ul>
  3. 3. Ask and it shall be given <ul><li>9 people responded online, </li></ul><ul><li>leaving 20 comments on my </li></ul><ul><li>wall, although some of those </li></ul><ul><li>degenerated into jokes. I </li></ul><ul><li>also spoke to three Facebook users offline. </li></ul><ul><li>Respondents were all university graduates, and were mostly my age (mid-to-late 20s). </li></ul><ul><li>Some trends were clear across responses, as were a change in views when respondents left more than one comment. Generally, respondents started off expressing ambivalence or hostility towards libraries on Facebook but moved towards an appreciation of the uses and benefits. </li></ul>
  4. 4. What’s Facebook for? <ul><li>There is no clear idea of what Facebook is *for*. People think that Facebook is mainly social and personal. They don’t necessarily welcome organisational and/or business presence. But some respondents also see libraries, both academic and public, as part of their own personal and social community. </li></ul>
  5. 5. Why look for libraries? <ul><li>People generally stated that if looking for libraries online, they would be looking for information such as opening times, locations, the catalogue etc. </li></ul><ul><li>But it became clear that they were interested in other things to do with libraries, although they might not actively *look* for those things. </li></ul>
  6. 6. Image & Immediacy <ul><li>These other things, sometimes, but not necessarily, actively sought, might be people (i.e. individual library staff), ethos, and events. </li></ul><ul><li>In this example, someone who organises childrens’ hands-on science events (through CHaOS ) comments that if looking for a venue, she might check out library Facebook pages to see if they look promising, and to see who on the staff might be worth contacting. </li></ul><ul><li>Facebook is seen as fundamentally social. If you want, and are happy for, your library to appear social, then go for it. People looking for sociable and outgoing libraries might then find you. </li></ul><ul><li>Facebook might be seen as more reliable than other sources (as it’s more easily updateable than institutional pages), although isn’t viewed as necessarily trustworthy, as it might not be a priority for updating my the library. </li></ul>
  7. 7. Engage · Enthuse · Entertain <ul><li>People want and expect to find bog-standard information on institutional homepages, but are open to the idea of associating online with libraries they use, especially to find out what’s going on there. </li></ul><ul><li>Facebook is good for telling people more than they think they want to know – for marketing libraries as more than just rooms full of dusty books. </li></ul>
  8. 8. <ul><li>Find out more: </li></ul><ul><li>http:// maedchenimmond.blogspot.com/search/label/facebook </li></ul>Fin

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